Chinese Textile Expertise Dazzles France: When Intangible Cultural Heritage Reinvents Fashion
2024年7月21日 - 12:44PM
ビジネスワイヤ(英語)
60 years of Sino-French friendship shine with new brilliance.
The Museum of Decorative Arts in Paris hosts an exceptional
exhibition: "REVIVING CRAFT: Contemporary Art and Design from
China." This dazzling showcase propels China's millennia-old
craftsmanship into the era of contemporary design.
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Contribute to the development of China's
textile and apparel industry "Jinjiang power" (Photo: Business
Wire)
Clothing, cabinetmaking, ceramics... The creations of Chinese
master artisans and avant-garde designers merge tradition and
innovation. At the heart of this event: Jinjiang, cradle of
legendary textile expertise. This coastal city in Fujian, once the
starting point of the Maritime Silk Road, is now writing a new
chapter in its history.
The Jinjiang Industrial Group in Fujian joins forces with iconic
local brands to offer a unique immersive experience. Cutting-edge
technology and ancestral craftsmanship combine, creating a
fascinating dialogue between Eastern and Western aesthetics.
Jinjiang's textile industry embodies the spectacular renaissance
of "Made in China." From local know-how, it has become a driving
force in the global economy in just a few decades. Today, it
combines technical excellence, innovation, and strong cultural
identity to conquer international markets.
This meteoric rise is based on three pillars:
- Technological innovation: from "quality manufacturing" to
"smart manufacturing", Chinese brands are pushing the boundaries of
what's possible.
- Cultural integration: by infusing their creations with a unique
Eastern aesthetic, they break stereotypes and redefine "Chinese
style" on the global stage.
- Mastery of distribution channels: thanks to a deep
understanding of foreign markets and strategic use of e-commerce,
they precisely target their international clientele.
This exhibition marks a turning point. It reveals how China's
intangible heritage breathes new life into contemporary fashion.
Beyond clothing, it's an entire philosophy that expresses itself:
that of a China proud of its roots and resolutely turned towards
the future.
As new perspectives open up for the Chinese textile industry,
"REVIVING CRAFT" leads the way. It brilliantly demonstrates how the
alliance of heritage and innovation can conquer the international
fashion scene, thus writing a new, flamboyant chapter in the
history of Chinese textiles.
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