NetDragon's AR Navigation Helps Fuzhou Airport's Digital Upgrade
2019年6月18日 - 7:28PM
JCN Newswire
NetDragon Websoft Holdings Limited ("NetDragon" or "the
Company", Hong Kong Stock Code: 777), a global leader in building
internet communities, is pleased to announce that the Company,
together with Fuzhou Airport, which is also known as "The Hub
Airport of Gateway of the Maritime Silk Road", launched the
jointly-developed AR Navigation Project. As the first airport AR
navigation app in mainland China, this app has been integrated with
NetDragon's capabilities and advantages in AR, smart location
intelligence and big data technology. Mr. Zheng Hui, Executive
Director of NetDragon, Mr. Chen Xiang, Senior Vice President of
NetDragon, Mr. Kenny Chien, Vice President of Cherrypicks, a
subsidiary of NetDragon, Mr. Liu Yuhai, General Manager and Mr.
Chen Zhonghui, Deputy General Manager of Fuzhou International
Airport Co., Ltd. attended the launching ceremony.
The AR navigation app, developed by NetDragon for Fuzhou Airport,
comprises features including intelligent management, personalized
services, gamification experience and close-range marketing. The
app's smart location intelligence enables precise indoor
positioning. Via AR technology, the app navigates passengers with
indoor airport navigation service in the form of 3D real-image map,
which is intuitive and convenient. Finally, with big data
technology, Fuzhou Airport conducts passengers' behavior analysis
in order to improve the airport's operation efficiency.
As introduced by Chen Xiang, Senior Vice President of NetDragon,
the AR navigation app is based on NetDragon's advanced AR
technology and Cherrypicks' Starbeacon. The app does not only
provide location navigation service, but also entertainment
functions such as AR camera, and in future, it will also provide
personalized push functions, such as instant AR translation, AR
social interaction, AR gaming and close-range marketing, which will
bring greater convenience and enjoyment to travelers.
Starbeacon is infrastructure relying on Cherrypicks' proprietary
iBeacon technology. iBeacon is a location navigation solution
widely adopted in international airports, traffic systems, retail
stores, corporates and event venues around the world. By utilizing
Starbeacon's cloud-based back-end system, operators of nearby
venues can manage and update their shop catalogs at ease, and send
targeted, tactical push messages to tourists, in order to attract
traffic and encourage consumption. Meanwhile, shop operators can
also employ big data analytics to analyze tourists' consumption
patterns in order to improve their marketing strategies, such as
making limited-time offers and setting check-in functions at
landmarks. On the other hand, Cherrypicks has invented the leading
instant AR translation function for airport signages by deploying
its advanced image recognition and AR engines such that travelers
can translate airport signages into their designated language
through photos or videos taken by AR cameras.
This is not Starbeacon's first ever airport deployment case. Back
in 2016, Starbeacon's smart location intelligence infrastructure
stood out among many international bidders and has been adopted by
Hong Kong International Airport to provide indoor navigation
services to over 60 million travelers per year. Supported by
innovative and commercially valuable technologies, Hong Kong
International Airport is the first airport in the world to apply
Starbeacon's solution to provide a world-class user experience.
In 2018, Fuzhou Airport recorded 14.39 million passenger
throughputs. Mr. Liu Yuhai, General Manager of Fuzhou International
Airport Co., Ltd. commented that the airport carried out
multi-dimensional exploration in eight aspects, including
technology application, functional planning, environmental design,
services and products, commercial development, theme display,
environmental protection and safety culture. Smart airport
construction projects, including AR navigation, paperless customs
clearance, self-service baggage check and facial recognition
security checks have been rolled out one after another to enhance
the overall passenger service experience.
Mr. Zheng Hui, Executive Director of NetDragon, said that the
Company is much honored to participate in the intelligent
construction of Fuzhou Airport. Both parties are committed to
making this project a model showcase of applied digital technology
at airports. NetDragon's AR technology can also be applied in other
large-scale indoor venues and is highly scalable with great market
potential in China and around the world. NetDragon also hopes that
the project will be replicated in airports across different cities
in future.
About NetDragon Websoft Holdings Limited
NetDragon Websoft Holdings Limited (HKSE: 0777) is a global leader
in building internet communities with a long track record of
developing and scaling multiple internet and mobile platforms that
impact hundreds of millions of users. These include China's number
one online gaming portal, 17173.com, and China's most influential
smartphone app store platform, 91 Wireless, which was sold to Baidu
for US$1.9 billion in 2013 as the largest Internet M&A
transaction in China.
Established in 1999, NetDragon is one of the most reputable and
well-known online game developers in China with a history of
successful game titles including Eudemons Online, Heroes Evolved
and Conquer Online. In recent years, NetDragon has also started to
scale its online education business on the back of management's
vision to create the largest global online learning community, and
to bring the "classroom of the future" to every school around the
world.
For more information, please visit www.netdragon.com.
For investor enquiries, please contact:
NetDragon Websoft Holdings Limited
Ms. Maggie Zhou
Senior Director of Investor Relations
Tel.: +852 2850 7266 / +86 591 8754 3120
Email: maggie@nd.com.cn
Website: www.nd.com.cn/ir
Source: NetDragon Websoft Holdings Limited
Copyright 2019 JCN Newswire . All rights reserved.
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