Form 10-Q - Quarterly report [Sections 13 or 15(d)]

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2023

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from __________ to __________

Commission File Number: 001-34861

SENTIENT BRANDS HOLDINGS INC.

(Exact name of Registrant as specified in its charter)

Nevada		86-3765910
(State of incorporation)		(I.R.S. Employer Identification No.)

590 Madison Avenue, 21^st Floor

New York, New York 10022

(Address of principal executive offices) (zip code)

646-202-2897

(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	☐	Accelerated filer	☐
Non-accelerated filer	☒	Smaller reporting company	☒
		Emerging growth company	☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act) Yes ☐ No ☒

Securities registered pursuant to Section 12(b) of the Act:

Title of each class		Trading Symbol(s)		Name of each exchange on which registered
None		N/A		N/A

As of August 21, 2023, 54,580,518 shares of common stock, par value $0.001 per share, were issued and outstanding.

SENTIENT BRANDS HOLDINGS INC.

FORM 10-Q

June 30, 2023

TABLE OF CONTENTS

		Page No.
	PART I. - FINANCIAL INFORMATION	1
Item 1.	Financial Statements	1
	Consolidated Balance Sheets as of June 30, 2023 (Unaudited) and December 31, 2022	1
	Unaudited Consolidated Statements of Operations and Comprehensive Loss for the three and six months ended June 30, 2023 and 2022	2
	Unaudited Consolidated Statement of Changes in Stockholders’ Equity for the six months ended June 30, 2023 and 2022	3
	Unaudited Consolidated Statements of Cash Flows for the six months ended June 30, 2022 and 2021	4
	Notes to Unaudited Consolidated Financial Statements June 30, 2023	5
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	12
Item 3	Quantitative and Qualitative Disclosures About Market Risk	20
Item 4	Controls and Procedures	20

	PART II - OTHER INFORMATION	21

Item 1.	Legal Proceedings	21
Item 1A.	Risk Factors	21
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	21
Item 3.	Defaults upon Senior Securities	22
Item 4.	Mine Safety Disclosures	22
Item 5.	Other Information	22
Item 6.	Exhibits	22

FORWARD LOOKING STATEMENTS

This report contains forward-looking statements regarding our business, financial condition, results of operations and prospects. Words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates” and similar expressions or variations of such words are intended to identify forward-looking statements but are not deemed to represent an all-inclusive means of identifying forward-looking statements as denoted in this report. Additionally, statements concerning future matters are forward-looking statements.

Although forward-looking statements in this report reflect the good faith judgment of our management, such statements can only be based on facts and factors currently known by us. Consequently, forward-looking statements are inherently subject to risks and uncertainties and actual results and outcomes may differ materially from the results and outcomes discussed in or anticipated by the forward-looking statements. Factors that could cause or contribute to such differences in results and outcomes include, without limitation, those specifically addressed under the headings “Risks Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our annual report on Form 10-K, in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in this Form 10-Q, and information contained in other reports that we file with the Securities and Exchange Commission (“SEC”). You are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this report.

We file reports with the SEC. The SEC maintains a website (www.sec.gov) that contains reports, proxy and information statements, and other information regarding issuers that file electronically with the SEC, including us. You can also read and copy any materials we file with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, Washington, DC 20549. You can obtain additional information about the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330.

We undertake no obligation to revise or update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this report, except as required by law. Readers are urged to carefully review and consider the various disclosures made throughout the entirety of this quarterly report, which are designed to advise interested parties of the risks and factors that may affect our business, financial condition, results of operations and prospects.

Unless otherwise indicated, references in this report to “we,” “us” or the “Company” refer to Sentient Brands Holdings Inc. and its subsidiaries.

PART 1 - FINANCIAL INFORMATION

Item 1. Financial Statements.

SENTIENT BRANDS HOLDINGS INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

(UNAUDITED)


	June 30, 2023			December 31, 2022
	Unaudited
ASSETS
CURRENT ASSETS
Cash	$	50		$	1,048
Inventory		213,477			238,016
TOTAL CURRENT ASSETS		213,527			239,064

FIXED ASSETS (net of Depreciation)		25,681			27,620
TOTAL ASSETS	$	239,208		$	266,684

LIABILITIES AND STOCKHOLDERS’ DEFICIENCY
CURRENT LIABILITIES
Accounts payable and accrued expenses	$	514,602		$	540,217
Notes payable		533,191			482,896
Convertible Notes Payable		859,047			886,547
TOTAL CURRENT LIABILITIES		1,906,840			1,909,660
TOTAL LIABILITIES	$	1,906,840		$	1,909,660

STOCKHOLDERS’ DEFICIENCY
Preferred Stock – Par Value of $0.001; 25,000,000 shares authorized; 1,000,000 shares issued and outstanding as of June 30, 2023 and December 31, 2022		1,000			1,000
Common Stock - Par Value of $0.001; 500,000,000 shares authorized; 54,580,518 and 52,420,387 shares issued and outstanding as of June 30, 2023 and December 31, 2022		54,581			52,421
Additional paid-in capital		1,497,989			1,359,249
Accumulated deficit		(3,221,202	)		(3,055,646	)
TOTAL STOCKHOLDERS’ DEFICIENCY		(1,667,632	)		(1,642,976	)
TOTAL LIABILITIES & STOCKHOLDERS’ DEFICIENCY	$	239,208		$	266,684

The accompanying notes are an integral part of these unaudited consolidated financial statements.

SENTIENT BRANDS HOLDINGS INC.

CONDENSED STATEMENTS OF OPERATIONS

(UNAUDITED)


	Three months ended June 30						Six months ended June 30
	2023			2022			2023			2022

Sales	$	—		$	142		$	150		$	553
Cost of sales		3,600			4,214			7,830			4,323

Gross profit (loss)		(3,600	)		(4,072	)		(7,680	)		(3,770	)

Operating expenses:
Advertising and marketing		453			6,865			988			38,613
General and administrative		21,763			12,303			26,487			19,887
Legal and professional		22,000			215,399			47,900			311,039
Management fees		—			15,000			—			69,000

TOTAL OPERATING EXPENSES		44,216			249,567			75,375			438,539

LOSS FROM OPERATIONS		(47,816	)		(253,639	)		(83,055	)		(442,309	)

Other Income (Expenses)
Interest expense		(41,895	)		(40,871	)		(82,501	)		(70,032	)

NET LOSS	$	(89,711	)	$	(294,510	)	$	(165,556	)	$	(512,341	)

NET LOSS PER COMMON SHARE – BASIC AND DILUTED	$	(0.002	)	$	(0.006	)	$	(0.003	)	$	(0.010	)

WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING		54,580,518			51,920,387			54,520,846			51,920,387

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

SENTIENT BRANDS HOLDINGS INC. AND SUBSIDIARIES

UNAUDITED CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS’ DEFICIENCY


June 30, 2023	Common Stock				Preferred Stock				Paid in		Accumulated
	Shares		Amount		Shares		Amount		Capital		Deficit			Total
Balance - December 31, 2022		52,420,387	$	52,421		1,000,000	$	1,000	$	1,359,249	$	(3,055,646	)	$	(1,642,976	)
Common stock issued in payment of past services		1,660,131		1,660						125,340					127,000
Common stock issued for services		500,000		500						13,400					13,900
Net loss for the three months				—				—		—		(75,845	)		(75,845	)
Balances March 31, 2023		54,580,518	$	54,581		1,000,000	$	1,000	$	1,497,989	$	(3,131,491	)	$	(1,577,921	)
Net loss for the three months				-				-		-		(89,711	)		(89,711	)
Balances June 30, 2023		54,580,518	$	54,581		1,000,000	$	1,000	$	1,497,989	$	(3,221,202	)	$	(1,667,632	)

June 30, 2022	Common Stock				Preferred Stock				Paid in		Accumulated
	Shares		Amount		Shares		Amount		Capital		Deficit			Total
Balance December 31, 2021		51,920,387	$	51,921		1,000,000	$	1,000		1,333,567		(2,320,909	)		(934,421	)
Net loss for the three months				—				—		—		(217,831	)		(217,831	)
Balances March 31, 2022		51,920,387	$	51,921		1,000,000	$	1,000	$	1,333,567	$	(2,538,740	)	$	(1,152,252	)
Net loss for the three months				-				-		-		(294,510	)		(294,510	)
Balances June 30, 2022		51,920,387	$	51,921		1,000,000	$	1,000	$	1,333,567	$	(2,833,250	)	$	(1,446,762	)

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

SENTIENT BRANDS HOLDINGS INC. AND SUBSIDIARIES

UNAUDITED CONSOLIDATED STATEMENTS OF CASH FLOWS


	For the six months ended
	June 30,
	2023			2022
OPERATING ACTIVITIES:
Net loss	$	(165,556	)	$	(512,342	)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation Expenses		1,939			4,855
Common stock issued in payment of past services		127,000
Common stock issued for services		13,900
Changes in operating assets and liabilities:
Inventory		24,539			14,314
Accounts payable and accrued expenses		(25,615	)		219,414
NET CASH USED IN OPERATING ACTIVITIES		(23,793	)		(273,759	)
INVESTMENT ACTIVITIES:
Purchase of office equipment		—			—
NET CASH USED IN INVESTMENT ACTIVITIES		—			—
FINANCING ACTIVITIES:
Proceeds (Payment) of loan payable		—			—
Proceeds from short term loan		22,795			177,784
Net proceeds from issuance of common stock		—			—
NET CASH PROVIDED BY FINANCING ACTIVITIES		22,795			177,784
INCREASE (DECREASE) IN CASH		(998	)		(95,975	)

CASH-BEGINNING OF PERIOD		1,048			96,198
CASH-END OF PERIOD	$	50		$	223
Supplemental disclosures of cash flow information:
Cash paid during the year for:
Interest	$	—		$	21,052
Taxes	$	—		$

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

SENTIENT BRANDS HOLDINGS INC. AND SUBSIDIARIES

NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2023

NOTE 1. ORGANIZATION AND NATURE OF OPERATIONS

Business description

The financial statements presented are those of Sentient Brands Holdings Inc. (the “Company”). The Company was incorporated under the laws of the State of California on March 22, 2004, and until October 2016, the Company was in the business of media advertising and acquiring high-end computer and networking equipment from resellers and end-users and then reselling this equipment at discounted prices. The Company is currently in the business of product development and brand management with a focus on building innovative brands in the Luxury and Premium Market space. The Company has a Direct-to Consumer business model focusing on the integration of CBD, wellness and beauty for conscious consumers. The Company incorporates an omnichannel approach in its marketing strategies to ensure that its products are accessible across both digital and retail channels. The Company develops Lifestyle Brands with carefully thought-out ingredients, packaging, fragrance and design. The Company’s leadership team has extensive experience in building world-class brands such as Hugo Boss, Victoria’s Secret, Versace, and Bath & Body Works. The Company is focused on two key market segments targeting: wellness and responsible luxury, which the Company believes represent unique opportunities for its Oeuvre product line. The Company intends to leverage its in-house innovation capabilities to launch new products that “disrupt” adjacent product categories. The Company plans to grow by leveraging its deep connections within its existing network and attract consumers through increased brand awareness and investing in unique social media marketing. The Company’s goal is to create customer experiences that have sustainable resonance with consumers and consistently implement strategies that result in long-term profit growth. During the third quarter of 2022, the Company launched an M&A strategy to identify high-margin, revenue generating businesses within above-average growth potential industry sectors as potential acquisition targets.

On December 9, 2020, the Company filed a Certificate of Amendment of Articles of Incorporation (the “Certificate”) with the State of California to (i) effect a forward stock split of its outstanding shares of common stock at a ratio of 7 for 1 (7:1) (the “Forward Stock Split”), (ii) increase the number of authorized shares of common stock from 50,000,000 shares to 500,000,000 shares, and (iii) effectuate a name change (the “Name Change”). Fractional shares that resulted from the Forward Stock Split will be rounded up to the next highest number. As a result of the Name Change, the Company’s name changed from “Intelligent Buying, Inc.” to “Sentient Brands Holdings Inc.”. The Certificate was approved by the majority of the Company’s shareholders and by the Board of Directors of the Company. The effective date of the Forward Stock Split and the Name Change was March 2, 2021.

In connection with the above, the Company filed an Issuer Company-Related Action Notification Form with the Financial Industry Regulatory Authority. The Forward Stock Split and the Name Change was implemented by FINRA on March 2, 2021. Our symbol on OTC Markets was INTBD for 20 business days from March 2, 2021 (the “Notification Period”). Our new CUSIP number is 81728V 102. As a result of the name change, our symbol was changed to “SNBH” following the Notification Period. All share and per share information has been retroactively adjusted to reflect this forward stock split.

In addition, on January 29, 2021, the Company, merged with and into its wholly owned subsidiary, Sentient Brands Holdings Inc., a Nevada corporation, pursuant to an Agreement and Plan of Merger between Sentient Brands Holdings Inc., a California corporation, and Sentient Brands Holdings Inc., a Nevada corporation. Sentient Brands Holdings Inc., a Nevada corporation, continued as the surviving entity of the migratory merger. Pursuant to the migratory merger, the Company changed its state of incorporation from California to Nevada and each share of its common stock converted into one share of common stock of the surviving entity in the migratory merger. No dissenters’ rights were exercised by any of the Company’s stockholders in connection with the migratory merger.

Following the consummation of the migratory merger, the articles of incorporation and bylaws of the Nevada corporation that was newly-created as a wholly owned subsidiary of the Company became the articles of incorporation and bylaws for the surviving entity in the migratory merger.

Basis of Presentation

These interim consolidated financial statements of the Company and its subsidiaries are unaudited. In the opinion of management, all adjustments (consisting of normal recurring accruals) and disclosures necessary for a fair presentation of these interim condensed consolidated financial statements have been included. The results reported in the unaudited condensed consolidated financial statements for any interim periods are not necessarily indicative of the results that may be reported for the entire year. The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with the rules and regulations of the Securities and Exchange Commission and do not include all information and footnotes necessary for a complete presentation of financial statements in conformity with accounting principles generally accepted in the United States (“U.S. GAAP”). The Company’s unaudited condensed consolidated financial statements include the accounts of the Company and its subsidiaries. All significant intercompany accounts and transactions have been eliminated in consolidation.

Certain information and footnote disclosures normally included in the annual consolidated financial statements prepared in accordance with U.S. GAAP have been condensed or omitted. These unaudited condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements and notes thereto included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2022, filed with the Securities and Exchange Commission on April 17, 2023.

Going concern

The Company currently has limited operations. These unaudited consolidated financial statements have been prepared assuming that the Company will continue as a going concern, which contemplates, among other things, the realization of assets and the satisfaction of liabilities in the normal course of business.

As reflected in the accompanying unaudited consolidated financial statements, the Company had an accumulated deficit of $3,221,202 at June 30, 2023, and had a net loss of $165,556 and net cash flow used in operating activities of $23,793 for the six months ended June 30, 2023, respectively. The Company has a limited operating history, and its continued growth is dependent upon the continuation of selling its products; hence generating revenues and obtaining additional financing to fund future obligations and pay liabilities arising from normal business operations. These matters raise substantial doubt about the Company’s ability to continue as a going concern. The ability of the Company to continue as a going concern is dependent on the Company’s ability to raise additional capital, implement its business plan, and generate significant revenues. There are no assurances that the Company will be successful in its efforts to generate significant revenues, maintain sufficient cash balance or report profitable operations or to continue as a going concern. The Company plans on raising capital through the sale of equity or debt instruments to implement its business plan. However, there is no assurance these plans will be realized and that any additional financings will be available to the Company on satisfactory terms and conditions, if any.

The accompanying unaudited condensed consolidated financial statements do not include any adjustments related to the recoverability or classification of asset-carrying amounts or the amounts and classification of liabilities that may result should the Company be unable to continue as a going concern.

NOTE 2. SIGNIFICANT ACCOUNTING POLICIES

Uses of estimates in the preparation of financial statements

The preparation of financial statements in conformity with generally accepted accounting principles accepted in the United States of America (“GAAP”) requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of net revenue and expenses during each reporting period. Actual results could differ from those estimates.

Reclassifications

Certain reclassifications have been made to the 2022 presentation to make them consistent with 2023.

Cash

The Company considers all short-term highly liquid investments with an original maturity date of purchase of three months or less to be cash equivalents.

Revenue Recognition

During the six months ended June 30, 2023 and 2022, our revenue recognition policy was in accordance with ASC 606, “Revenue from Contracts with Customers”, which requires the recognition of sales following five steps: (i) identify the contract(s) with a customer, (ii) identify the performance obligations in the contract, (iii) determine the transaction price, (iv) allocate the transaction price to the performance obligations in the contract, and (v) recognize revenue when (or as) the entity satisfies a performance obligation.

Net loss per common share – basic and diluted

Authoritative guidance on Earnings per Share requires dual presentation of basic and diluted earnings or loss per share (“EPS”) for all entities with complex capital structures and requires a reconciliation of the numerator and denominator of the basic EPS computation to the numerator and denominator of the diluted EPS computation. Basic EPS excludes dilution; diluted EPS reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock that then shared in the earnings of the entity.

Basic loss per share is computed by dividing net loss applicable to common shareholders by the weighted average number of common shares outstanding during the period. Diluted loss per share reflects the potential dilution that could occur if dilutive securities and other contracts to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock that then shared in the earnings of the Company, unless the effect is to reduce a loss or increase earnings per share.

Stock-based compensation

In accordance with ASC No. 718, Compensation – Stock Compensation (“ASC 718”), the Company measures the compensation costs of share-based compensation arrangements based on the grant-date fair value and recognize the costs in the financial statements over the period during which employees are required to provide services.

During the six months ended June 30, 2023, and 2022, there were no stock based awards issued or outstanding.

Fair value of financial instruments

We value our financial assets and liabilities on a recurring basis using the fair value hierarchy established in Accounting Standards Codification (“ASC”) 820, Fair Value Measurements and Disclosures.

ASC 820 describes three levels of inputs that may be used to measure fair value, as follows:

Level 1 input, which include quoted prices in active markets for identical assets or liabilities.

Level 2 inputs, which include observable inputs other than Level 1 inputs, such as quoted prices for similar assets or liabilities; quoted prices for identical or similar assets or liabilities in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the asset or liability; and

Level 3 inputs, which include unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the underlying asset or liability. Level 3 assets and liabilities include those whose fair value measurements are determined using pricing models, discounted cash flow methodologies or similar valuation techniques, as well as significant management judgment or estimation.

Income Taxes

Deferred taxes are provided on a liability method whereby deferred tax assets are recognized for deductible temporary differences and operating loss and tax credit carry forwards and deferred tax liabilities are recognized for taxable temporary differences. Temporary differences are the differences between the reported amounts of assets and liabilities and their tax bases. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. Deferred tax assets and liabilities are adjusted for the effects of changes in tax laws and rates on the date of enactment. The U.S. federal income tax rate is 21%.

Impairment of Long-Lived Assets

Long-lived assets and certain identifiable intangible assets to be held and used are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of such assets may not be recoverable. Determination of recoverability is based on an estimate of undiscounted future cash flows resulting from the use of the asset and its eventual disposition. Measurement of an impairment loss for long-lived assets and certain identifiable intangible assets that management expects to hold, and use is based on the fair value of the asset. Long-lived assets and certain identifiable intangible assets to be disposed of are reported at the lower of carrying amount or fair value less costs to sell.

Recently Issued and Adopted Accounting Standards

From time to time, new accounting pronouncements are issued by the Financial Accounting Standards Board or other standard setting bodies that may have an impact on the Company’s accounting and reporting. The Company believes that such recently issued accounting pronouncements and other authoritative guidance for which the effective date is in the future either will not have an impact on its accounting or reporting or that such impact will not be material to its financial position, results of operations, and cash flows when implemented.

NOTE 3. INVENTORIES

Inventories are stated at the lower of cost and net realizable value. Cost is determined using the moving average method and net realizable value is the estimated selling price less costs of disposal in the ordinary course of business. The cost of inventories includes direct costs plus shipping and packaging materials.

As of June 30, 2023 and December 31, 2022, Company product inventories valued at approximately $213,477 and $238,016, respectively were primarily contained in our storage and fulfilment center located in Fairfield, NJ.

NOTE 4. CONVERTIBLE NOTES PAYABLE

Since the change of control of the Company in May 2018, the Company received advances from Pure Energy 714 LLC, an unaffiliated entity, totaling $240,803. On March 15, 2019, specific terms were reached on $70,757 of the advances pursuant to an unsecured convertible promissory note entered into between the Company and Pure Energy 714 LLC, the terms call for repayment of the advances including interest on any unconverted principal amount at a rate of 4% per annum and a repayment date on or before August 15, 2022. Additional terms include a voluntary conversion option, pursuant to which Pure Energy 714 LLC may convert any outstanding balance at $0.05 per share into shares of common stock. On January 3, 2020, specific terms were reached on the remaining $170,046 of the advances pursuant to an unsecured demand note. See Note 6. Accrued interest on this note totaled $12,029 and $10,614 at June 30, 2023 and December 31, 2022, respectively. The lender agreed to extend the maturity date of the loan to October 14, 2023.

On December 2, 2020, we issued a promissory note to an accredited investor in consideration for $50,000 with interest at the rate of 10% per annum from the issue date, and also issued to the accredited investor a common stock purchase warrant (the “Warrant”) to acquire 400,000 shares of common stock. The Warrant is exercisable for a period of five years at an exercise price of $0.10. This note will mature on the earlier of (i) closing of the next equity financing of at least $1,000,000 or (ii) September 2, 2021 (maturity date). The holder, at its sole election, may convert the interest accrued on this note into shares of stock of the company at $0.20 per share. On November 29, 2021, the Company repaid principal totaling $27,500, reducing the Note balance to $22,500. Accrued interest for this note as of June 30, 2023 and December 31, 2022 were $4,125 and $3,000 respectively.

On December 3, 2020, we issued a convertible debenture to an accredited investor in consideration for $50,000 with interest at the rate of 10% per annum from the issue date, and also issued to the accredited investor a common stock purchase warrant (the “Warrant”) to acquire 400,000 shares of common stock. The Warrant is exercisable for a period of five years at an exercise price of $0.10. This debenture is convertible at the election of the holder into shares of common stock at the price per share equal to 120% of the market price of the Company’s listed common stock on the date of such conversion. Accrued interest for this note as of June 30, 2023 and December 31, 2022 were $12,917 and $10,417 respectively.

On April 27, 2021 (the “Issuance Date”), the Company entered into a Securities Purchase Agreement with an accredited investor (the “April 2021 Investor”) providing for the sale by the Company to the April 2021 Investor of a 10% Senior Secured Convertible Promissory Note in the principal amount of $315,789 (the “April 2021 Note”, and the “Financing”). The principal amount of the April 2021 Note includes an Original Issue Discount of $15,789, resulting in $300,000 in total proceeds received by the Company in the Financing. The April 2021 Note is convertible at the option of the April 2021 Investor into shares of common stock of the Company at $0.40 per share. In addition to the April 2021 Note, the April 2021 Investor also received 250,000 shares of common stock of the Company (the “Commitment Shares”), and a common share purchase warrant (the “April 2021 Warrant”, and together with the April 2021 Note and the Commitment Shares, the “Securities”) to acquire 500,000 shares of common stock of the Company. The April 2021 Warrant is exercisable for five years at an exercise price of $0.60. During the year the company paid monthly interest totaling $21,052. Principal balance as of March 31, 2023 and December 31, 2022 remains at $315,789. The Original Issue discount was being amortized over the term of the loan of 18 months and was fully during the year ended December 31, 2022. On March 23, 2023, the Company and the April 2021 Investor entered into an extension agreement pursuant to which the parties agreed to extend the maturity date of the August 21, 2023. Accrued interest for this note as of June 30, 2023 and December 31, 2022 were $60,526 and $44,736 respectively.

On November 18, 2021 (the “Issuance Date”), the Company entered into a Securities Purchase Agreement with an accredited investor (the “November 2021 Investor”) providing for the sale by the Company to the November 2021 Investor of a 10% Senior Secured Convertible Promissory Note in the principal amount of $400,000 (the “November 2021 Note”, and, the “Financing”), to be paid by the November 2021 Investor to the Company in two tranches (each, a “Tranche”). The first Tranche consists of a payment by the November 2021 Investor to the Company on the Issue Date of $200,000, from which the November 2021 Investor retained $5,000 to cover its legal fees. A second Tranche consisting of $200,000 was paid in December 2021, resulting in $395,000 in total proceeds to be received by the Company in the Financing. In addition to the November 2021 Note, the November 2021 Investor also received a common share purchase warrant (the “November 2021 Warrant”, and together with the November 2021 Note, the “Securities”) to acquire 666,667 shares of common stock of the Company. The November 2021 Warrant is exercisable for five years at an exercise price of $0.45. The closing of the Financing in the amount of $400,000 occurred on December 16, 2021. The maturity date (“Maturity Date”) for each Tranche is at the end of the period that begins from the date each Tranche is paid and ends 12 months thereafter, and interest associated with the November 2021 Note is 10% per annum. On March 23, 2023, the Company and the November 2021 Investor entered into an extension agreement pursuant to which the parties agreed to extend the maturity date of the August 21, 2023. Accrued interest for this note as of June 30, 2023 and December 31, 2022 were $74,033 and $54,033 respectively.

NOTE 5. NOTES PAYABLE

On January 3, 2020, specific terms were reached between the Company and Pure Energy 714 LLC on the remaining $170,046 of prior advances made to the Company (See Note 5) pursuant to an unsecured demand note entered into between the Company and Pure Energy 714 LLC. The terms call for repayment of the advances including interest on any unconverted principal amount at a rate of 12% per annum and a repayment date on or before June 3, 2021, at the rate of 12% per annum. If the demand note is unpaid by June 3, 2021,

default interest of 3% monthly will apply. On January 17, 2020, the Company repaid $20,000 of the principal outstanding reducing the note balance to $150,046. An additional $10,000 was received on March 16, 2021, but subsequently returned in April 20, 2021. Accrued interest on this note totaled $63,019 and $54,017 at June 30, 2023 and December 31, 2022, respectively. The lender agreed to extend the maturity date of the loan to October 7, 2023.

During 2021, 2022 and the first six months of 2023, the Company received proceeds from various loans from Adriatic Advisors LLC. At June 30, 2023 and December 31, 2022, the Company had $383,171 and $332,825 due to Adriatic Advisors LLC, respectively. The notes mature on the earlier of (i) the closing of the Company’s next equity financing, or (ii) six months after the date of issue. At the note holder’s sole election on the maturity date, the note holder may convert the interest accrued on the note into shares of common stock of the Company at $0.05 per share. The lender has agreed to extend the maturity dates of any overdue Notes to after August 31, 2023. Accrued interest on these notes totaled $74,068 and $41,411 at June 30, 2023 and December 31, 2022, respectively.

.NOTE 6. STOCKHOLDERS’ (DEFICIENCY)

Preferred stock

The Company is authorized to issue 25,000,000 shares of Preferred Stock, par value $.001 per share. As of June 30, 2023 and December 31, 2022, 1,000,000 shares of Series B Preferred Stock were issued and outstanding.

For five years from the date of issuance, the Series B Preferred Stock shall have the number of votes equal to fifty-one percent (51%) of the cumulative total vote of all classes of stock of the Corporation, common or preferred, whether such other class of stock is voting as a single class or the other classes of stock are voting together as a single group, and with respect to such vote, such holder shall have full voting rights and powers equal to the voting rights and powers of the holders of Common Stock, or any other class of preferred stock, and shall be entitled to notice of any stockholders’ meeting in accordance with the bylaws of the Corporation, and shall be entitled to vote, together with holders of Common Stock and any class of preferred stock entitled to vote, with respect to any question upon which holders of Common Stock or any class of preferred stock have the right to vote. After five years, the Series B Preferred Stock shall automatically, and without further action by the Corporation, be cancelled and void, and may not be reissued.

Common stock

The Company is authorized to issue 500,000,000 shares of Common Stock, par value $0.001 per share. On January 29, 2021, the Company, merged with and into its wholly owned subsidiary, Sentient Brands Holdings Inc., a Nevada corporation, pursuant to an Agreement and Plan of Merger between Sentient Brands Holdings Inc., a California corporation, and Sentient Brands Holdings Inc., a Nevada corporation. Sentient Brands Holdings Inc., a Nevada corporation, continued as the surviving entity of the migratory merger. Pursuant to the migratory merger, the Company changed its state of incorporation from California to Nevada and each share of its common stock converted into one share of common stock of the surviving entity in the migratory merger. No dissenters’ rights were exercised by any of the Company’s stockholders in connection with the migratory merger.

On January 5, 2023, the Company issued 771,242 restricted shares of its common stock George Furlan, the Company’s Chief Operating Officer, in full and final settlement of an amount due of $59,000 under Mr. Furlan’s previous employment agreement.

On January 5, 2023, the Company issued 888,889 restricted shares of its common stock in full settlement of an amount due of $68,000 to an independent contractor.

On January 5, 2023, the Company issued 500,000 restricted shares of its common stock to Dante Jones, the Company’s interim Chief Executive Officer. The Company took a charge of $13,900 for this stock issuance in the first quarter of 2023 which is included in general and administrative expenses.

There were no other issuances of common stock during the six months ended June 30, 2023.

On August 16, 2022, the Company entered into a Settlement and Release Agreement with Anthony L.G., PLLC (“ALG”) and Laura Anthony, Esq. (“LA”) pursuant to which ALG agreed to forgive $23,182 (the “Debt Amount”) owed by to the Company to ALG for services rendered to the Company in consideration of an issuance to LA of 400,000 shares common stock of the Company registered on the Form S-8 pursuant to the Plan.

On August 30, 2022, the Company entered into a Consulting Agreement with a contractor to provide investor relation services in exchange for 100,000 shares of the Company’s common stock.

There were no other issuances of common stock during the year ended December 31, 2022.

On March 3, 2021, the Company implemented a forward stock split its outstanding shares of common stock at a ratio of 7 for 1, resulting in the number of authorized shares of common stock of the Company going from 50,000,000 shares to 500,000,000 shares. All share and per share information has been retroactively adjusted to reflect this forward stock split.

NOTE 7. COMMITMENTS AND CONTINGENCIES

On December 26, 2019, the Company entered into an Employment Agreement (the “Furlan Agreement”) with George Furlan pursuant to which Mr. Furlan was appointed as the Company’s Chief Executive Officer. The Furlan Agreement provided for a base salary of $60,000 per year. The Furlan Agreement also contained an annual bonus based on the amount of revenue generated by the Company from the sale of certain products. The Furlan Agreement had a term of three years from the effective date. Pursuant to the Furlan Agreement, the Company and Mr. Furlan also entered into a into a Restricted Stock Agreement to purchase 718,403 shares of the Company’s Common Stock. The Furlan Agreement expired in December 2022 and was not renewed. On January 5, 2023, the Company issued to Mr. Furlan 771,242 restricted shares of its common stock in full and final settlement of the remaining amount due under the Furlan Agreement of $59,000. Mr. Furlan has not entered into a new employment agreement with the Company since the expiration of the Furlan Agreement. Mr. Furlan continues to serve as the Company’s Chief Operating Officer.

On January 8, 2020, the Company entered into an Executive Consulting Agreement (the “Mansour Agreement”) with James Mansour pursuant to which Mr. Mansour was appointed as an Executive Consultant. In addition, on February 14, 2020, the Company appointed James Mansour as its Chief Marketing Officer. The Mansour Agreement provided for a base salary of $60,000 per year. The Mansour Agreement had a term of three years from the effective date. Pursuant to the Mansour Agreement, the Company and Mr. Mansour also entered into a into a Restricted Stock Agreement (the “RSPA”) to purchase 718,403 shares of the Company’s Common Stock. The Mansour Agreement expired in January 2023 and was not renewed. On June 3, 2022, Mr. Mansour and the Company mutually terminated the Mansour Agreement (the “Mansour Agreement Termination”). As of the date of the Mansour Agreement Termination, the Company accrued Mr. Mansour’s unpaid fees under the Mansour Agreement totaling $85,000 (the “Outstanding Amount”). The Outstanding Amount is included in “accounts payable and accrued expenses” on the balance sheet at December 31, 2022. In addition, as a result of and in connection with the Mansour Agreement Termination, pursuant to the terms of the RSPA, no unvested shares of common stock vested to Mr. Mansour subsequent to the Mansour Agreement Termination. Accordingly, any vesting of shares of common stock pursuant to the RSPA ceased as of the date of the Mansour Agreement Termination, resulting in the total number of shares of common stock vested to Mr. Mansour of 628,598 as of the date of the Mansour Agreement Termination. On November 21, 2022, the Board of Directors of the Company terminated James Mansour as the Chief Marketing Officer of the Company. Mr. Mansour is no longer employed or engaged by the Company.

NOTE 8. SUBSEQUENT EVENTS

Through August 18, 2023, the Company received short term loans (collectively, the “Loans”) from an accredited investor in the aggregate amount of $12,400. The maturity date of each Loan is at the end of the period that begins on the date each Loan was made and ends six months thereafter, and interest on each of the Loans is 18% per annum.

The Company has evaluated subsequent events for recognition and disclosure through August 21, 2023, which is the date the financial statements were available to be issued. No other matters were identified affecting the accompanying financial statements and related disclosures.

ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis of the results of operations and financial condition of Sentient Brands Holdings Inc. for the three and six months ended June 30, 2023 and 2022 should be read in conjunction with the Sentient Brands Holdings Inc. unaudited condensed consolidated financial statements and the notes thereto contained elsewhere in this report. Our discussion includes forward-looking statements based upon current expectations that involve risks and uncertainties, such as our plans, objectives, expectations and intentions. Actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of a number of factors, including those set forth under the Risk Factors, Special Note Regarding Forward-Looking Statements and Business sections in our Form 10-K as filed with the Securities and Exchange Commission on April 17, 2023. We use words such as “anticipate,” “estimate,” “plan,” “project,” “continuing,” “ongoing,” “expect,” “believe,” “intend,” “may,” “will,” “should,” “could,” and similar expressions to identify forward-looking statements.

Unless otherwise indicated, references to the “Company,” “us” or “we” refer to Sentient Brands Holdings Inc. and its subsidiaries.

Overview

Sentient Brands is a next-level product development and brand management company with a focus on building innovative brands in the Luxury and Premium Market space. The Company has a Direct-to Consumer business model focusing on the integration of CBD, wellness and beauty for conscious consumers. The Company incorporates an omnichannel approach in its marketing strategies to ensure that its products are accessible across both digital and retail channels. The Company develops and nurtures Lifestyle Brands with carefully thought-out ingredients, packaging, fragrance and design. Sentient Brands’ leadership team has extensive experience in building world-class brands such as Hugo Boss, Victoria’s Secret, Versace, and Bath & Body Works. The Company is focused on two key market segments targeting: wellness and responsible luxury, which the Company believes represent unique opportunities for its Oeuvre product line. Sentient Brands intends to leverage its in-house innovation capabilities to launch new products that “disrupt” adjacent product categories. We plan to grow by leveraging our deep connections within our existing network and attract consumers through increased brand awareness and investing in unique social media marketing. The Company’s goal is to create customer experiences that have sustainable resonance with consumers and consistently implement strategies that result in long-term profit growth for our investors.

Principal Products and Services

All of our proprietary formulations contain clean, vegan, ethically and environmentally responsible ingredients. The Company currently has one main product line, and another in development. The Company’s current active product line is Oeuvre.

Oeuvre

Oeuvre - “A Body of Art” – is a next generation CBD luxury skin care line and lifestyle brand. The foundation of our system of products is our proprietary OE Complex: Botanicals + Gemstones + Full flower Hemp infused formulation. Each product in the Oeuvre Artistry Collection optimizes three functions: cellular energy, moisture balance, and nutrient utilization. Four products comprise the Oeuvre collection:

	●	Purifying Exfoliator
	●	Replenishing Facial Oil
	●	Ultra-Nourishing Face Cream
	●	Revitalizing Eye Cream

Drawing inspiration from petals, leaves, roots, minerals and gemstones, Oeuvre celebrates the artistry of well-being and beauty, inside and out. Oeuvre products are non-toxic, ungendered products made with zero GMO, retinyl palmitate, petroleum, mineral oil, parabens, sulfates, and synthetic colors.

Oeuvre Target Market

Oeuvre is our luxury segment product line. With Oeuvre, we are targeting a large and influential consumer class of individuals that are “HENRYs” – High-Earners-Not-Rich-Yet. They have discretionary income and are highly likely to be wealthy in the future. HENRYs earn between $100,000 and $250,000 annually. They are digitally fluent, love online shopping online, and are big discretionary spenders. Therefore, ouvreskincare.com offers inclusive, aspirational affordable luxury products positioned for them.

We believe the benefit of onboarding this demographic to Oeuvre are twofold: securing valuable present customers and building relationships and business with those most likely to be amongst the most affluent consumers in the future. By the year 2025, Millennials and Generation Z will represent more than 40% of the overall luxury goods market, according to a 2019 report published by Boston Consulting Group. We seek to target such group for the sale of our Oeuvre products.

On social media, we target the following audiences for our Oeuvre brand:

	●	Women aged 30+
	●	Luxury Skincare Enthusiasts
	●	CBD Enthusiasts
	●	Crystal Lovers
	●	Wellness Audience
	●	Makeup Artists
	●	Art
	●	Beauty
	●	Influencers
	●	Bloggers

Suppliers

The Company has several third-party suppliers and is not reliant on any particular supplier for its product offerings. Many of our products contain CBD derived from industrial hemp or cannabis which we obtain from third parties. Hemp cultivation can be impacted by weather patterns and other natural events, but we have not yet faced any supply issues to date with obtaining raw materials for our products.

Distribution

We have two primary methods through which we sell our products:

	1.	Direct to Consumer online e-commerce platform
	2.	Wholesale partners

Marketing Strategy

We support our brand launches through social media and marketing campaigns, including utilizing influencers. Marketing and public relations firms are engaged by the Company to spearhead its launch of Oeuvre, and will likely be engaged for our future planned brand launches as well.

Growth Strategies

To grow our company, Sentient Brands intends to:

	●	Create a leading consumer packaged goods company;
	●	Partner with established distributers and retailers;
	●	Focus on operational excellence and product quality; and
	●	Establish ongoing communication with the capital markets

Our mission is to create the next generation of CBD/THC consumer brands. The Company believes it has assembled a highly accomplished team of branding and marketing professionals who have a combined experience and track record of successfully launching and operating major brands in the consumer market space, which the Company believes will provide it with it a competitive edge in its industry.

M&A Strategy

During the third quarter of 2022, the Company launched an M&A strategy to identify high-margin, revenue generating businesses within above-average growth potential industry sectors as potential acquisition targets.

Customers

The Company launched its Oeuvre product line in the fourth quarter of 2021. The Company’s sales channels are direct to consumer and wholesale.

Intellectual Property

The Company’s Oeuvre brand is trademarked in the United States, with a European trademark application pending. The Company expects to rely on trade secrets and proprietary know-how protection for our confidential and proprietary information, however we have not yet taken security measures to protect this information.

Competition

We have experienced, and expect to continue to experience, intense competition from a number of companies.

The current market for hemp-derived CBD products is highly competitive, consisting of publicly-trade and privately-owned companies, many of which are more adequately capitalized than the Company. The Company’s current publicly listed competitors include Charlotte’s Web, CV Sciences, Elixinol, Abacus, and Green Growth Brands, and private companies such as BeBoe, St. Jane. Mary’s, Lord Jones, Bluebird Folium Biosciences, Global Cannabinoids, and Pure Kana. In addition, public and private U.S. and Canadian companies have entered the hemp-derived CBD consumer market or have announced plans to do so. This market is highly fragmented, and according to the Hemp Business Journal, the vast majority of industry participants generate less than $2 million in annual revenue. We see this an opportunity to create a foothold in the CBD consumer marketplace with the goal of building Sentient Brands as a major brand name in this space.

Industry Overview

The market for products based on extracts of hemp and cannabis, is expected to grow substantially over the coming years. Arcview Market Research and BDS Analytics are forecasting the combined market to reach nearly $45 billion within the U.S. in the year 2024. While much of this market is expected to be comprised of high potency THC-based products that will be sold in licensed dispensaries, certain research firms are still predicting the market to grow to $5.3 billion, $12.6 billion, and $2.2 billion by 2024 in the product areas of low THC cannabinoids, THC-free Cannabinoids and pharmaceutical cannabinoids, respectively.

On December 20, 2018, President Donald J. Trump signed into law the Agriculture Improvement Act of 2018, otherwise known as the “Farm Bill.” Prior to its passage, hemp, a member of the cannabis family, and hemp-derived CBD were classified as a Schedule I controlled substances, and illegal under the Controlled Substances Act (“CSA”). Under Section 10113 of the Farm Bill, hemp cannot contain more than 0.3 percent THC. THC refers to the chemical compound found in cannabis that produces the psychoactive “high” associated with cannabis. Any cannabis plant that contains more than 0.3 percent THC would be considered non-hemp cannabis or marijuana under federal law and thus would face no legal protection under this new legislation and would be an illegal Schedule 1 drug under the CSA.

With the passage of the Farm Bill, hemp cultivation is broadly permitted. The Farm Bill explicitly allows the transfer of hemp-derived products across state lines for commercial or other purposes. It also puts no restrictions on the sale, transport, or possession of hemp-derived products, so long as those items are produced in a manner consistent with the law.

Recent Developments

Covid-19

A novel strain of coronavirus (“Covid-19”) emerged globally in December 2019 and was declared a pandemic. The extent to which Covid-19 will impact our customers, business, results and financial condition will depend on current and future developments, which are highly uncertain and cannot be predicted at this time. While the Company’s day-to-day operations beginning March 2020 through the 2022 fiscal year were impacted, we suffered less immediate impact as most of our staff works remotely and continues to develop our product offerings.

Government Regulation

The United States Food & Drug Administration (“FDA”) is generally responsible for protecting the public health by ensuring the safety, efficacy, and security of (1) prescription and over the counter drugs; (2) biologics including vaccines, blood and blood products, and cellular and gene therapies; (3) foodstuffs including dietary supplements, bottled water, and baby formula; and (4) medical devices including heart pacemakers, surgical implants, prosthetics, and dental devices.

Regarding its regulation of drugs, the FDA process requires a review that begins with the filing of an investigational new drug (IND) application, with follow on clinical studies and clinical trials that the FDA uses to determine whether a drug is safe and effective, and therefore subject to approval for human use by the FDA.

Aside from the FDA’s mandate to regulate drugs, the FDA also regulates dietary supplement products and dietary ingredients under the Dietary Supplement Health and Education Act of 1994. This law prohibits manufacturers and distributors of dietary supplements and dietary ingredients from marketing products that are adulterated or misbranded. This means that these firms are responsible for evaluating the safety and labeling of their products before marketing to ensure that they meet all the requirements of the law and FDA regulations, including, but not limited to the following labeling requirements: (1) identifying the supplement; (2) nutrition labeling; (3) ingredient labeling; (4) claims; and (5) daily use information.

The FDA has not approved cannabis, marijuana, hemp or derivatives as a safe and effective drug for any indication. As of the date of this filing, we have not, and do not intend to file an Investigational New Drug Application (IND) with the FDA, concerning any of our products that contain CBD derived from industrial hemp or cannabis. Further, our products containing CBD derived from industrial hemp are not marketed or sold using claims that their use is safe and effective treatment for any medical condition subject to the FDA’s jurisdiction.

Government Approvals

The Company does not currently require any government approvals for its operations or product offerings. In August 2019, the DEA affirmed that CBD preparations at or below the 0.3 percent delta-9 THC threshold, is not a controlled substance, and a DEA registration is not required. As a result of the 2018 Farm Bill, the FDA has been tasked with developing CBD regulations. The FDA has not yet published regulations.

Research and Development

We are continuously in the process of identifying and/or developing potential new products to offer to our customers. Our expenditures on research and development have historically been small and immaterial compared to our other business expenditures. We are currently developing new formulations for additional product lines.

Employees

We believe that our success depends upon our ability to attract, develop and retain key personnel. We currently employ two full-time employees. The Company otherwise currently relies on the services of independent contractors. None of our employees are covered by collective bargaining agreements, and management considers relations with our employees to be in good standing. Although we continually seek to add additional talent to our work force, management believes that it currently has sufficient human capital to operate its business successfully.

Our compensation programs are designed to align the compensation of our employees with our performance and to provide the proper incentives to attract, retain and motivate employees to achieve superior results. The structure of our compensation programs balances incentive earnings for both short-term and long-term performance.

The health and safety of our employees is our highest priority, and this is consistent with our operating philosophy. Since the onset of the COVID-19 pandemic, employees, including our specialized technical staff, are working from home or in a virtual environment unless they have a requirement to be in the office for short-term tasks and projects.

The primary mailing address for the Company is 590 Madison Avenue, 21^st Floor, New York, New York 10022. The Company’s telephone number is (646) 202-2897. The Company’s website is www.sentientbrands.com.

Critical Accounting Policies and Estimates

Our discussion and analysis of our financial condition and results of operations are based upon our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these consolidated financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. We continually evaluate our estimates, including those related to bad debts, recovery of long-lived assets, income taxes and the valuation of equity transactions.

We base our estimates on historical experience and on various other assumptions that we believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Any future changes to these estimates and assumptions could cause a material change to our reported amounts of revenues, expenses, assets and liabilities. Actual results may differ from these estimates under different assumptions or conditions. We believe the following critical accounting policies affect our more significant judgments and estimates used in the preparation of the consolidated financial statements.

Recent Accounting Pronouncements

Accounting standards that have been issued or proposed by FASB that do not require adoption until a future date are not expected to have a material impact on our consolidated financial statements upon adoption. We do not discuss recent pronouncements that are not anticipated to have an impact on or are unrelated to our consolidated financial condition, results of operations, cash flows or disclosures.

RESULTS OF OPERATIONS

Comparison of Results of Operations for the three months ended June 30, 2023 and 2022

Revenue

During the three months ending June 30, 2023 and 2022, we generated minimal revenue due to the Company’s reorganization and focus on the development of our new product lines and related marketing preparations.

Operating Expenses

For the three months ended June 30, 2023, and 2022, operating expenses consisted of the following:

	2023		2022
Advertising and Marketing		453		6,865
General and Administrative		21,763		12,303
Legal and Professional		22,000		215,399
Management Fees		—		15,000
Interest Expense		41,895		40,871
TOTAL OPERATING EXPENSES		86,111		290,438

	●	Our advertising and marketing costs mainly include consulting fees for branding, social media and creation of marketing materials for our brand. Advertising and marketing expenses were not significant for the first three months of 2023 and 2022 as the Company has cut its spending on advertising and marketing while it pursues its strategy of a merger. Total cost for advertising and marketing for the three months ended June 30, 2023 totaled $453 compared to $6,685 for the same period of 2022. General and administrative fees totaled $21,763 for the three months ended June 30, 2023 representing an increase of $9,460 compared to the total of $12,303 for the three months ended June 30, 2022. The increase is attributable to warehouse costs for our inventory, costs associated with our SEC filings and travel costs as we look to merge with another company. These increases were offset by vendor credits taken during the period.

	●	Legal and professional fees primarily consisted of accounting fees, legal service fees, consulting fees, investor relations and other fees incurred for service related to being a public company. For the three months ended June 30, 2023, professional fees totaled $22,000 which is a decrease of $193,399 compared to total expense of $215,399 for the three months ended June 30, 2022. The decrease is attributed to the Company’s austerity measures implemented during the second half of 2022. Professional fees are mainly for legal, accounting and audit fees.

	●	Our management fees are comprised mainly of salaries paid to our management staff. No fees were recognized for the three months ended June 30, 2023 as the management team waived any fees until the Company either merges with another company or develops a robust revenue stream. During the three months period ending June 30, 2022, management fees totaled $15,000. Interest expense is related to our convertible and other notes payable. During the three months ending June 30, 2023, interest expense increased by $1,024 compared to the same period in 2022 due to increased borrowings to fund the operation.

Loss from Operations

The Company’s operating loss for the three-month period ended June 30, 2023, and 2022 was $44,216 and $249,567, respectively. The decreased in operating loss of $205,351 was primarily attributed to the Company’s austerity measures implemented during the second half of 2022.

Income Taxes

We did not have any income taxes expense for the three months ended June 30, 2023 and 2022.

Net Loss

Our net loss for the three months period ended June 30, 2023 and 2022 was $89,711 and $294,510, respectively.

Comparison of Results of Operations for the six months ended June 30, 2023 and 2022

Revenue

During the six months ending June 30, 2023 and 2022, we generated minimal revenue due to the Company’s reorganization and focus on the development of our new product lines and related marketing preparations.

Operating Expenses

For the six months ended June 30, 2023, and 2022, operating expenses consisted of the following:

	2023		2022
Advertising and Marketing		988		38,613
General and Administrative		26,487		19,887
Legal and Professional		47,900		311,039
Management Fees		—		69,000
Interest Expense		82,501		70,032
TOTAL OPERATING EXPENSES		157,876		508,571

	●	Our advertising and marketing costs mainly include consulting fees for branding, social media and creation of marketing materials for our brand. The decrease in costs of $37,625, during the six months period ending June 30, 2023 compared to the six months ended June 30, 2022 was attributable to the austerity measures implemented by the Company during the second half of 2022 as the Company focused its attention toward an M&A strategy. For the first six months of 2022, the expenses related to consulting fees for branding and marketing materials of $10,500, product samples for promotions of $14,205, Social Media advertisement of $4,542 and trade show cost of $9,000. General and administrative fees totaled $26,487 for the six months ended June 30, 2023 representing an increase of $6,600 compared to the total of $19,887 for the six months ended June 30, 2022. The increase during the six months period ending June 30, 2023 compared to the six months ended June 30, 2022 was attributable to warehousing costs for our inventory offset by the austerity measures implemented by the Company during the second half of 2022 as the Company focused its attention toward an M&A strategy.

	●	Legal and professional fees primarily consisted of accounting fees, legal service fees, consulting fees, investor relations and other fees incurred for service related to being a public company. For the six months ended June 30, 2023, professional fees totaled $47,900 which is a decrease of $263,139 compared to total expense of $311,039 for the six months ended June 30, 2022. The decrease is attributed to the Company’s austerity measures implemented during the second half of 2022. Professional fees for 2023 are mainly for legal, accounting and audit fees.

	●	Our management fees are comprised mainly of salaries paid to our management staff. No fees were recognized for the first six months of 2023 as the management team waived any fees until the Company either merges with another company or develops a robust revenue stream. During the six months period ending June 30, 2022, management fees totaled $69,000. Interest expense is related to our convertible and other notes payable. During the six months ending June 30, 2023, interest expense increased by $12,469 compared to the same period in 2022 due to increased borrowings to fund the operation.

Loss from Operations

The Company’s operating loss for the six-month period ended June 30, 2023, and 2022 was $83,055 and $442,309, respectively. The decreased in operating loss of $359,254 was primarily attributed to the Company’s austerity measures implemented during the second half of 2022.

Income Taxes

We did not have any income taxes expense for the six months ended June 30, 2023 and 2022.

Net Loss

Our net loss for the six months period ended June 30, 2023 and 2022 was $165,556 and $512,341, respectively.

Liquidity and Capital Resources

The consolidated financial statements have been prepared using generally accepted accounting principles in the United States of America (“GAAP”) applicable for a going concern, which assumes that the Company will realize its assets and discharge its liabilities in the ordinary course of business.

To the extent we are successful in growing our business both organically and through acquisition, we continue to plan our working capital and the proceeds of any financing to finance such acquisition costs.

Liquidity is the ability of a company to generate funds to support its current and future operations, satisfy its obligations and otherwise operate on an ongoing basis. At June 30, 2023, we had a cash balance of $50. These funds are kept in financial institutions located in United States.

As of June 30, 2023, we had total current assets of $213,527, consisting of $50 in cash and $213,477 in inventory. Our total current liabilities as of June 30, 2023 were $1,906,840. We had a working capital deficit of $1,693,313 as of June 30, 2023.

Our ability to continue as a going concern is dependent upon our ability to carry out our business plan, achieve profitable operations, obtain additional working capital funds from our significant shareholders, and or through debt and equity financings. However, there can be no assurance that any additional financings will be available to us on satisfactory terms and conditions, if any.

The accompanying consolidated financial statements do not include any adjustments related to the recoverability or classification of asset-carrying amounts or the amounts and classification of liabilities that may result should the Company be unable to continue as a going concern.

Cash Flows from Operating Activities

Operating activities used $23,793 in cash for the six months ended June 30, 2023, compared with cash used of $273,759 for the six months ended June 30, 2022. Our negative operating cash flow for the six months ended June 30, 2023, was largely the result of our net loss of $165,556 offset by non cash depreciation of $1,939 and other noncash activity totaling $140,900. Accounts payable and accrued expenses decreased by $25,615. Our negative operating cash flow of $273,759 for the six months ended June 30, 2022, was largely the result of the result our net loss of $512,341 offset by non cash depreciation and amortization expense of $4,855, a decrease in inventory of $14,314 and increase in accrued expenses and payables $219,414.

Cash Flows from Financing Activities

There were no cash flow from investment activities for the six months ended June 30, 2023 and 2022.

Cash Flows from Financing Activities

Net cash flows provided by financing activities during the six months ended June 30, 2023, amounted to $22,795 compared with cash flows provided by financing activities of $177,784 for the six months ended June 30, 2022. Our positive cash flows for the six months ended June 30, 2023 and 2022, consisted of proceeds from short term loans payable.

Going Concern

As of June 30, 2023, we have an accumulated deficit of $3,221,202. Our ability to continue as a going concern is contingent upon the successful completion of additional financing arrangements and our ability to achieve and maintain profitable operations. While we are expanding our best efforts to achieve the above plans, there is no assurance that any such activity will generate funds that will be available for operations. These conditions raise substantial doubt about our ability to continue as a going concern. These financial statements do not include any adjustments that might arise from this uncertainty.

Contractual Obligations and Off-Balance Sheet Arrangements

Contractual Obligations

We presently do not have any contractual obligations.

Off-balance Sheet Arrangements

We presently do not have off-balance sheet arrangements.

Inflation

The effect of inflation on our revenue and operating results was not significant.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

As a smaller reporting company, as defined in Rule 12b-2 of the Exchange Act, we are not required to provide the information required by this Item.

ITEM 4. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

We conducted an evaluation, with the participation of our Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended, or the Exchange Act, as of March 31, 2023, to ensure that information required to be disclosed by us in the reports filed or submitted by us under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the Securities Exchange Commission’s rules and forms, including to ensure that information required to be disclosed by us in the reports filed or submitted by us under the Exchange Act is accumulated and communicated to our management, including our principal executive and principal financial officer, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that as of June 30, 2023, our disclosure controls and procedures were not effective at the reasonable assurance level due to the material weaknesses identified and described below.

Our principal executive officers do not expect that our disclosure controls or internal controls will prevent all error and all fraud. Although our disclosure controls and procedures were designed to provide reasonable assurance of achieving their objectives and our principal executive officers have determined that our disclosure controls and procedures are effective at doing so, a control system, no matter how well conceived and operated, can provide only reasonable, not absolute assurance that the objectives of the system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented if there exists in an individual a desire to do so. There can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.

Remediation Plan to Address the Material Weaknesses in Internal Control over Financial Reporting

A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of our annual or interim financial statements will not be prevented or detected on a timely basis. Management identified the following three material weaknesses that have caused management to conclude that, as of June 30, 2022, our disclosure controls and procedures, and our internal control over financial reporting, were not effective at the reasonable assurance level:

1.	We do not have written documentation of our internal control policies and procedures. Written documentation of key internal controls over financial reporting is a requirement of Section 404 of the Sarbanes-Oxley Act as of the period ending June 30, 2023. Management evaluated the impact of our failure to have written documentation of our internal controls and procedures on our assessment of our disclosure controls and procedures and has concluded that the control deficiency that resulted represented a material weakness.
2.	We do not have sufficient segregation of duties within accounting functions, which is a basic internal control. Due to our size and nature, segregation of all conflicting duties may not always be possible and may not be economically feasible. However, to the extent possible, the initiation of transactions, the custody of assets and the recording of transactions should be performed by separate individuals. Management evaluated the impact of our failure to have segregation of duties on our assessment of our disclosure controls and procedures and has concluded that the control deficiency that resulted represented a material weakness.
3.	Effective controls over the control environment were not maintained. Specifically, a formally adopted written code of business conduct and ethics that governs our employees, officers, and directors was not in place. Additionally, management has not developed and effectively communicated to employees its accounting policies and procedures. This has resulted in inconsistent practices. Further, our Board of Directors does not currently have any independent members and no director qualifies as an audit committee financial expert as defined in Item 407(d)(5)(ii) of Regulation S-K. Since these entity level programs have a pervasive effect across the organization, management has determined that these circumstances constitute a material weakness.

To address these material weaknesses, management performed additional analyses and other procedures to ensure that the financial statements included herein fairly present, in all material respects, our financial position, results of operations and cash flows for the periods presented. Accordingly, we believe that the financial statements included in this report fairly present, in all material respects, our financial condition, results of operations and cash flows for the periods presented.

To remediate the material weakness in our documentation, evaluation and testing of internal controls we plan to engage a third-party firm to assist us in remedying this material weakness once resources become available.

We intend to remedy our material weakness with regard to insufficient segregation of duties by hiring additional employees in order to segregate duties in a manner that establishes effective internal controls once resources become available.

Changes in Internal Controls over Financial Reporting

There were no changes (including corrective actions with regard to material weakness) in our internal controls over financial reporting that occurred during the period covered by this report that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

PART II - OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

From time to time, we are subject to ordinary routine litigation incidental to our normal business operations. We are not currently a party to any litigation the outcome of which, if determined adversely to us, would individually or in the aggregate be reasonably expected to have a material adverse effect on our business, operating results, cash flows or financial condition.

ITEM 1A. RISK FACTORS

Risk factors describing the major risks to our business can be found under Item 1A, “Risk Factors”, in our Annual Report on Form 10-K for the year ended December 31, 2022. There has been no material change in our risk factors from those previously discussed in the Annual Report on Form 10-K.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

During the year ended December 31, 2022, the Company issued a series of 18% Promissory Notes (collectively, the “Notes”) in the aggregate principal amount of $275,600 to an accredited investor (the “Accredited Investor” and the “Holder”). The Notes mature on the earlier of (i) the closing of the Company’s next equity financing, or (ii) six months after their respective issuance dates. At the Holder’s sole election on the respective maturity dates of the Notes,

the Holder may convert the interest accrued on the Notes into shares of common stock of the Company at $0.05 per share. In May 2023, the Accredited Investor agreed to extend the respective maturity dates of any overdue Notes until after August 21, 2023.

The offers, sales, and issuances of the securities described above were deemed to be exempt from registration under the Securities Act in reliance on Section 4(a)(2) of the Securities Act of 1933, as amended and/or Rule 506 as promulgated under Regulation D as transactions by an issuer not involving a public offering. The recipients of securities in each of these transactions acquired the securities for investment only and not with a view to or for sale in connection with any distribution thereof and appropriate legends were affixed to the securities issued in these transactions. Each of the recipients of securities in these transactions was an accredited or sophisticated person and had adequate access, through employment, business or other relationships, to information about us.

The Company claims an exemption from the registration requirements of the Securities Act of 1933 (the “Securities Act”) for the issuances of the above securities pursuant to Section 4(a)(2) of the Securities Act and/or Rule 506 of Regulation D promulgated under the Securities Act. The investors in these securities are accredited investors as defined in Rule 501 of Regulation D promulgated under the Securities Act. As of the date hereof, the Company is obligated on the above notes issued to the investor. The above notes are a debt obligation arising other than in the ordinary course of business which constitute a direct financial obligation of the Company.

The foregoing information is a summary of each of the agreements involved in the transaction described above, is not complete, and is qualified in its entirety by reference to the full text of those agreements, each of which is attached an exhibit to this Quarterly Report on Form 10-Q. Readers should review those agreements for a complete understanding of the terms and conditions associated with this transaction.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4. MINE SAFETY DISCLOSURES

None.

ITEM 5. OTHER INFORMATION

None.

ITEM 6. EXHIBITS

The following exhibits are filed as part of, or incorporated by reference into, this Quarterly Report on Form 10-Q.

Exhibit No.		Exhibit Description

31.1*		Certification of Chief Executive Officer pursuant to Rule 13a-14(a) or Rule 15d-14(a) as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2*		Certification of Chief Financial Officer pursuant to Rule 13a-14(a) or Rule 15d-14(a) as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32*		Certification of Chief Executive Officer & Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

* Filed herewith

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	SENTIENT BRANDS HOLDINGS INC.

Date: August 21, 2023	By:	/s/ Dante Jones
		Dante Jones
		Interim Chief Executive Officer, Interim President and Director (Principal Executive Officer)

Date: August 21, 2023	By:	/s/ Dante Jones
		Dante Jones
		Interim Chief Financial Officer (Principal Financial and Accounting Officer)

Exhibit 31.1

Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

I, Dante Jones, certify that:

I have reviewed this Quarterly Report on Form 10-Q (the “report”) of Sentient Brands Holdings Inc.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15 (e) and 15d-15 (e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15 (f) and 15d-15 (f)) for the registrant and have:

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

All significant deficiencies and material weaknesses in the design or operation of internal controls over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 21, 2023	By:	/s/ Dante Jones
		Dante Jones
		Interim Chief Executive Officer, Interim President and Director (Principal Executive Officer)

Exhibit 31.2

Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

I, Dante Jones, certify that:

I have reviewed this Quarterly Report on Form 10-Q (the “report”) of Sentient Brands Holdings Inc.;

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 21, 2023	By:	/s/ Dante Jones
		Dante Jones
		Interim Chief Financial Officer (Principal Financial and Accounting Officer)

Exhibit 32

Certifications Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350

Certification of Chief Executive Officer and Chief Financial Officer Pursuant to 18 U.S.C. Section 1350

The undersigned, Dante Jones, in his capacities as Interim Chief Executive Officer and Interim Chief Financial Officer, respectively, of Sentient Brands Holdings Inc. (the “Registrant”) does hereby certify with respect to the Quarterly Report on Form 10-Q of the Registrant for the period ended June 30, 2023, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), that, to the best of his knowledge:

(1)

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2)

The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Registrant as of, and for, the periods presented in this Report.

Date: August 21, 2023	/s/ Dante Jones
	Dante Jones
	Interim Chief Executive Officer, Interim President and Director (Principal Executive Officer)

Date: August 21, 2023	/s/ Dante Jones
	Dante Jones
	Interim Chief Financial Officer (Principal Financial and Accounting Officer)

Cover - shares	6 Months Ended
Cover - shares	Jun. 30, 2023	Aug. 21, 2023
Cover [Abstract]
Document Type	10-Q
Amendment Flag	false
Document Quarterly Report	true
Document Transition Report	false
Document Period End Date	Jun. 30, 2023
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2023
Current Fiscal Year End Date	--12-31
Entity File Number	001-34861
Entity Registrant Name	SENTIENT BRANDS HOLDINGS INC.
Entity Central Index Key	0001358633
Entity Tax Identification Number	86-3765910
Entity Incorporation, State or Country Code	NV
Entity Address, Address Line One	590 Madison Avenue
Entity Address, Address Line Two	21st Floor
Entity Address, City or Town	New York
Entity Address, State or Province	NY
Entity Address, Postal Zip Code	10022
City Area Code	646
Local Phone Number	202-2897
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	false
Entity Shell Company	false
Entity Common Stock, Shares Outstanding		54,580,518

CONSOLIDATED BALANCE SHEETS (UNAUDITED) - USD ($)	Jun. 30, 2023	Dec. 31, 2022
CURRENT ASSETS
Cash	$ 50	$ 1,048
Inventory	213,477	238,016
TOTAL CURRENT ASSETS	213,527	239,064
FIXED ASSETS (net of Depreciation)	25,681	27,620
TOTAL ASSETS	239,208	266,684
CURRENT LIABILITIES
Accounts payable and accrued expenses	514,602	540,217
Notes payable	533,191	482,896
Convertible Notes Payable	859,047	886,547
TOTAL CURRENT LIABILITIES	1,906,840	1,909,660
TOTAL LIABILITIES	1,906,840	1,909,660
STOCKHOLDERS’ DEFICIENCY
Preferred Stock – Par Value of $0.001; 25,000,000 shares authorized; 1,000,000 shares issued and outstanding as of June 30, 2023 and December 31, 2022	1,000	1,000
Common Stock - Par Value of $0.001; 500,000,000 shares authorized; 54,580,518 and 52,420,387 shares issued and outstanding as of June 30, 2023 and December 31, 2022	54,581	52,421
Additional paid-in capital	1,497,989	1,359,249
Accumulated deficit	(3,221,202)	(3,055,646)
TOTAL STOCKHOLDERS’ DEFICIENCY	(1,667,632)	(1,642,976)
TOTAL LIABILITIES & STOCKHOLDERS’ DEFICIENCY	$ 239,208	$ 266,684

CONSOLIDATED BALANCE SHEETS (UNAUDITED) (Parenthetical) - $ / shares	Jun. 30, 2023	Dec. 31, 2022
Statement of Financial Position [Abstract]
Preferred Stock, Par Value	$ 0.001	$ 0.001
Preferred stock, shares authorized	25,000,000	25,000,000
Preferred stock, shares issued	1,000,000	1,000,000
Preferred stock, shares outstanding	1,000,000	1,000,000
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	500,000,000	500,000,000
Common stock, shares issued	54,580,518	52,420,387
Common stock, shares outstanding	54,580,518	52,420,387

CONDENSED STATEMENTS OF OPERATIONS (UNAUDITED) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022
Income Statement [Abstract]
Sales		$ 142	$ 150	$ 553
Cost of sales	3,600	4,214	7,830	4,323
Gross profit (loss)	(3,600)	(4,072)	(7,680)	(3,770)
Operating expenses:
Advertising and marketing	453	6,865	988	38,613
General and administrative	21,763	12,303	26,487	19,887
Legal and professional	22,000	215,399	47,900	311,039
Management fees		15,000		69,000
TOTAL OPERATING EXPENSES	44,216	249,567	75,375	438,539
LOSS FROM OPERATIONS	(47,816)	(253,639)	(83,055)	(442,309)
Other Income (Expenses)
Interest expense	(41,895)	(40,871)	(82,501)	(70,032)
NET LOSS	$ (89,711)	$ (294,510)	$ (165,556)	$ (512,341)

CONDENSED STATEMENTS OF OPERATIONS (UNAUDITED) (Parenthetical) - $ / shares	3 Months Ended		6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022
Income Statement [Abstract]
Earnings per share, basic	$ (0.002)	$ (0.006)	$ (0.003)	$ (0.010)
Earnings per share, diluted	$ (0.002)	$ (0.006)	$ (0.003)	$ (0.010)
Weighted average number of shares outstanding, basic	54,580,518	51,920,387	54,520,846	51,920,387
Weighted average number of shares outstanding, diluted	54,580,518	51,920,387	54,520,846	51,920,387

UNAUDITED CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY - USD ($)	Common Stock [Member]	Preferred Stock [Member]	Additional Paid-in Capital [Member]	Retained Earnings [Member]	Total
Beginning balance, value at Dec. 31, 2021	$ 51,921	$ 1,000	$ 1,333,567	$ (2,320,909)	$ (934,421)
Beginning balance, shares at Dec. 31, 2021	51,920,387	1,000,000
Net loss for the three months				(217,831)	(217,831)
Ending balance, value at Mar. 31, 2022	$ 51,921	$ 1,000	1,333,567	(2,538,740)	(1,152,252)
Ending balance, shares at Mar. 31, 2022	51,920,387	1,000,000
Net loss for the three months				(294,510)	(294,510)
Ending balance, value at Jun. 30, 2022	$ 51,921	$ 1,000	1,333,567	(2,833,250)	(1,446,762)
Ending balance, shares at Jun. 30, 2022	51,920,387	1,000,000
Beginning balance, value at Dec. 31, 2022	$ 52,421	$ 1,000	1,359,249	(3,055,646)	(1,642,976)
Beginning balance, shares at Dec. 31, 2022	52,420,387	1,000,000
Common stock issued in payment of past services	$ 1,660		125,340		127,000
Common stock issued in payment of past services, shares	1,660,131
Common stock issued for services	$ 500		13,400		13,900
Common stock issued for services, shares	500,000
Net loss for the three months				(75,845)	(75,845)
Ending balance, value at Mar. 31, 2023	$ 54,581	$ 1,000	1,497,989	(3,131,491)	(1,577,921)
Ending balance, shares at Mar. 31, 2023	54,580,518	1,000,000
Net loss for the three months				(89,711)	(89,711)
Ending balance, value at Jun. 30, 2023	$ 54,581	$ 1,000	$ 1,497,989	$ (3,221,202)	$ (1,667,632)
Ending balance, shares at Jun. 30, 2023	54,580,518	1,000,000

UNAUDITED CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($)	6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022
OPERATING ACTIVITIES:
Net loss	$ (165,556)	$ (512,342)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation Expenses	1,939	4,855
Common stock issued in payment of past services	127,000
Common stock issued for services	13,900
Changes in operating assets and liabilities:
Inventory	24,539	14,314
Accounts payable and accrued expenses	(25,615)	219,414
NET CASH USED IN OPERATING ACTIVITIES	(23,793)	(273,759)
INVESTMENT ACTIVITIES:
Purchase of office equipment
NET CASH USED IN INVESTMENT ACTIVITIES
FINANCING ACTIVITIES:
Proceeds (Payment) of loan payable
Proceeds from short term loan	22,795	177,784
Net proceeds from issuance of common stock
NET CASH PROVIDED BY FINANCING ACTIVITIES	22,795	177,784
INCREASE (DECREASE) IN CASH	(998)	(95,975)
CASH-BEGINNING OF PERIOD	1,048	96,198
CASH-END OF PERIOD	50	223
Supplemental disclosures of cash flow information:
Interest		$ 21,052
Taxes

ORGANIZATION AND NATURE OF OPERATIONS

6 Months Ended

Jun. 30, 2023

Accounting Policies [Abstract]

ORGANIZATION AND NATURE OF OPERATIONS

NOTE 1. ORGANIZATION AND NATURE OF OPERATIONS

Business description

Basis of Presentation

Going concern

SIGNIFICANT ACCOUNTING POLICIES

6 Months Ended

Jun. 30, 2023

Accounting Policies [Abstract]

SIGNIFICANT ACCOUNTING POLICIES

NOTE 2. SIGNIFICANT ACCOUNTING POLICIES

Uses of estimates in the preparation of financial statements

Reclassifications

Certain reclassifications have been made to the 2022 presentation to make them consistent with 2023.

Cash

The Company considers all short-term highly liquid investments with an original maturity date of purchase of three months or less to be cash equivalents.

Revenue Recognition

Net loss per common share – basic and diluted

Stock-based compensation

During the six months ended June 30, 2023, and 2022, there were no stock based awards issued or outstanding.

Fair value of financial instruments

ASC 820 describes three levels of inputs that may be used to measure fair value, as follows:

Level 1 input, which include quoted prices in active markets for identical assets or liabilities.

Income Taxes

Impairment of Long-Lived Assets

Recently Issued and Adopted Accounting Standards

INVENTORIES

6 Months Ended

Jun. 30, 2023

Inventory Disclosure [Abstract]

INVENTORIES

NOTE 3. INVENTORIES

CONVERTIBLE NOTES PAYABLE

6 Months Ended

Jun. 30, 2023

Debt Disclosure [Abstract]

CONVERTIBLE NOTES PAYABLE

NOTE 4. CONVERTIBLE NOTES PAYABLE

NOTES PAYABLE

6 Months Ended

Jun. 30, 2023

Debt Disclosure [Abstract]

NOTES PAYABLE

NOTE 5. NOTES PAYABLE

STOCKHOLDERS’ (DEFICIENCY)

6 Months Ended

Jun. 30, 2023

Equity [Abstract]

STOCKHOLDERS’ (DEFICIENCY)

.NOTE 6. STOCKHOLDERS’ (DEFICIENCY)

Preferred stock

Common stock

On January 5, 2023, the Company issued 888,889 restricted shares of its common stock in full settlement of an amount due of $68,000 to an independent contractor.

There were no other issuances of common stock during the six months ended June 30, 2023.

On August 30, 2022, the Company entered into a Consulting Agreement with a contractor to provide investor relation services in exchange for 100,000 shares of the Company’s common stock.

There were no other issuances of common stock during the year ended December 31, 2022.

COMMITMENTS AND CONTINGENCIES

6 Months Ended

Jun. 30, 2023

Commitments and Contingencies Disclosure [Abstract]

COMMITMENTS AND CONTINGENCIES

NOTE 7. COMMITMENTS AND CONTINGENCIES

SUBSEQUENT EVENTS

6 Months Ended

Jun. 30, 2023

Subsequent Events [Abstract]

SUBSEQUENT EVENTS

NOTE 8. SUBSEQUENT EVENTS

SIGNIFICANT ACCOUNTING POLICIES (Policies)	6 Months Ended
SIGNIFICANT ACCOUNTING POLICIES (Policies)	Jun. 30, 2023
Accounting Policies [Abstract]
Uses of estimates in the preparation of financial statements	*Uses of estimates in the preparation of financial statements* The preparation of financial statements in conformity with generally accepted accounting principles accepted in the United States of America (“GAAP”) requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of net revenue and expenses during each reporting period. Actual results could differ from those estimates.
Reclassifications	*Reclassifications* Certain reclassifications have been made to the 2022 presentation to make them consistent with 2023.
Cash	*Cash* The Company considers all short-term highly liquid investments with an original maturity date of purchase of three months or less to be cash equivalents.
Revenue Recognition	*Revenue Recognition* During the six months ended June 30, 2023 and 2022, our revenue recognition policy was in accordance with ASC 606, “Revenue from Contracts with Customers”, which requires the recognition of sales following five steps: (i) identify the contract(s) with a customer, (ii) identify the performance obligations in the contract, (iii) determine the transaction price, (iv) allocate the transaction price to the performance obligations in the contract, and (v) recognize revenue when (or as) the entity satisfies a performance obligation.
Net loss per common share – basic and diluted	*Net loss per common share – basic and diluted* Authoritative guidance on Earnings per Share requires dual presentation of basic and diluted earnings or loss per share (“EPS”) for all entities with complex capital structures and requires a reconciliation of the numerator and denominator of the basic EPS computation to the numerator and denominator of the diluted EPS computation. Basic EPS excludes dilution; diluted EPS reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock that then shared in the earnings of the entity. Basic loss per share is computed by dividing net loss applicable to common shareholders by the weighted average number of common shares outstanding during the period. Diluted loss per share reflects the potential dilution that could occur if dilutive securities and other contracts to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock that then shared in the earnings of the Company, unless the effect is to reduce a loss or increase earnings per share.
Stock-based compensation	*Stock-based compensation* In accordance with ASC No. 718, Compensation – Stock Compensation (“ASC 718”), the Company measures the compensation costs of share-based compensation arrangements based on the grant-date fair value and recognize the costs in the financial statements over the period during which employees are required to provide services. During the six months ended June 30, 2023, and 2022, there were no stock based awards issued or outstanding.
Fair value of financial instruments	*Fair value of financial instruments* We value our financial assets and liabilities on a recurring basis using the fair value hierarchy established in Accounting Standards Codification (“ASC”) 820, Fair Value Measurements and Disclosures. ASC 820 describes three levels of inputs that may be used to measure fair value, as follows: Level 1 input, which include quoted prices in active markets for identical assets or liabilities. Level 2 inputs, which include observable inputs other than Level 1 inputs, such as quoted prices for similar assets or liabilities; quoted prices for identical or similar assets or liabilities in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the asset or liability; and Level 3 inputs, which include unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the underlying asset or liability. Level 3 assets and liabilities include those whose fair value measurements are determined using pricing models, discounted cash flow methodologies or similar valuation techniques, as well as significant management judgment or estimation.
Income Taxes	*Income Taxes* Deferred taxes are provided on a liability method whereby deferred tax assets are recognized for deductible temporary differences and operating loss and tax credit carry forwards and deferred tax liabilities are recognized for taxable temporary differences. Temporary differences are the differences between the reported amounts of assets and liabilities and their tax bases. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. Deferred tax assets and liabilities are adjusted for the effects of changes in tax laws and rates on the date of enactment. The U.S. federal income tax rate is 21%.
Impairment of Long-Lived Assets	*Impairment of Long-Lived Assets* Long-lived assets and certain identifiable intangible assets to be held and used are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of such assets may not be recoverable. Determination of recoverability is based on an estimate of undiscounted future cash flows resulting from the use of the asset and its eventual disposition. Measurement of an impairment loss for long-lived assets and certain identifiable intangible assets that management expects to hold, and use is based on the fair value of the asset. Long-lived assets and certain identifiable intangible assets to be disposed of are reported at the lower of carrying amount or fair value less costs to sell.
Recently Issued and Adopted Accounting Standards	*Recently Issued and Adopted Accounting Standards* From time to time, new accounting pronouncements are issued by the Financial Accounting Standards Board or other standard setting bodies that may have an impact on the Company’s accounting and reporting. The Company believes that such recently issued accounting pronouncements and other authoritative guidance for which the effective date is in the future either will not have an impact on its accounting or reporting or that such impact will not be material to its financial position, results of operations, and cash flows when implemented.

ORGANIZATION AND NATURE OF OPERATIONS (Details Narrative) - USD ($)		6 Months Ended
	Dec. 09, 2020	Jun. 30, 2023	Jun. 30, 2022	Dec. 31, 2022	Mar. 03, 2021
Accounting Policies [Abstract]
Forward Stock Split	7 for 1
Common stock, shares authorized	500,000,000	500,000,000		500,000,000	500,000,000
Accumulated deficit		$ 3,221,202		$ 3,055,646
Net loss		165,556	$ 512,342
Net cash flow used in operating activities		$ 23,793	$ 273,759

SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($)	6 Months Ended
	Jun. 30, 2023	Jun. 30, 2022
Accounting Policies [Abstract]
Stock-based compensation	$ 0	$ 0
Effective federal income tax rate	21.00%

INVENTORIES (Details Narrative) - USD ($)	Jun. 30, 2023	Dec. 31, 2022
Inventory Disclosure [Abstract]
Inventories	$ 213,477	$ 238,016

CONVERTIBLE NOTES PAYABLE (Details Narrative) - USD ($)								1 Months Ended	3 Months Ended		6 Months Ended
CONVERTIBLE NOTES PAYABLE (Details Narrative) - USD ($)	Aug. 15, 2022	Nov. 29, 2021	Nov. 18, 2021	Apr. 27, 2021	Dec. 03, 2020	Dec. 02, 2020	Jan. 03, 2020	May 31, 2018	Jun. 30, 2023	Jun. 30, 2022	Jun. 30, 2023	Jun. 30, 2022	Mar. 31, 2023	Dec. 31, 2022	Dec. 16, 2021	Mar. 15, 2019
Debt Instrument [Line Items]
Convertible Notes Payable									$ 859,047		$ 859,047			$ 886,547
Legal fees									22,000	$ 215,399	47,900	$ 311,039
Accredited Investor [Member]
Debt Instrument [Line Items]
Interest rate					10.00%
Accrued interest									$ 12,917		$ 12,917			10,417
Principal amount					$ 50,000
Common stock purchase warrant					400,000
Warrant exercise price					$ 0.10
Conversion rate					120.00%
Convertible Notes Payable [Member] \| Pure Energy 714 L L C [Member]
Debt Instrument [Line Items]
Convertible notes payable received								$ 240,803
Convertible Notes Payable																$ 70,757
Interest rate	4.00%
Conversion price									$ 0.05		$ 0.05
Unsecured demand note							$ 170,046
Accrued interest									$ 12,029		$ 12,029			10,614
Promissory Note [Member] \| Accredited Investor [Member]
Debt Instrument [Line Items]
Convertible Notes Payable		$ 22,500
Interest rate						10.00%
Accrued interest									4,125		4,125			3,000
Principal amount						$ 50,000
Common stock purchase warrant						400,000
Warrant exercise price						$ 0.10
Equity financing						$ 1,000,000
Share price						$ 0.20
Repayment of debt		$ 27,500
Senior Secured Convertible Promissory Note [Member] \| Accredited Investor [Member] \| Securities Purchase Agreement [Member]
Debt Instrument [Line Items]
Interest rate				10.00%
Conversion price				$ 0.40
Accrued interest									60,526		60,526			44,736
Principal amount				$ 315,789									$ 315,789	315,789
Warrant exercise price				$ 0.60
Original Issue Discount				$ 15,789
Proceeds from financing				300,000
Monthly interest paid				$ 21,052
Maturity date				Aug. 21, 2023
Senior Secured Convertible Promissory Note 1 [Member] \| Accredited Investor [Member] \| Securities Purchase Agreement [Member]
Debt Instrument [Line Items]
Interest rate			10.00%
Accrued interest									$ 74,033		$ 74,033			$ 54,033
Principal amount			$ 400,000												$ 400,000
Common stock purchase warrant			666,667
Warrant exercise price			$ 0.45
Proceeds from financing			$ 395,000
Legal fees			$ 5,000

NOTES PAYABLE (Details Narrative) - USD ($)	Jan. 03, 2021	Jan. 17, 2020	Jan. 03, 2020	Jun. 30, 2023	Dec. 31, 2022	Mar. 16, 2021
Adriatic Advisors L L C [Member]
Debt Instrument [Line Items]
Accrued interest				$ 74,068	$ 41,411
Due to related party				$ 383,171	332,825
Conversion price				$ 0.05
Unsecured Demand Note [Member]
Debt Instrument [Line Items]
Principal amount			$ 170,046
Interest rate	12.00%		3.00%
Repayment of debt		$ 20,000
Principal outstanding		$ 150,046				$ 10,000
Accrued interest				$ 63,019	$ 54,017

STOCKHOLDERS’ (DEFICIENCY) (Details Narrative) - USD ($)					3 Months Ended
	Jan. 05, 2023	Aug. 30, 2022	Aug. 16, 2022	Mar. 03, 2021	Mar. 31, 2023	Jun. 30, 2023	Dec. 31, 2022	Dec. 09, 2020
Class of Stock [Line Items]
Preferred stock, share authorized						25,000,000	25,000,000
Preferred Stock, Par or Stated Value Per Share						$ 0.001	$ 0.001
Preferred stock, shares issued						1,000,000	1,000,000
Preferred stock, shares outstanding						1,000,000	1,000,000
Common stock, shares authorized				500,000,000		500,000,000	500,000,000	500,000,000
Common stock, per share						$ 0.001	$ 0.001
Common stock issued for services, value					$ 13,900
Forward stock split				7 for 1
Contractors [Member]
Class of Stock [Line Items]
Stock issued for settlement, shares	888,889
Stock issued for settlement, value	$ 68,000
Settlement And Release Agreement [Member]
Class of Stock [Line Items]
Debt Amount			$ 23,182
Issuance of shares for consideration, shares			400,000
Consulting Agreement [Member]
Class of Stock [Line Items]
Number of shares issued for services		100,000
Mr Furlan [Member] \| Employment Agreement [Member]
Class of Stock [Line Items]
Stock issued for settlement, shares	771,242
Stock issued for settlement, value	$ 59,000
Dante Jones [Member]
Class of Stock [Line Items]
Number of shares issued, shares	500,000
Common stock issued for services, value					$ 13,900
Series B Preferred Stock [Member]
Class of Stock [Line Items]
Preferred Stock, Par or Stated Value Per Share						$ 0.001	$ 0.001

COMMITMENTS AND CONTINGENCIES (Details Narrative) - USD ($)	Jan. 05, 2023	Jan. 08, 2020	Dec. 26, 2019
Furlan Agreement [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Base salary			$ 60,000
Number of restricted stock issued			718,403
Remaining due amount	771,242
Remaining due amount	$ 59,000
Mansour Agreement [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Base salary		$ 60,000
Number of restricted stock issued		718,403
Unpaid fees		$ 85,000
Common stock vested		628,598