- The HONOR 200 Series fuses artistry and technology with
AI-Powered Portrait Photography
- Consumers were welcomed to the Outernet venue in
London for personal portraits
sessions with Rankin, taken on the HONOR 200 Pro
- A selection of images submitted by the public will be
showcased on- and off-line in galleries across Europe – including one iconic out of home
site
LONDON, Aug. 5, 2024
/PRNewswire/ -- HONOR, the fastest-growing smartphone brand in
Europe, this week furthered its
collaboration with renowned photographer, Rankin, launching a
three-day edition of RankinLive in Central London. The launch day event, attended
by media from across Europe,
featured an in-depth tutorial on how to achieve the prefect
portrait shot, as well as a Q&A session with Rankin.
During the event, Rankin explained his eight-step process for
achieving studio-level portraits with the HONOR 200 Pro device with
tips at each stage for perfecting your shot. This included a live
demonstration of the HONOR 200 Pro's various features, including
the Harcourt portrait modes, which HONOR co-engineered with Studio
Harcourt, the legendary French portrait studio, for the launch of
the HONOR 200 series.
Rankin's eight steps to the perfect portrait:
Step
|
Top Tip
|
1.
Location
|
Make sure you have good
lighting and a neutral background so
the camera focuses on the subject – not the backdrop
|
2.
Subject
|
Try to work with people
you know and who will be more relaxed
when shooting, especially while you are learning
|
3.
Styling
|
Think about hair,
clothing and props. Avoid patterned clothing
which will be harder to focus and may detract from the
subject
|
4.
Lighting
|
Lighting can make a
huge difference to mood, shadow and texture
– a simple table lamp at home will give you a great variety of
lighting options. You don't need a professional studio
|
5.
Settings
|
You can use pre-set
modes and filters like Harcourt mode on the
H200 - but once you get more confident, play around with other
settings such as aperture, focal length and contrast
|
6.
Posing
|
Go for the extremes –
use hands, props and different facial
expressions to get the most variety from your subject
|
7.
Connect
|
Establish a connection
with your subject, talk to them and make
them feel comfortable – if possible make them laugh
|
8.
Review
|
Work with your subject
to choose the best shots – gut instinct will
often make the best ones stand out immediately
|
Members of the audience were used as Rankin's subjects
during the workshop, to showcase the portrait capabilities of the
HONOR 200 Pro, highlighting how posture, styling and different
lighting conditions can raise your portrait game when capturing the
perfect shot. The remainder of the three-day event will be open to
members of the public, allowing anyone who registers and books a
spot to experience being photographed by Rankin.
The Q&A session also covered a variety of topics with Rankin
talking at length about his career, his love for photography and
getting the best out of his subjects. Rankin also discussed the
advancement of AI technology and how this has changed photography,
advice for up-and-coming young photographers, and finished the
discussion with a number of anecdotes about some of the celebrities
he has photographed over the years.
Speaking about the collaboration, Rankin said: "I'm excited
to be working with HONOR to showcase the capabilities of the 200
Series and demonstrate just how easy it is to capture stunning
portraits using a mobile phone. It's great to see the amazing
images that have been submitted already by consumers since the
launch of the device and we look forward to welcoming members of
the public to the RankinLive in London this week."
"With the HONOR 200 Series, we're proud to bring the perfect
fusion of artistry and technology to Europe, allowing anyone to take studio-level
portraits every time", said Tony
Ran, President of HONOR Europe. "Working with Rankin is a further
demonstration of our commitment to the European market and
underscores our relentless pursuit of excellence in redefining the
boundaries of mobile photography.
Unlocking the Mastery of Studio Harcourt Portrait
Photography
Recognizing the most important tools in portrait photography are
light and shadow, the HONOR 200 Series has been equipped with
advanced hardware and meticulously co-engineered AI-powered
software that recognizes even the most subtle nuances of lighting.
The HONOR 200 Pro features a 50MP Portrait Main Camera with a Super
Dynamic H9000 Sensor enabling users to capture compelling images
with the perfect balance of light and shadow in even challenging
lighting scenarios. With support for 4-in-1 pixel binning
technology with a pixel size of 2.4μm, users can capture intricate
details in their images even in low light scenarios. Additionally,
the HONOR 200 Pro features a 50MP Portrait Telephoto Camera and a
customized telephoto sensor from Sony. The HONOR 200 Pro also
provides better light sensing capabilities, ensuring clear and true
captures of distant objects with exceptional details.
The HONOR 200 Pro takes portrait photography to new heights with
the powerful AI-enhanced HONOR AI Portrait Engine.
Pricing and Availability
Showcasing an elegant design inspired by nature, the HONOR 200
Pro is available in three colourways[1]: Moonlight
White, Black, Ocean Cyan and while the HONOR 200 is available
in Emerald Green, Moonlight White
and Black. All available on honor.com/uk, as well as Amazon,
Argos, Very and Currys. You can also find the HONOR 200 Series in
UK network providers O2, Three and Vodafone on a range of pay
monthly plans and SIM-free.
For more information, please visit HONOR online store at
www.honor.com/uk.
About HONOR
HONOR is a leading global provider of smart devices. It is
dedicated to becoming a global iconic technology brand and creating
a new intelligent world for everyone through its powerful products
and services. With an unwavering focus on R&D, it is committed
to developing technology that empowers people around the globe to
go beyond, giving them the freedom to achieve and do more. Offering
a range of high-quality smartphones, tablets, laptops and wearables
to suit every budget, HONOR's portfolio of innovative, premium and
reliable products enable people to become a better version of
themselves.
For more information, please visit HONOR online at www.honor.com
or email newsroom@honor.com
https://community.honor.com/
https://www.facebook.com/honorglobal/
https://twitter.com/Honorglobal
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[1] Colour availability may vary by region.
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