- National window treatment franchise frames up next era of
growth and innovation
- Strengthens executive bench with appointment of
Jeff Wharton to CEO
- Launches BloomScale, a vertically integrated, owned,
proprietary technology platform set to rollout Q1 of 2025
DALLAS, Aug. 6, 2024
/PRNewswire/ -- In a move to bolster its growth strategy and
strengthen the brand amid its evolution from a family-operated
business, Bloomin' Blinds announces the appointment of former
Executive Vice President, Jeff
Wharton, to CEO. This news comes alongside the launch
of a propriety all-up tech stack, aptly named BloomScale, that is
set to revolutionize the industry and elevate the brand to new
heights. Together, this sets the stage for rapid development and
innovation, allowing Bloomin' Blinds to seamlessly deliver results,
profitability, and growth for its franchisees.
Bloomin' Blinds frames up next era of
growth and innovation with CEO announcement and launch of
BloomScale
CEO Appointment & Brand Evolution
Wharton boasts an impressive resume, holding various leadership
roles, primarily in home improvement products, including custom
window coverings. Stepping into the CEO role is a natural
progression, building on his accomplishments with the company
serving as Bloomin' Blinds Executive Vice President.
"I have tremendous respect for this brand and leadership team,
and am humbled to step into this role as we drive our stellar
reputation forward and catapult Bloomin' Blinds into the national
spotlight," said Wharton. "Key areas of focus include successfully
deploying our proprietary AI operating system, streamlining
operations, and building-out our product offering and vendor
partnerships to maximize profitability potential."
Since its inception in 2001, Bloomin' Blinds has operated as a
family business, with brothers Kelsey, Kris, and Kevin Stuart at the helm. The trio has since
grown the franchise to more than 80 units, spanning over 150
territories in 35 states with impressive year-over-year systemwide
sales growth.
After years of infrastructure enhancements, strengthened
systems, and industry-leading innovations, the brand has quietly
laid the foundation for tremendous growth. The appointment of
Wharton to CEO signals the next era of the brand's evolution.
Kelsey moves into the role of CDO, while Kris and Kevin remain COO
and CTO, respectively. The brand's culture of family and core
values continues to act as a strategic compass, guiding
innovation.
"To say Jeff is deserving of the CEO role would be an
understatement," said Kelsey Stuart.
"He embodies our culture and has what it takes evolve Bloomin'
Blinds into a performance-driven brand that continues to revolve
around putting people first. I'm confident Jeff will be a driving
force behind our continued success and future as a tech-forward
brand."
BloomScale – Unlocking the Power of AI
Alongside the CEO announcement is the launch of BloomScale,
designed to improve the customer experience while simplifying
operations for franchisees and team members. Key details
include:
- The vertically integrated, owned, proprietary technology
platform was created in partnership with Revscale AI and is
currently in beta testing, set to rollout systemwide in Q1 of
2025.
- BloomScale automates inbound and outbound sales, growth
marketing, product configuration, EDI ordering, KPI management,
merchant service integration, as well as technical and customer
support.
- With advanced AI capabilities, BloomScale provides immense
operational improvements, such as:
- AI-powered call center via small language models and customized
avatars designed to be brand experts.
- Eliminating order entry errors and digitalizing the quoting
process; improving same-store margins.
- Visualizer tools that allow customers to engage, interact, and
make informed decisions more efficiently, in turn, creating more
sales opportunity.
- AI-powered communication platforms and apps enabling real-time
updates on service status.
- KPI tracking, giving franchisees front-facing access to daily
business performance metrics.
"This project is exceptionally noteworthy, offering substantial
ROI potential that many home service brands have overlooked because
of its significant scale and complexity," said Kris Stuart. "By building the AI platform
ourselves, we've been able to enhance the system to abide by our
brand guidelines, and it continuously improves based on real-time
feedback and adjustments. Our goal is to leverage technology to
enhance human relationships, and that's exactly what we're doing
with this technology platform."
The purposefully built, fully-integrated solution offers easy
deployment and efficient management, providing critical features to
help franchisees optimize their operations. By leveraging new
digital capabilities, Bloomin' Blinds is poised to challenge
competitors and achieve robust, long-term growth and success.
Franchisee prospects are taking note of the business
opportunity. According to the Bloomin' Blinds 2024 FDD, the top 50%
of units saw an average net sale of $803,784, with the average of the top third
exceeding $1.8 million*.
For more information on the Bloomin' Blinds franchise
opportunity, visit www.bloominblinds.com/franchising/.
About Bloomin' Blinds
Bloomin' Blinds has been the
name customers have trusted for blinds repairs and installation
services since 2001. The team has developed a reputation for
excellence and customer satisfaction thanks to years of consistent
quality, friendly team members, affordable prices, and a wide range
of products and services. And the best part: everything is brought
directly to you via mobile service vans that are fully-equipped to
handle all service needs. Serving more than 150 territories
across the country, Bloomin' Blinds is on a path of accelerated
franchise development. For more information,
visit www.bloominblinds.com.
*Source: 2024 FDD – Bloomin' Blinds
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SOURCE Bloomin’ Blinds