The CPG Industry Veteran Brings More than 30 Years of Financial and Operational Management Experience to the Iconic Cold-Pressed Juice Company

Pressed Juicery, the leading cold-pressed juice and functional wellness brand, is setting the stage for significant national retail expansion with the appointment of financial and operational executive Gary Cooperman as the company’s new CFO and COO. With a background in financial and operational leadership in CPG, Cooperman is set to optimize channel distribution and lead the brand’s retail and direct-to-consumer growth strategies.

“As someone with a deep affinity for the food & beverage industry, I am thrilled to join Pressed Juicery, the leader in plant-forward wellness,” shares Gary Cooperman, CFO and COO of Pressed Juicery. “The brand’s journey has always captured my attention, and I am eager to contribute to its continued success and spearhead its next phase of growth and expansion.”

Gary launched his impressive career as a CPA in Ernst & Young's Entrepreneur Services Group. With a wealth of expertise in big data, DTC, subscription models, and CPG, Gary has been a driving force behind several PE-backed companies. Most notably, he made waves as the inaugural CFO at the functional beverage brand Health-Ade, where he helped the company achieve profitability, resulting in the sale of the business in 2021.

"Gary is a powerhouse in scaling CPG brands, bringing a unique approach that will sustain our dominance as we expand at the retail level," remarks Justin Nedelman, CEO of Pressed Juicery. "His strategic acumen and extensive experience in the beverage industry perfectly complement what our team is building. We are thrilled to have him lead Pressed Juicery growth, empowering even more guests to enhance their wellness journey through simple nutrition.”

In this new chapter, fueled by its mission to bring healthy, plant-forward products to the masses, Pressed Juicery plans to significantly broaden its presence at retailers and food service establishments within the next five years. Currently, select products are available at retailers including Sprouts, Albertsons, Kroger, Costco, La Colombe Coffee and Blue Bottle.

Pressed Juicery was founded in 2010 by three friends united by the shared belief that fundamental nutrition is the cornerstone of health and wellness. Today, the Pressed brand has evolved its mission to pave the way for making real, healthy food accessible for everyone. The brand’s plant-forward wellness menu includes cold-pressed juices, wellness shots, dairy-free soft serve, smoothies, smoothie bowls, snacks, supplements, coffee and tea.

About Pressed Juicery

Pressed Juicery is the leading California nutritional wellness brand dedicated to making healthy living as convenient and delicious as possible. The company's mission is to pave the way for plant-forward living by making real healthy food accessible to everyone. The brand offers over 40 delicious varieties of cold-pressed juice, plant-based milks, power-packed smoothies, health-boosting shots, and revolutionary protein-infused soft serve and bowls made from only fruits, nuts, and vegetables. Pressed operates over 100 Pressed Juicery retail stores in nine states, and is available in nearly 4,000 locations through its wholesale partners and can be purchased directly from their website to any location within the U.S. For a complete list of locations where Pressed is available, please visit pressedjuicery.com and follow Pressed on Facebook & @pressedjuicery on Instagram & Twitter.

pressed@azionepr.com