Expect Minions Joy and Mayhem, Sliders and
Pretzel Bites, and More Thanks to King's Hawaiian's New
Partnerships with AMC Theatres and Illumination's Newest Chapter in
its Blockbuster Film Franchise
Illumination's Despicable Me 4 Arrives in
Theaters July 3, 2024
LOS
ANGELES, June 17, 2024 /PRNewswire/ -- King's
Hawaiian® announced today a new partnership with
Illumination's Despicable Me 4, the exciting new
chapter from the biggest global animated franchise in cinema
history, for a marketing campaign that includes a TV commercial,
meal combo at AMC Theatres, in-store displays and more.
Illumination's Despicable Me 4 arrives in theaters
July 3, 2024.
The new TV spot began airing on June
3 and will run through July
21. During the commercial, Illumination's iconic Minions
enjoy a summer barbecue and dream up all of the delicious King's
Hawaiian sliders they can make, inventing increasingly dramatic
ways to cook them … with explosive results.
In grocery stores all around the country, consumers will find
Minions-themed signage and even limited-edition King's Hawaiian
packaging featuring everyone's favorite mischievous Minions. And
consumers headed to AMC Theatres this summer can try new King's
Hawaiian Original Hawaiian Sweet Soft Pretzel Bites, the perfect
sweet and salty snack, as part of a Despicable Me
4 meal combo that comes with drinks, popcorn and
candy.
To celebrate that this new partnership is officially off to
the races, King's Hawaiian marked the occasion by
debuting a co-branded paint scheme on Brad
Keselowski's #6 car during his race on June 9 in Sonoma,
California. Helping the Despicable Me 4 partnership
get set and go, Keselowski and his pit crew donned
Gru and Minions-themed fire suits during the race.
"We're proud to be partnering with Illumination's Despicable
Me 4 because we know King's Hawaiian is uniquely situated to
dial up the undeniable joy associated with watching a great movie
with loved ones," said Holger
Kraetschmer, Chief Marketing Officer at King's Hawaiian.
"King's Hawaiian infuses even more excitement and fun into moments
of togetherness, like family movie night, as the irresistible draw
of our products inspires people to gather. We're excited to be
partnering with the most successful animated movie franchise of
all-time to encourage everyone to serve up some joyful mischief and
delicious food all summer long."
For more information about King's Hawaiian, and to discover
recipes that can take your gatherings with family and friends to
the next level all summer long, visit
www.kingshawaiian.com.
About KING'S HAWAIIAN
Founded more than 70 years ago
in Hilo, Hawaii,
by Robert R. Taira, KING'S HAWAIIAN is a family-owned business
that has been dedicated to providing Hawaii-inspired foods made with original
recipes and Aloha Spirit for three generations. KING'S HAWAIIAN
makes the #1 branded roll in the United States, along with
other irresistible products that inspire joyous food
experiences people can't resist being a part of, including slider
buns, hamburger buns, sandwich bread and more. The soft and fluffy
texture and perfect touch of sweetness of KING'S HAWAIIAN bread add
even more fun and excitement to occasions big and small, including
everyday meals and snacking, bringing loved ones together. For more
information, visit the company's website
at www.KingsHawaiian.com, or find KING'S HAWAIIAN
on Facebook, Instagram and Twitter.
About ILLUMINATION'S DESPICABLE ME 4
In
Illumination's first Despicable Me movie in seven years, Gru
(Oscar nominee Steve Carell), the
world's favorite supervillain-turned-Anti-Villain League-agent, and
his family welcome a new member, Gru Jr., who is intent on
tormenting his dad. As Gru faces a new nemesis, Maxime Le Mal (Emmy winner Will Ferrell) and his femme fatale girlfriend
Valentina (Emmy nominee Sofia
Vergara), Gru and the family are forced to go on the run, in
this exciting new chapter of Minions mayhem from the biggest global
animated franchise in history.
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SOURCE King's Hawaiian