Canadian Red Cross and Walmart Canada launch annual giving campaign
2024年7月3日 - 12:45AM
The Canadian Red Cross, in collaboration with Walmart Canada, is
proud to announce the start of its annual giving campaign. During
the month of July, Walmart customers across Canada will be invited
to support the Red Cross by making a donation at checkout in stores
and on Walmart.ca. Funds raised provide disaster relief, which may
include emergency lodging, clothing, food and personal items for
people impacted by emergencies in Canada.
Support from Walmart, its associates and customers during this
campaign is vital to building stronger and more resilient
communities in a time when Canadians are facing more frequent and
complex emergencies from fires, floods, and other unseen
circumstances. To kick off the campaign, Walmart is making a
corporate contribution of $1 million.
Over the past year, Walmart Canada and the Walmart Foundation
have made contributions in support of domestic emergencies,
including donating to the 2023 Alberta Wildfires Appeal, the 2023
Nova Scotia & Atlantic Canada Wildfire Appeal;
and providing immediate support for thousands of Canadians
impacted by both small and large-scale disasters across the
country.
Walmart Canada is the largest corporate partner of the Canadian
Red Cross. Over the past 21 years, Walmart Canada, together with
its associates and customers, has raised more than $70 million for
the Red Cross.
“Every day, the Red Cross provides support to Canadians who are
experiencing small and large-scale emergency events by providing
food, shelter, clothing and essential supplies,” said Amy Avis,
chief of emergencies at the Canadian Red Cross. “We are grateful
for the continued support of Walmart Canada - a valuable supporter
of preparedness, response and recovery programs at the Canadian Red
Cross. We thank every associate and customer who contributes to
help people in need.”
“For over two decades, Walmart associates and customers have
been raising funds for the Canadian Red Cross to promote disaster
preparedness and to provide much-needed support to communities in
times of crisis,” said Rob Nicol, vice president, communications
and corporate affairs, Walmart Canada. “Given the increasing
frequency and complexity of emergencies affecting various
communities across the country, the significance of this support
cannot be overstated. We’re proud to support the Red Cross and
encourage Canadians to give generously alongside us.”
About the Canadian Red Cross Here in
Canada and overseas, the Red Cross stands ready to help people
before, during and after a disaster. As a member of the
International Red Cross and Red Crescent Movement – which is made
up of the International Federation of Red Cross and Red Crescent
Societies, the International Committee of the Red Cross and 191
national Red Cross and Red Crescent societies – the Canadian Red
Cross is dedicated to helping people and communities in Canada and
around the world in times of need and supporting them in
strengthening their resilience.
About Philanthropy at Walmart Walmart.org
represents the philanthropic efforts of Walmart and the Walmart
Foundation. By focusing where the business has unique strengths,
Walmart.org works to tackle key social and environmental issues and
collaborate with others to spark long-lasting systemic
change.
About Walmart CanadaWalmart Canada operates a
chain of more than 400 stores nationwide serving 1.5 million
customers each day. Walmart Canada's flagship online
store, Walmart.ca is visited by 1.5 million customers daily. With
more than 100,000 associates, Walmart Canada is one of Canada's
largest employers and is ranked one of the country's top 10 most
influential brands. Walmart Canada's extensive philanthropy program
is focused on supporting Canadian families in need, and since 1994
Walmart Canada has raised and donated more than $750 million to
Canadian charities. Additional information can be found at
walmartcanada.ca and on Walmart Canada's social media pages
-– Facebook, X (formerly known as
Twitter) , Instagram and LinkedIn.
Media Contacts
Canadian Red
Cross: English Media Line: 1-877-599-9602 French
Media Line: 1-888-418-9111
Felicia Fefer, Walmart Canada, Felicia.Fefer@walmart.com