LONDON, May 23, 2024
/PRNewswire/ -- According to Omdia's Display long-term
demand forecast tracker, demand for OLED displays in mobile PCs
is projected to grow by 37% CAGR from 2023 to 2031. This surge
reflects the trend that many brands are increasingly integrating
OLED panels into their premium notebooks and tablets.
Due to the challenges posed by the COVID-19 pandemic and
inflation, the growth of OLED demand for mobile PCs experienced a
slowdown in 2022 and 2023. However, with the emergence of
AI-capable PCs and advancements in AI performance, mobile PC
manufacturers are gearing up to introduce new products that started
in 2024. Additionally, the discontinuation of Windows 10 support in
the second half of 2025 is expected to stimulate a recovery in
mobile PC demand.
Amidst this market landscape, Apple has taken a significant leap
forward by introducing OLED screens in its iPad Pro lineup for the
first time. With the anticipated annual sales volume of these iPad
Pro models, tablet OLED demand in 2024 is projected to triple
compared to the previous year. Furthermore, there is strong
speculation that Apple will eventually extend OLED adoption to its
entire tablet product lineup, including the iPad Air and iPad mini.
This strategic move will likely influence competitors' OLED
adoption strategies, potentially driving tablet OLED demand, to
exceed 30 million units by 2029.
According to Ricky Park, Senior
Principal Analyst in Omdia's Display research practice, "Apple
is highly likely to incorporate OLED into its MacBook Pro models as
early as 2026. This move could spark a significant surge in OLED
demand within the notebook market, potentially reaching over 60
million units by 2031."
As the demand for OLED displays continues to surge, major
display panel manufacturers are strategically positioning
themselves to capitalize on this trend. In 2023, both Samsung
Display and BOE officially announced their investment in the G8.6
OLED fab, with plans to order equipment and lay the groundwork for
mass production. Simultaneously, China's Visionox is also preparing to invest
in the same generation fab. The anticipated mass production date is
slated for 2026 or 2027, which will be crucial in meeting the
growing demand for OLED displays in laptops.
ABOUT OMDIA
Omdia, part of Informa Tech, is a technology research and
advisory group. Our deep knowledge of tech markets combined with
our actionable insights empower organizations to make smart growth
decisions.
Fasiha Khan –
Fasiha.khan@omdia.com
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SOURCE Omdia