Pawsitively Purrfect Paper Packaging: New Episode of Pack It! The Packaging Recycling Design Challenge
2024年7月16日 - 10:05PM
Innovation takes shape in the exciting new episode of the Paper and
Packaging Board’s Pack It! The Packaging Recycling Design
Challenge, where tenured host Cassie Stephens enlists the help of
former contestants Emma Dayton and Zachary Weston to solve a unique
packaging dilemma involving her cats using all paper-based
materials that can be recycled.
Evolving alongside today's digital age, the show has updated its
format this season to be increasingly engaging and accessible by
optimizing the 4-part, bite-sized episode series for consumption
across social media platforms.
The two talented designers have a history of friendly but
intense rivalry dating back to their student days, most recently
competing to create the best produce delivery box for Miami Fruit
[here]. Now professional packaging designers, Emma and Zachary face
off once more, this time tasked with designing recyclable packaging
that can effectively ship a delicate catnip plant and double as a
cat scratch pad for Cassie’s beloved felines. The challenge
emphasizes sustainability, requiring contestants to use only
eco-friendly, paper-based materials that can be recycled up to
seven times.
Throughout the episode series, Emma and Zachary showcase their
unique creative processes, from initial brainstorming and sketching
to final assembly. Both contestants tackle unexpected challenges
and tight deadlines, all while aiming to impress Cassie - and her
cats, of course - to win the competition. The 4-part episode
culminates in Cassie judging the final designs based on innovation,
recyclability and functionality, with a fun twist: her three cats
Tika, Johnny and Max also put the designs to the test.
By choosing paper packaging, viewers can support renewable
resources and reduce dependency on fossil fuels. "Innovative paper
and cardboard packaging solutions are in high demand, driven by
sustainability advocates and conscious consumers," says Mary Anne
Hansan, President of the Paper and Packaging Board. In fact,
according to recent research, the preference for paper-based
product packaging is at an all-time high¹.
Tune in now to witness packaging creativity in action and see
who wins the challenge on the How Life Unfolds TikTok, Instagram
and webpage!
1 source: Isobar/Brookmark A&U Tracking Survey (May '23)
About Paper and Packaging BoardThe Paper and
Packaging Board promotes the use of paper products and paper-based
packaging by highlighting how their sustainable nature, the
industry’s practices and recycling help contribute to a healthier
planet. www.howlifeunfolds.com.
Contact information: Lauren Sasso-Hall
(lauren.sassohall@praytellagency.com)
A video accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/48e294f1-d1db-4c8b-a94c-31357b0a254d