Pressed Juicery Expands Its Omnichannel Footprint With Appointment of Gary Cooperman as CFO and COO
2024年7月11日 - 10:06PM
ビジネスワイヤ(英語)
The CPG Industry Veteran Brings More than 30
Years of Financial and Operational Management Experience to the
Iconic Cold-Pressed Juice Company
Pressed Juicery, the leading cold-pressed juice and functional
wellness brand, is setting the stage for significant national
retail expansion with the appointment of financial and operational
executive Gary Cooperman as the company’s new CFO and COO. With a
background in financial and operational leadership in CPG,
Cooperman is set to optimize channel distribution and lead the
brand’s retail and direct-to-consumer growth strategies.
“As someone with a deep affinity for the food & beverage
industry, I am thrilled to join Pressed Juicery, the leader in
plant-forward wellness,” shares Gary Cooperman, CFO and COO of
Pressed Juicery. “The brand’s journey has always captured my
attention, and I am eager to contribute to its continued success
and spearhead its next phase of growth and expansion.”
Gary launched his impressive career as a CPA in Ernst &
Young's Entrepreneur Services Group. With a wealth of expertise in
big data, DTC, subscription models, and CPG, Gary has been a
driving force behind several PE-backed companies. Most notably, he
made waves as the inaugural CFO at the functional beverage brand
Health-Ade, where he helped the company achieve profitability,
resulting in the sale of the business in 2021.
"Gary is a powerhouse in scaling CPG brands, bringing a unique
approach that will sustain our dominance as we expand at the retail
level," remarks Justin Nedelman, CEO of Pressed Juicery. "His
strategic acumen and extensive experience in the beverage industry
perfectly complement what our team is building. We are thrilled to
have him lead Pressed Juicery growth, empowering even more guests
to enhance their wellness journey through simple nutrition.”
In this new chapter, fueled by its mission to bring healthy,
plant-forward products to the masses, Pressed Juicery plans to
significantly broaden its presence at retailers and food service
establishments within the next five years. Currently, select
products are available at retailers including Sprouts, Albertsons,
Kroger, Costco, La Colombe Coffee and Blue Bottle.
Pressed Juicery was founded in 2010 by three friends united by
the shared belief that fundamental nutrition is the cornerstone of
health and wellness. Today, the Pressed brand has evolved its
mission to pave the way for making real, healthy food accessible
for everyone. The brand’s plant-forward wellness menu includes
cold-pressed juices, wellness shots, dairy-free soft serve,
smoothies, smoothie bowls, snacks, supplements, coffee and tea.
About Pressed Juicery
Pressed Juicery is the leading California nutritional wellness
brand dedicated to making healthy living as convenient and
delicious as possible. The company's mission is to pave the way for
plant-forward living by making real healthy food accessible to
everyone. The brand offers over 40 delicious varieties of
cold-pressed juice, plant-based milks, power-packed smoothies,
health-boosting shots, and revolutionary protein-infused soft serve
and bowls made from only fruits, nuts, and vegetables. Pressed
operates over 100 Pressed Juicery retail stores in nine states, and
is available in nearly 4,000 locations through its wholesale
partners and can be purchased directly from their website to any
location within the U.S. For a complete list of locations where
Pressed is available, please visit pressedjuicery.com and follow
Pressed on Facebook & @pressedjuicery on Instagram &
Twitter.
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version on businesswire.com: https://www.businesswire.com/news/home/20240711746025/en/
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