Pixalate’s Q1 2024 Top Grossing Amazon Fire TV Connected TV (CTV) Apps Based on Global Open Programmatic Ad Spend: Hulu, Vix, The Crossing Dead Among Top Grossing Apps
2024年4月27日 - 4:10AM
Pixalate, the global market-leading ad fraud protection, privacy,
and compliance analytics platform, today released the Q1 2024
Global Top Grossing Connected TV Apps Benchmark Report - Amazon
Fire TV. The report includes estimates on top grossing apps in
open programmatic advertising from March 2024 by global region
including North America, Europe, the Middle East and Africa (EMEA),
Asia-Pacific (APAC), and Latin America (LATAM). Pixalate also
released Apple TV, Roku, and Samsung Smart TV versions of the
report.To compile the research in this series, Pixalate’s data
science team analyzed over 1.8 billion open programmatic
advertising impressions across 6,000 CTV apps from March
2024.
Key Findings: Top Grossing Amazon Fire TV CTV
Apps
- Hulu generated an estimated
$19M in open programmatic ad revenue on traffic
from N. America in March 2024 on Amazon Fire TV, 9x more than any
other app
- Vix generated an estimated
$261K in open programmatic ad revenue on traffic
from LATAM in March 2024 on Amazon Fire TV, 1.3x more than the next
top grossing app in LATAM
- The Crossing Dead generated an estimated
$607K in open programmatic ad revenue on traffic
from EMEA in March 2024 on Amazon Fire TV, 6.5x more than the next
top grossing app in EMEA
Top Grossing Amazon Fire TV CTV Apps by Region in March
2024North America
- Hulu: $19M estimated open programmatic ad revenue
- The Crossing Dead: $2M estimated open programmatic ad
revenue
- Pluto TV - It’s Free TV: $2M estimated open programmatic ad
revenue
EMEA
- The Crossing Dead: $607K estimated open programmatic ad
revenue
- Fawesome - Free Awesome TV & Movies: $93K estimated open
programmatic ad revenue
- GB News: $91K estimated open programmatic ad revenue
APAC
- WWE: $74K estimated open programmatic ad revenue
- HD Video For YouTube: $15K estimated open programmatic ad
revenue
- Tubi - Watch Movies & TV Shows: $12K estimated open
programmatic ad revenue
LATAM
- VIX: Movies, TV and Sports in Spanish: $261K estimated open
programmatic ad revenue
- The Crossing Dead: $198K estimated open programmatic ad
revenue
- Univision App: Univision & Unimas Free: $49K estimated open
programmatic ad revenue
Download a complimentary copy of each report
today:
- Top Grossing Apps on Samsung Smart TV
- Top Grossing Apps on Amazon Fire TV
- Top Grossing Apps on Apple TV
- Top Grossing Apps on Roku
About PixalatePixalate is a global
market-leading ad fraud protection, privacy, and compliance
analytics platform. Pixalate works 24/7 to guard your reputation
and grow your media value by offering the only system of
coordinated solutions across display, app, video, and CTV for the
detection and elimination of ad fraud. Pixalate is an
MRC-accredited service for the detection and filtration of
sophisticated invalid traffic (SIVT) across desktop and mobile web,
mobile in-app, and CTV advertising.
www.pixalate.comDisclaimer
The content of this press release, and the Top Grossing CTV Apps
(the “Report”), reflect Pixalate's opinions with respect to factors
that Pixalate believes can be useful to the digital media industry.
Pixalate's opinions are just that, opinions, which means that they
are neither facts nor guarantees. Pixalate is sharing this data not
to impugn the standing or reputation of any entity, person or app,
but, instead, to report findings and trends pertaining to
programmatic advertising activity across CTV in the time period
studied.
Nina Talcott
Pixalate Inc.
ntalcott@pixalate.com