Pixalate Releases Q1 2024 Global Connected TV (CTV) Seller Trust Indexes: Index Exchange, TripleLift, FreeWheel Lead in SSP Quality Rankings for Open Programmatic Ad Supply on Amazon Fire TV
2024年5月21日 - 4:15AM
Pixalate, the global market-leading ad fraud protection, privacy,
and compliance analytics platform, today released the Q1 2024
Connected TV (CTV) Seller Trust Indexes, the comprehensive global
seller quality ratings and rankings for programmatic advertising
sold on Roku, Amazon Fire TV, and Samsung Smart TV.
Pixalate’s Seller Trust Indexes (STIs) are the worldwide
programmatic advertising quality ratings standards. The indexes
evaluate and rank the quality and integrity of key sellers in the
programmatic supply chain across channels, platforms, and devices.
The CTV STI rankings are based on various seller factors, including
invalid traffic (IVT), household reach, server-side ad insertion
(SSAI) transparency, and spoofing.
Top Supply Side Platforms (SSPs) for Global CTV
Programmatic Advertising in Q1 2024
Here are the top five global programmatic sellers of CTV
advertising inventory based on overall quality in Q1 2024 by
device:
Roku
- Index Exchange — Final Score: 85 (A)
- Magnite — Final
Score 84 (B)
- OpenX —
Final Score: 84 (B)
- Freewheel — Final Score: 83
(B)
- Sharethrough — Final Score: 83 (B)
OpenX has ranked in the top three for three consecutive
quarters.
Pixalate’s CTV Seller Trust Index - Roku has the full rankings
(25 Supply-Side Platforms ranked in Q1 2024).
Amazon Fire TV
- Index Exchange — Final Score: 92 (A)
- TripleLift —
Final Score 90 (A)
- Freewheel — Final Score: 89
(A)
- OpenX —
Final Score: 89 (A)
- Magnite — Final
Score: 89 (B)
This marks Index Exchange’s seventh straight quarter with
the No. 1 position on the CTV Seller Trust Index - Amazon Fire
TV.
Pixalate’s CTV Seller Trust Index - Amazon Fire TV has the full
rankings (26 SSPs ranked in Q1 2024).
Samsung Smart TV
- FreeWheel — Final Score: 91 (A)
- OpenX — Final Score:
90 (A)
- Magnite — Final Score: 87
(A)
- Nexxen — Final Score:
87 (A)
- Sharethrough — Final Score: 86 (A)
This marks FreeWheel’s seventh consecutive quarter with the No.
1 position on the CTV Seller Trust Index - Samsung Smart TV.
Pixalate’s CTV Seller Trust Index - Samsung Smart TV has the
full rankings (21 SSPs ranked in Q1 2024).
Pixalate’s other indexes include the Mobile Seller Trust Index
for global mobile in-app advertising and the Global Seller Trust
Index for U.S. and non-U.S. seller quality ratings for desktop and
mobile web advertising. See the full suite of Pixalate’s Seller
Trust Indexes.
About Pixalate
Pixalate is a global market-leading ad fraud protection,
privacy, and compliance analytics platform. Pixalate works 24/7 to
guard your reputation and grow your media value by offering the
only system of coordinated solutions across display, app, video,
and CTV for the detection and elimination of ad fraud. Pixalate is
an MRC-accredited service for the detection and filtration of
sophisticated invalid traffic (SIVT) across desktop and mobile web,
mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer
The content of this press release, and the Seller Trust Indexes
(collectively, the "Indexes"), reflect Pixalate's opinions with
respect to factors that Pixalate believes may be useful to the
digital media industry. As cited in the Indexes, the ratings and
rankings in the Indexes are based on a number of metrics and
Pixalate's opinions regarding the relative performance of each
seller with respect to such metrics. The data is derived from
buy-side, predominantly open auction, programmatic advertising
transactions, as measured by Pixalate. The Indexes examine
advertising activity across the globe, in the U.S., and in North
America, EMEA, APAC, and LATAM, respectively. Any insights shared
are grounded in Pixalate's proprietary technology and analytics,
which Pixalate is continuously evaluating and updating. Any
references to outside sources in the Indexes and herein should not
be construed as endorsements. Pixalate's opinions are just that,
opinions, which means that they are neither facts nor guarantees;
and neither this press release nor the Indexes are intended to
impugn the standing or reputation of any person, entity or app.
Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com