True Religion Launches Exaggerated Icons Collection in Celebration of Its 22nd Anniversary
2024年8月13日 - 9:30PM
ビジネスワイヤ(英語)
Campaign Stars Multi-Platinum Rappers Flo Milli
and NLE Choppa
True Religion, the iconic global lifestyle, apparel and
accessories brand, today announced the launch of its new
Exaggerated Icons collection. The men’s and women’s collection
fuses past and present styles inspired by its original horseshoe
and buddha logos, reimagined and exaggerated across t-shirts,
jackets, and jeans. The 360-degree campaign, which celebrates the
brand’s 22nd anniversary, stars the multi-platinum Southern rappers
Flo Milli and NLE Choppa.
“We had so much fun digging into the archives for this
collection,” said Tina Blake, Senior Vice President, Women’s Design
and Brand Image, True Religion. “As an anniversary collection, we
wanted to make a reference to our past in a fresh new way. We know
that our customers love our logo, and when we applied it in an
exaggerated way, it created such a perfect combination of heritage
and newness, with great new washes and fits. We want everyone to
feel fun, confident, and sexy in these new silhouettes.”
Exaggerated Icons blends True Religion’s timeless designs with a
modern twist. It features True Religion’s most popular denim fits,
including the Joey flared, Becca bootcut, Jennie skinny, Bobbie
baggy (for women and men), Vinny baggy, Ricky straight and Billy
bootcut. The jeans have been updated with elevated washes and
include special lurex back pocket embroidery to accentuate and
celebrate everyone’s body shape.
“NLE Choppa and Flo Milli have a genuine love for True
Religion,” said Kristen D’Arcy, Chief Marketing Officer, True
Religion. “Their influence and style embody the next generation of
hip-hop icons, making them the perfect stars for our campaign. We
are thrilled to have them celebrate this special anniversary
collection with us.”
The 360-degree, digital-first campaign features
behind-the-scenes content from Flo Milli and NLE Choppa, who share
exclusive, intimate looks at the making of True Religion’s special
anniversary collection. Flo and NLE were joined by Latin and
Reggaeton musician Yaisel LM, who recently released his new song
'Catalina' with NLE Choppa. Yaisel LM’s organic involvement brings
even more star power and musical influence to the campaign.
The collection, which will range in price from $59 for tees
& tanks to $249 for denim, will be available on
Truereligion.com as well as in select wholesale partners including
Urban Outfitters, PacSun, Tillys, Macy’s, and other select
retailers.
About True Religion:
In 2002, True Religion emerged onto the Los Angeles denim scene
by blowing up the construction of the classic five-pocket jean.
With its five-needle thread at two-stitch-per-inch process, the
True Religion Super T stitch was instantly recognized for style
that was unlike any other denim brand in the world. True Religion
speaks to the uniqueness found in all of us. The brand is worn by
athletes, musicians, and artists globally to express their
individual style. Delivering an exclusive assortment of iconic
styles, True Religion Brand Jeans focuses on producing high quality
premium denim and sportswear for men, women, and kids.
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version on businesswire.com: https://www.businesswire.com/news/home/20240812070863/en/
Felicia Kane Berns Communications Group fkane@bcg-pr.com