Political channel PurpleTV will launch in
Milwaukee in June
MILWAUKEE, May 20, 2024
/PRNewswire/ -- Low power TV (LPTV) station operator Roseland
Broadcasting announced today that it has changed the call sign and
the operating channel number of its two Wisconsin stations in
Milwaukee and near Madison in advance of the November
election.
Viewers in Milwaukee will find
the call sign of station WPVS has been changed to WWMW and it now
broadcasts on Channel 16. Viewers in the Verona area of Madison will find a new station WMWI also on
channel 16. Roseland plans to move WMWI into Madison later this year.
In addition, Roseland announced that a new political channel,
PurpleTV, will launch on its Milwaukee station in June.
Roseland Broadcasting's CEO Matthew
Davidge explained "We wanted both of our Wisconsin stations
to be broadcasting on the same channel number before the Republican
Convention in July. A new client, PurpleTV, will launch an
informational channel on politics in June on both stations."
Roseland already broadcasts political programming; OANN (One
America Network) appears on its channel line-up on TV station KXBK
in Bismarck ND and KXXW in
Tyler TX.
Roseland Broadcasting believes that TV broadcasting is a
valuable complement to online and in-person political activities
and reaches viewers that other communications mediums cannot.
Over the air (OTA) television viewing remains high in
Wisconsin at around 25%,
especially among older viewers, despite the splintering of media
consumption channels.
"We are not all 'lean forward and tap' users… there are still
many' lean back and watch' viewers," Davidge added.
PurpleTV.com will announce its launch plans separately.
About Roseland Broadcasting
Roseland Broadcasting, established in 2017, operates 10 low power
TV (LPTV) stations in several US States, State Capitals and in West
Palm Beach. It leases subchannels to religious, shopping and
political channels. Roseland Broadcasting's Wisconsin stations are
WWMW Milwaukee and WMWI Verona, both of which broadcast on Channel
16.
For more information:--
Kendle Priestley
377918@email4pr.com
443.962.9740
www.roselandbroadcasting.com
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SOURCE Roseland Broadcasting