Elevator Communications Inc. Introduces New PR Packages to Support Clients’ Objectives Through Varying Stages of Growth
2024年7月30日 - 7:00PM
ビジネスワイヤ(英語)
POP, The Power Of PR, What Businesses Need And Brands Should
Do
Since its inception in 2001, Elevator Communications Inc.
(ELEVATOR) has developed and implemented powerful, creative public
relations strategies for companies looking to improve brand
awareness and customer loyalty. As clients experience the ‘Power of
PR’, their businesses grow and so do their partnerships with
ELEVATOR. Yet understanding what services to buy and when is a
recurring theme that ELEVATOR has observed among potential
customers when it comes to introducing PR into their marketing mix.
To address this, the company is launching POP, a series of PR
packages designed for a quick and easy understanding of how to
plan, budget, and prioritize public relations campaigns that map to
specific needs.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240730884015/en/
POP, a series of PR packages designed for
a quick and easy understanding of how to plan, budget, and
prioritize public relations campaigns that map to specific needs.
(Graphic: Business Wire)
“We’ve learned that it can be pretty challenging for companies
to conceptualize how PR works, so POP is really about productizing
our services to help bring them to life,” Melanie Rego, President,
ELEVATOR. “POP enables us to simplify the explanation of what we do
while reinforcing the importance of our craft and keeping it on the
marketing radar.”
POP packages are playfully presented as sleek, canned beverages,
colour-coded with ELEVATOR’s corporate colours and minimalist
branding. Each colour represents a bundled set of public relations
services that map to the unique needs of businesses and roll-up
into powerful messaging campaigns. Yellow is ‘‘Bright’ and
positioned as a PR starter project for executives and founders to
test the waters. Red is ‘Glow’ with more of a roll-out approach
month to month for companies who are interested in sustained
messaging beyond the project stage. Blue is ‘Deep’ for brands and
businesses with plans to dive into long-term, ongoing annual PR
strategies.
Over the years of building expertise and recognition within the
PR industry, ELEVATOR’s client roster has remained vast and varied
in industries such as food and beverage, home decor and appliances,
fashion and beauty, vitamins and supplements, and travel and
tourism. Clients range from large international brands to local
tech start-ups.
“It’s our mission to regularly plan and brainstorm breaking away
from ‘same old, same old’ while introducing new ways of thinking
about what we do. With POP we were able to go big with creativity
and hope to intrigue and attract new clients who are ready for
vibrant, effervescent PR support,” says Rego.
About ELEVATOR
Elevator Communications Inc.(ELEVATOR) is a bilingual boutique
Public Relations agency headquartered in Toronto with a tight-knit
team of professionals located in major cities from coast-to-coast.
The company plans and executes creative PR strategies in Canada and
the US that support B2C and B2B businesses. ELEVATOR specializes in
media relations, influencer programming, social media, community
management and custom dash-board reporting.
For further information and to access a more detailed
description of POP packages please visit
www.elevatorinc.com/POP
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240730884015/en/
To request an interview with Melanie Rego, please contact:
Marissa Themeles PR Manager Email: marissa@elevatorinc.com Cell:
905-317-5256