Audience Town Launches First Real Estate Search Marketing Analytics Platform Designed for Home Builders to Attribute Home Sales to Paid Marketing
2024年7月23日 - 11:30PM
ビジネスワイヤ(英語)
Audience Town, the marketing analytics platform for real
estate, today announced the launch of a new paid search analytics
functionality. For the first time ever, homebuilders can access
unrivaled homebuyer insights and attribution analysis based on the
keywords they are buying. Audience Town now delivers breakthrough
search marketing capabilities that inform home builders about who
clicked, who saw, and who bought a new home.
The new Audience Town Paid Search Analytics functionality:
- Reveals key consumer attributes about the people who engage
with specific keywords, including essential data points like
household income and likelihood to move.
- Goes beyond website traffic to analyze search campaigns,
keywords, and even CRM data (with custom integration).
- Helps home builders optimize marketing budgets to drive more
community-specific traffic, tours, leads, and home
sales.
- Provides clarity into the customer’s path to purchase—both
online and offline—so home builders can finally attribute sales to
marketing spend at the community, zip code, and keyword level.
“Audience Town's platform allows us to see which paid search
keywords deliver visitors that are a fit for our communities
because of all the consumer insights they share,” says Nikki
Corcoran, Digital Marketing Manager of Maronda Homes.
“We’re now able to understand and allocate more dollars behind
high-opportunity keywords that are truly driving better marketing
results.”
“This is the first-ever analytics platform designed to help home
builders know which half of their advertising is wasted and
actually do something about it,” remarks Ed Carey, founder and
CEO of Audience Town. “Home Builders are asking for savings and
efficiencies in a slower market, and they need efficient marketing
technologies that can attribute which lead sources and keywords
drive actual home sales. They want to optimize channels and lead
sources, starting with the top marketing channel of paid
search.”
This summer, Audience Town will continue to roll out attribution
features that can trace a home sale to marketing channels and lead
sources.
To learn more about Audience Town and the new search analytics
platform, please visit audiencetown.com.
ABOUT AUDIENCE TOWN Audience Town is the first and only
marketing analytics platform for real estate, providing
unparalleled predictive insights and moving trend data. As a
pioneer in real estate consumer intelligence, Audience Town can
predict who is going to move in the next 12 months - often before
movers know it themselves. The marketing analytics platform
provides insights specific to home movers and renters, with
in-depth consumer profiles, interests, and household information -
matched to customers’ actual marketing channel performance data.
Audience Town empowers real estate marketers to see what marketing
efforts drive the most qualified engagements and unlock marketing
and sales wins. Audience Town provides the whole story with
game-changing insights powerful enough to up-level your real estate
business.
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