Frequence Launches Sophisticated Targeting for Live and Streaming Sports
2024年7月30日 - 1:30AM
Frequence, a leader in advertising sales automation and workflow
software, announced today the launch of a new suite of features for
advertisers targeting live and streaming sports programming that
include comprehensive reporting, omnichannel campaign tactics, and
zip code-level targeting.
According to Parks Associates, 89% of U.S. households subscribe
to at least one streaming video service, and 30% of all fans have
paid for a subscription to a streaming video service to watch
sports over the past 12 months. With Frequence’s sports features,
advertisers can target these engaged audiences with granular
precision wherever they’re watching their favorite athletes.
“Sports fans represent a highly desirable audience for
advertisers, given their natural enthusiasm and engagement with the
content they’re viewing,” said Matt Robles, VP of Product of
Frequence. “With our new features for reaching sports fans,
marketers can target, engage and optimize their campaigns to drive
best-in-class ROI across a range of inventory sources.”
Research has shown that advertising directed at sports fans
works best for businesses in the auto, healthcare, education,
physical therapy, and hospitality industries. It outperforms when
paired with other digital channels, like display and social, as
part of a comprehensive omnichannel campaign.
“Advertising and sports have always been closely associated,
because the unique relationship between fans and their favorite
athletes drives awareness and ROI,” said Tom Cheli, CEO of
Frequence. “With Frequence’s new sports features, we’re giving
advertisers the most powerful tools to reach their audiences at
their moment of greatest awareness and recall, which is incredibly
valuable.”
About FrequenceFrequence is the leading
provider of software for media companies to automate and grow their
local advertising sales. Through its full-stack workflow and
campaign management software, Frequence provides the necessary
tools to launch, manage, and optimize multichannel campaigns. From
sales intelligence to measurement and analytic tools - all
integrated within a platform that creates personalized,
multichannel media proposals with campaign insights - Frequence
users have a complete end-to-end solution.
In an industry overwhelmed by point solutions, especially among
media companies and buyers, Frequence has developed the first,
comprehensive platform that empowers users with state-of-the-art
technology while optimizing person-to-person relationships.
Leveraging an advanced framework and AI, Frequence makes selling
local advertising scalable and profitable.
Media Contact:Hugh S. MooreBroadsheet
Communications for Frequencehugh@broadsheetcomms.com