BOCA RATON, Fla., Oct. 31, 2011 /PRNewswire/ -- PhoneGuard, Inc., a
subsidiary of Options Media Group Holdings, Inc. (Pinksheets: OPMG)
(OTCQB: OPMG) and leading provider of mobile applications software,
and Cellairis Franchise Inc., which markets cellular accessories
via its vast network of sales and carrier distribution channels,
announced a partnership today to cross distribute products in an
effort to promote safe driving and empower consumers to take
responsibility for themselves, their families and their businesses.
Together, PhoneGuard and Cellairis will launch a new smart
phone product application suite that helps prevent distracted
driving while offering unparalleled levels of safety, security and
connectivity. A portion of sales will be donated to the
Remember Alex Brown Foundation, organized by the family of teenager
Alex Brown who tragically lost her
life because of texting and driving.
The new product suite features Text Block, which uses
global positioning satellite (GPS) tracking to disable keyboard
functionality once a vehicle reaches 10 miles per hour, a Panic
Button that automatically dials a preselected number and
delivers to the administrator an exact GPS location of the user, as
well as a host of other personal safety and security features.
"The relationship between PhoneGuard and Cellairis is about much
more than making great products available to teens, parents and
enterprise customers. It's also about empowering people to make
responsible choices about driving and personal security and, of
course, to support charitable organizations, such as the Remember
Alex Brown Foundation," said Keith St.
Clair, Chairman of PhoneGuard. "The recently introduced
PhoneGuard application suite helps consumers combat distracted
driving, providing many useful safety features."
Also included in the PhoneGuard product suite are:
GeoFencing, which allows the phone's administrator to select
geographic boundaries and receive a text message if the phone
strays outside of the boundaries; Speed Control, which
enables the phone's administrator to receive text message alerts
showing the location and speed of the user's mobile phone;
Permission Request that allows users to request permission
from the administrator to have functionality of the mobile phone;
Admin Override, which enables the administrator to type in a
set password to override PhoneGuard's system settings; Custom
Timeout function, permitting the administrator to set timeout
periods on the phone and customize Timeout messages; Custom
Auto-Reply, which allows an administrator to set up
customized responses that will automatically be sent to those who
send text messages to the user while the phone is in motion,
Real Time Tracking/Locator, which uses GPS to locate
a missing phone in real time and retrieve data and also provides
connectivity, allowing users to connect with each other based on
their GPS locations; and Family View, which provides the
ability to view the location of all family and friends on a map
with individual icons.
"Partnering with PhoneGuard is an excellent fit for our
corporation and our franchisees, as the world of applications
continues to expand rapidly," commented Taki Skouras, Chief Executive Officer of
Cellairis. "This joint distribution arrangement allows for
increased exposure for our products, as well as for our franchisees
to market a smart phone application that can positively impact the
safety, security and productivity of our customers."
"This is an exciting agreement for PhoneGuard for many reasons,"
Mr. St. Clair continued. "Our target market demographics are very
similar, and the Cellairis distribution channel is growing very
rapidly. Additionally, Cellairis's franchisees and sales personnel
are very knowledgeable in the latest trends and are well known for
their consultative sales practices, making them a perfect fit for
our new product suite. We welcome Cellairis to the PhoneGuard
family."
Under the terms of the agreement, the two companies will offer a
specialized version of the PhoneGuard product suite targeted at
teens for $4.99 for one year of usage
and new version for families at $19.99, which will also include a free
three-month membership to the Justin Bieber fan club. A
portion of each sale will be donated to the Remember Alex Brown
Foundation. Cellairis will offer this new product via its website
and in many of its conveniently located, cutting-edge store
locations throughout North
America. Cellairis's cellular accessory products will be
offered via all of PhoneGuard's distribution channels, including
its website.
"The opportunity to provide consumers with a tool that will
safeguard their children and family and friends from distracted
driving is invaluable," said Joe
Ciardullo, CMO of Cellairis. "We want to help protect
what is important to families."
For more information regarding PhoneGuard's application suite,
as well as Justin Bieber's joint campaign, visit
www.PhoneGuard.com, www.facebook.com/PhoneGuard or on Twitter at
@Phone Guard.
About PhoneGuard, Inc.
PhoneGuard, Inc., a subsidiary of Options Media Group Holdings,
Inc., is a leading provider of mobile applications software. The
Company's flagship product, personal security and anti-texting
while driving software application suite, is a next-generation
software suite with the most robust set of features and functions
available today. The software product, which is easily downloadable
to mobile phones, allows for GPS tracking of the mobile device in
order to calculate the rate of speed of travel. Above certain
predetermined speeds, the software will lock the keyboard and
prevent the user from emailing, surfing the web or texting. While
PhoneGuard's Software is designed to prevent texting while driving,
it also offers parents and employers the ability to monitor the
driving habits of mobile phone users in order to prevent speeding.
www.PhoneGuard.com.
About Cellairis Franchise Inc.
Cellairis Franchise Inc., based in Atlanta Georgia, operates a vast network of
sales and carrier distribution channels, which strongly positions
it to provide consultative support regarding consumer cellular
accessory needs. Ranked Number Nine on Franchise Times 2009
"Fast 55," Cellairis was most recently featured this past fall in
the American Express Business Plum Card promotional campaign. The
company is well-positioned for continued growth and expansion
within the United States and
abroad. With plans to open its 1000th store location by year-end,
Cellairis has the knowledge and market experienced support
associates available to deliver consistent high-end cellular
accessory products and technical service solutions. More
information on Cellairis is at www.cellairis.com.
Cautionary Language Regarding Forward Looking
Statements
This press release and the shareholder letter contain
forward-looking statements including opportunities from the
upcoming launch of the paid application, monetizing the product,
launching the premium billing product and the anticipated benefits
from the premium billing product. Forward-looking statements can be
identified by words such as "anticipates," "intends," "plans,"
"seeks," "believes," "estimates," "expects" and similar references
to future periods. Forward-looking statements are based on our
current expectations and assumptions regarding our business, the
economy and other future conditions. Because forward-looking
statements relate to the future, they are subject to inherent
uncertainties, risks and changes in circumstances that are
difficult to predict. Our actual results may differ materially from
those contemplated by the forward-looking statements. We caution
you therefore against relying on any of these forward-looking
statements. They are neither statements of historical fact nor
guarantees or assurances of future performance. Important factors
that could cause actual results to differ materially from those in
the forward-looking statements include unanticipated changes to the
working relationship between Justin Bieber and PhoneGuard, the
willingness and/or the ability of downloaders to pay for the paid
application and unanticipated problems with the launch of the paid
application and the premium billing product.
Further information on Options Media's risk factors is contained
in its filings with the Securities and Exchange Commission
including its Form 10-K for the year ended December 31, 2010. Any forward-looking statement
made by Options Media in this press release and the shareholder
letter speaks only as of the date on which it is made. Factors or
events that could cause actual results to differ may emerge from
time to time, and it is not possible to predict all of them. The
Company undertakes no obligation to publicly update any
forward-looking statement, whether as a result of new information,
future developments or otherwise, except as may be required by
law.
SOURCE Options Media Group Holdings, Inc.
