Licensing International Releases Executive Summary of 2024 Global Licensing Industry Study
2024年5月22日 - 3:00AM
ビジネスワイヤ(英語)
Global sales of licensed merchandise and
services reached a groundbreaking $356.5 billion in 2023, a 4.6%
increase compared to 2022.
Licensing International, the leading trade association for the
$356+ billion global brand licensing industry, has released an
executive summary of its 2024 Global Licensing Industry Study. The
study shows the continued worldwide sales growth of licensed
products and services across categories including fashion,
entertainment, music, location-based entertainment, sports, and
more.
This year’s Global Licensing Industry Study will be published
later this summer and was conducted by third-party research firm
Brandar Consulting, LLC.
“The global brand licensing industry shows no signs of slowing
down. In 2023, consumers proved they are more loyal than ever
before to the brands, characters, and properties they love,” said
Maura Regan, President of Licensing International.
“In fact, the global brand licensing industry once again performed
better than the overall worldwide retail market, proving brands are
a difference-maker.”
The 2024 Global Study results are derived from multiple sources
of market information as well as data reports from 45 countries and
all seven major geographic regions. In all, the study’s analysis
includes specific licensing data from 899 companies spanning the
globe.
Key takeaways from the 2024 Global Licensing Industry Study
include:
- The Entertainment/Characters segment grew 6.9% to
reach $147.6 billion in revenue. In this segment,
Anime, Video Games, and Social Media accounted
for 38% of the licensed revenues in 2023. Recently launched
titles, characters, or brands accounted for 22% of the
entertainment segment while evergreen titles,
characters, or brands accounted for 73%.
- Top performing property categories in 2023 included
Music (+16.4%), Location-Based
Entertainment/Themed Attractions (+13.5%), and
Sports (+5.6%).
- The biggest decline in a product category was in the
licensed Toy segment, which saw revenue fall -3.5% in
2023. It was clear that beloved brands inspired purchases, however,
as the Toys/Games market overall actually declined -4.5%
worldwide.
- The eCommerce retail channel for the licensing industry
expanded again in 2023 to reach a 37% share of global
licensing sales.
- Several regions reported above market average growth rates in
2023, including North Asia (+9.3%), ME/Africa
(+7.5%), South Asia/PAC (+7.4%), and Eastern Europe
(+7.1%).
Further results from Licensing International’s 2024 Global
Licensing Industry Study will be published in the complete report,
including regional and country-by-country breakdowns for major
markets. The full Global Study will be made available for free to
Licensing International members (and publicly for purchase) later
this summer.
About Licensing International
Licensing International is the leading trade organization for
the $356+ billion global licensing industry. Licensing
International’s mission is to foster the growth and expansion of
licensing around the world, raise the level of professionalism for
licensing practitioners, and create greater awareness of the
benefits of licensing to the business community at large. Founded
in 1985, Licensing International members in over 40 countries enjoy
access to an array of benefits, including extensive educational
programming and worldwide networking events. Visit
LicensingInternational.org for more information and to utilize
licensing’s definitive online resource.
About Brandar Consulting, LLC
Brandar Consulting, LLC is committed to providing companies
subject matter expertise in the areas of Brand Licensing, Market
Research, Market Analysis, Brand Extension and Business Strategy.
The firm specializes in helping organizations start or proactively
expand Brand/Trademark Licensing Programs. The key components in
its suite of services are conducting brand equity & category
extension research, in-licensing brand identification research,
product market analysis, modeling brand royalty potential, and
conducting factor analysis to set priorities for Licensing Plans.
Visit www.brandar.com for more information.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240521508213/en/
Media: Licensing International Elizabeth Foster
EFoster@licensing.org