A continuation of their multi-year
partnership, Camila Cabello and
BACARDÍ collaborate to create a limited-edition sugarcane vinyl
featuring the soundtrack to the collaborative ad spot
HAMILTON, Bermuda, July 22,
2024 /PRNewswire/ -- BACARDÍ® rum is proud to
celebrate the debut of Camila
Cabello's highly anticipated new album, "C,XOXO," with the
launch of a limited-edition bioplastic vinyl derived from
sugarcane. Available for presale on
https://shop.bacardi.com/products/sugarcanevinyl starting
July 22, this exclusive sugarcane
vinyl offers fans a unique opportunity to own a piece of music
history made using a more sustainable production method than
traditional vinyl.
Showcasing an alternative to the usual PVC plastics typically
used in vinyl, this record features Camila
Cabello's first hit single from her new album, "I LUV IT",
and is crafted using repurposed materials and sugarcane from
Bonsucro®-certified suppliers. BACARDÍ has an ongoing
partnership with non-profit organization,
Bonsucro®, guaranteeing the high standards of
taste, environmental protection, and safe working conditions for
farmers of the sugarcane that is used to make its Caribbean rum.
Partnering with Evolution Music – a team of music industry
and sustainability experts working together to make the music
industry more sustainable – this record takes several steps to
reduce waste and improve sustainability without sacrificing sound
quality. The process begins with the sugarcane, which is broken
down to create a bioplastic, which is then pressed using a lower
temperature, reducing energy consumption compared to traditional
vinyl production.
The vinyl release marks a milestone in the ongoing collaboration
between Camila Cabello and BACARDÍ,
which commenced in April 2024 with
the announcement of Cabello's first-ever spirits partnership. The
partnership debuted with a vibrant ad campaign featuring her hit
single "I LUV IT" as the soundtrack, aligning with "Do What Moves
You" BACARDÍ brand platform aimed at celebrating self-expression
and creativity.
To amplify the launch of the sugarcane vinyl, BACARDÍ is
releasing a set of videos to explain the sugarcane vinyl production
process. The first is a short-form video starring Camila Cabello, capturing the essence of her
partnership with BACARDÍ and the excitement surrounding the
sugarcane vinyl release. The second is a long-form exploration
delving into the process used to create the sugarcane
vinyl.
As part of its ongoing multi-year partnership, BACARDÍ is also
introducing two new custom cocktails inspired by Camila's songs
from "C, XOXO": Chanel No.5 and BOAT. These refreshing cocktails,
perfect for the summertime, capture the essence of Camila's new
music.
In honor of the release of the sugarcane vinyl, BACARDÍ will be
donating to Beneath The Waves, a non-profit research institute
specializing in the protection of sea life and ocean conservation.
This collaboration with Camila
Cabello and Interscope Records underscores the continuation
of the multiyear partnership, with many more exciting initiatives
planned. Be sure to follow both @Bacardi and
@Camilla_Cabello on Instagram to stay in the loop for more
exciting campaign updates, or visit www.BACARDI.com.
I LUV IT Punch Recipe
- 2 oz BACARDÍ Superior rum
- 0.5 oz ST. GERMAIN elderflower liqueur
- 0.5 oz Passion Fruit Nectar
- 0.5 oz lime (juice of about half a lime)
- 1 oz coconut water
- Lime wheel and toasted coconut flakes as garnish
Method: Build all ingredients into a rocks glass filled with
cubed ice. Give a quick stir to combine. Garnish with a lime wheel
and toasted coconut flakes.
Chanel No.5 Recipe
- 2 oz BACARDÍ Superior rum
- 0.75 oz Lime Juice
- 0.75 oz Pineapple Juice
- 0.5 oz Raspberry Syrup
- 0.5 oz MARTINI® Fiero Italian vermouth
- Bing Cherry with the stem as garnish
Method: Shake batch. Strain over ice. Garnish with a Bing
Cherry.
B.O.A.T. Recipe
- 2 oz BACARDÍ Superior rum
- 0.5 oz Lime Juice
- 0.5 oz Kiwi Puree
- 1.5 oz blue sports drink
- Splash of Sparkling Lemonade
- Lemon wheel as garnish
Method: Shake batch. Strain over ice. Top with soda. Garnish
with lemon wheel.
About BACARDÍ® Rum – The World's Most Awarded Rum
In 1862, in the city of Santiago
de Cuba, founder Don Facundo
Bacardí Massó revolutionized the spirits industry when he created a
light-bodied rum with a particularly smooth taste – BACARDÍ. The
unique taste of BACARDÍ rum inspired cocktail pioneers to invent
some of the world's most famous recipes including the BACARDÍ
Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ
Piña Colada and the BACARDÍ El Presidente. BACARDÍ rum is the
world's most awarded spirit, with more than 800 awards for quality,
taste and innovation. Today, BACARDÍ rum is made mainly in
Puerto Rico where it is crafted to
ensure the taste remains the same today as it did when it was first
blended in 1862. www.bacardi.com
The BACARDÍ brand is part of the portfolio of Bacardi Limited,
headquartered in Hamilton,
Bermuda. Bacardi Limited refers to the Bacardi group of
companies, including Bacardi International Limited.
LIVE PASSIONATELY. DRINK RESPONSIBLY.
©2024. BACARDI AND THE BAT DEVICE ARE TRADEMARKS.
Media Contact: Bacardi@nikecomm.com
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