Duke's Mayo extends its fourth annual
mayo-and-tomato celebration to 10-days and two new
cities
RICHMOND, Va., July 16,
2024 /PRNewswire/ -- Duke's Mayo is taking over
tomato season with the return of its iconic summer celebration of
mayo and tomatoes. Entering its fourth year, Hot Tomato Summer
takes place July 18-28 and showcases
the best of the culinary arts throughout the Southeast.
This year, Duke's is thrilled to extend the festivities from
7-to-10-days, and to two additional cities. Alongside Richmond, VA; Greenville, SC; Charleston, SC; and Charlotte, NC, Duke's is welcoming
Raleigh, NC and Knoxville, TN to join this epic tradition.
These newest cities are also home to North
Carolina State University and University of Tennessee, both of whom will face-off
at the Duke's Mayo Classic on September
7.
Since 2021, Duke's has been partnering with chefs to come up
with creative, delicious dishes that highlight their favorite
mayonnaise combined with summer's bounty of tomatoes and to be
served as a special on their menu for the duration of the event.
What began in Richmond only, now
has a total of 6 cities involved and over 330 participating
restaurants.
"Hot Tomato Summer is our favorite time of year," says Rebecca
Lupesco, Duke's Brand Manager. "We love how the simplest things –
tomatoes and mayo – can inspire such passion and creativity. It's
kind of like a tomatoey summer camp for restaurants."
Throughout the 10-days, fans will have the chance to vote online
for their favorite Hot Tomato Summer dish once a day. The
restaurant in each city with the most votes will be awarded with
the coveted Golden Tomato trophy. Last year's award went to
Neighbor in Richmond, The Royal
American in Charleston,
Urban Wren in Greenville and Burger Box in Charlotte.
Also returning is "VenMayo," where restaurant-goers will have
the opportunity to win cash through Venmo by posting a picture of
their meal on social media and tagging Duke's and the participating
restaurant. Duke's will randomly select winners throughout the
10-days and send a DM to coordinate their Venmo prize.
"We're stoked that Hot Tomato Summer is coming to The Triangle,"
said Jake Wood, Chef/Owner at
Lawrence BBQ in Durham, NC. "It's
a fun way to embrace the best fruits of summer – the tomato – and
showcase our amazing local farmers on an even bigger
platform. One of our specials is the 'Not Too Shabby Patty'
which combines brisket-laced all-beef smash patties with
Ronnie Moore's heirlooms, Boursin
Duke's, fancy herbs, Gov't Cheese, and Tallow caramelized onions,
all on toasty white bread."
This year, Duke's is partnering with Denver-based artist
Nicoleta Dumville at Richmond home goods shop Odd Bird on
July 27 from 4-7pm. Nicoleta will be on-site selling her weird
and joyful Duke's-themed art to commemorate Hot Tomato Summer.
Additionally, cartoonist James
Callahan of @barfcomics is designing custom Hot Tomato
Summer t-shirts, sold exclusively on www.dukesmayo.com, along with
other mayo-and-tomato merchandise.
In honor of the event, Duke's and Sauer
Brands will collectively donate $20,000 to help support Shalom Farms in
Richmond, Va, and Mill Village
Garden in Greenville,
S.C. Both are nonprofit food justice organizations
dedicated to ensuring an equitable food system in their
communities.
Find details about participating restaurants, their specials,
and shop Hot Tomato Summer merch at
https://hottomatosummer.com/.
Duke's Mayonnaise was created in 1917 in Greenville, S.C., by Eugenia Duke. Since then, Duke's has been adding
southern flavors to make good things better. In addition to the
flagship mayonnaise, which is still made according to the founder's
original recipe, Duke's offers light, olive oil, and flavored
mayonnaises, tartar sauce, sandwich relish and regionally inspired
Duke's Southern Sauces, dressings, and mustards. Duke's is the
Official Condiment of the Tailgate, Official Mayo of the Carolina
Panthers and title sponsor of the Duke's Mayo Classic & Duke's
Mayo Bowl. Web: dukesmayo.com.
Instagram: @dukes_mayonnaise.
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SOURCE Duke's Mayonnaise