MNsure Selects Haberman as Agency of Record
2024年7月30日 - 10:05PM
ビジネスワイヤ(英語)
Haberman will lead marketing and advertising as
Minnesota’s health insurance marketplace aims for another
record-breaking enrollment in 2025
Haberman, a full-service marketing communications agency with a
30-year history of modern storytelling, has been selected as the
agency of record for MNsure, Minnesota’s health insurance
marketplace. After 2024 enrollment numbers reached record highs,
MNsure aims to leverage Haberman’s storytelling expertise to reach
even more individuals, businesses and stakeholders, ensuring all
Minnesotans have access to comprehensive, affordable health
coverage.
“Shopping for health insurance through MNsure was one of the
best decisions we made for our employees,” said Fred Haberman,
founder and CEO of Haberman. “MNsure gives our team members more
choices, lower rates and better solutions. As advocates of the
platform, we look forward to telling the next chapter of the MNsure
story through fresh creative, new channels and inspiring
stories.”
This is a full-circle moment for Haberman, who first named
MNsure in 2013 and designed its original logo. Haberman’s new work
with MNsure will span creative, production, media planning and
buying, as well as public relations support in collaboration with
NewPublica, a Minnesota firm known for its multicultural
communications consulting. Haberman’s decades of marketing
expertise and firsthand experience with MNsure will enhance its
strategic approach to storytelling through paid, earned and owned
channels.
“We’re excited to partner with Haberman to help all Minnesotans
– from entrepreneurs and families to farmers, gig workers,
self-employed professionals and small businesses – understand the
comprehensive health insurance options available to them through
MNsure,” said Libby Caulum, CEO of MNsure. “Everyone deserves
quality, affordable health coverage, and we look forward to putting
that belief into action this year and beyond.”
MNsure selected Haberman because of the agency’s deep
mission-driven experience reaching and engaging with diverse
audiences through its work with the Minnesota Department of Health,
Second Harvest Heartland, 2026 Special Olympics USA Games, Feeding
America, Affinity Plus Federal Credit Union and more. These
partnerships have leveraged various channels to tell impactful
stories that have inspired behavior change.
Haberman’s work for MNsure begins this month as the marketplace
aims for another record-breaking open enrollment period, starting
November 1.
For more information about MNsure and open enrollment, visit
mnsure.org. For more information about Haberman, visit
modernstorytellers.com.
About Haberman
Haberman is a full-service marketing communications agency with
a 30-year history of modern storytelling for media and marketing.
The agency’s mission is to tell the stories of pioneers making a
difference in the world – from leaders of the good food movement
and cause marketing innovators to behavior change champions and
entrepreneurs with life-changing ideas. Storytelling unites
everything the agency does across strategy, creative, media and
public relations. As modern storytellers, Haberman helps
organizations grow, inspire engagement and drive positive social
change. For more information, visit www.modernstorytellers.com.
About MNsure
MNsure is Minnesota's health insurance marketplace where
individuals and families can shop, compare and choose health
insurance coverage that meets their needs. MNsure is the only place
you can apply for financial help to lower the cost of your monthly
insurance premium and out-of-pocket costs. Most Minnesotans who
enroll through MNsure qualify for financial help.
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LaurenKotschevar@modernstorytellers.com