Improbable Media Signs University of Alabama Quarterback Jalen Milroe
2024年7月13日 - 5:00AM
ビジネスワイヤ(英語)
Crimson Tide QB & Heisman Hopeful Teams
with Improbable Media for 360° Media and Branding
Improbable Media Co-Founded by NBA Superstar
Giannis Antetokounmpo & Entrepreneur/Media Personality Jay
Williams
Improbable Media - a media company that empowers athletes to be
the driving force in their own narrative - announced today the
addition of its first athlete partner Jalen Milroe, University of
Alabama Quarterback.
Improbable will collaborate closely with Milroe as his exclusive
content and production company and brand strategist of record. The
collaboration will be focused on fostering Milroe’s long-term
career success on and off the field.
“Joining the Improbable Media family is a game changer for me,”
said Milroe. “Being a college athlete in this new world of NIL
brings more opportunity but also challenges, so it’s important to
have the right team around me. I’m looking forward to learning,
growing, and expanding my own brand with Improbable.”
Milroe is entering his senior season at the University of
Alabama after leading the Crimson Tide to a 12-1 record and an SEC
Championship as a Junior. He was named MVP of the conference title
game win over then #1 ranked University of Georgia. In the
classroom, Jalen graduated in December with a degree in business
administration. He hails from Katy, Texas and both of his parents
served in the United States Military.
“When I first met Jalen in Tuscaloosa there was an immediate
connection and common ground,” says Williams, Improbable Media
co-founder and former college basketball National Champion and
All-American at Duke who navigated similar terrain as Milroe. “All
of us at Improbable are energized by the opportunity to closely
collaborate with Jalen and so impressed with how he goes about his
business.”
One of the most talked about mantras in collegiate sports
occurred last year with the inception of LANK - “Let a Naysayer
Know'' - from Jalen Milroe, his teammate Terrion Arnold and Alabama
Football. Improbable will look to build intrinsic value for Jalen
around a term that he & Terrion have filed for trademark and
further the new dynamic within the evolving landscape of
college/semi professional sports. LANK has become Alabama’s
rallying cry and the two teammates have formed a licensing
agreement for merchandise with every player’s name and number to
provide an opportunity to generate revenue based on their name and
likeness, the original intent of NIL.
"While Jalen’s incredible athletic accomplishments are
well-known, we’re equally excited about the opportunity to
highlight Jalen’s narrative off the field,” adds Jessica Lindell,
who heads Brand Partnerships at Improbable Media. “At Improbable we
always prioritize creating authentic, engaging content. This
commitment ensures partnerships that resonate with both the brand
and the athlete’s vision, creating significant impact.”
Improbable is backed by Verance Capital and GPS Investment
Partners, with investment from Williams.
About Improbable Media
Improbable Media is a sports & entertainment media company
established for athletes and brands who are focused on connecting
with their audiences, building & monetizing their content, and
driving cultural impact. Improbable Media’s mission is to empower
athlete talent to be the driving force in their story, fulfill
their brand promise, and maximize their potential.
Improbable Media creates and produces programming across film,
television and digital. Its brand, social media, and experiential
marketing services provides strategic guidance and solutions for
talent and brands. Improbable Media has already produced
multi-platform branded content for partners, including Nike,
WhatsApp, Breitling, Coke Zero, Protergia, and Flexpower.
In addition, Improbable partnered with Amazon and Prime Video on
the release of Giannis: The Marvelous Journey with Words + Pictures
and received a 2023 Emmy Award for The Flagmakers, which debuted on
National Geographic. Improbable Media Productions is also
developing a diverse slate of programming teaming with
best-in-class production partners that include Skydance Sports,
Lightbox, Mission Control Media, Marginal MediaWorks and Media
Ranch. For more information, visit www.improbablemedia.com.
About Verance Capital
Verance Capital is a growth investment firm focused on sports,
media, and live entertainment, including the technology and
software that power these sectors. Verance takes a flexible and
long-term approach to investing, leveraging industry expertise and
an expansive global network to drive success for its partners. For
more information, visit www.verancecap.com.
About GPS Investment Partners
GPS Investment Partners is a Principal Investment Partnership
focused on opportunistic investments in media & entertainment,
financial services & financial technology, and asset
management. For more information, visit GPSIPLLC.com
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version on businesswire.com: https://www.businesswire.com/news/home/20240712917950/en/
For Brand Partnerships: Jessica Lindell Improbable Media
JL@improbablemedia.com
For Press Inquiries: Dave Donovan DKC Sports
dave_donovan@dkcnews.com
Improbable@dkcnews.com