Equity Financial Holdings Inc. Announces Launch of Mortgage and Deposit Business

Equity Financial Holdings Inc. (TSX:EQI) ("EQI" or "the Corporation"), a
Canadian financial services company serving the corporate and institutional
market, is pleased to announce that the Superintendant of Financial Institutions
has amended the Order to Commence and Carry on Business of the Corporation's
wholly-owned subsidiary, Equity Financial Trust Company ("EFT") to permit EFT to
take deposits. EFT has concurrently become a member of the Canada Deposit
Insurance Corporation. This change in regulatory status is effective
immediately.


This fulfills the plans first announced by the Corporation in January 2010 for
EFT to seek regulatory approval to become a deposit-taking institution ("DTI")
in order to enter the growing field of residential mortgage lending. Since that
time, EFT has taken steps to leverage its existing infrastructure, hired key
personnel to support the mortgage and deposit operations, developed and tested
new processes and systems and enhanced its risk management, compliance and
control structures. With the receipt of DTI status, EFT will immediately begin
accepting applications for alternative residential mortgages, a segment which
the Corporation believes is currently underserved by existing lenders, but which
is estimated to comprise between 5 and 10% of the total Canadian mortgage
market. EFT will be accepting mortgage applications and deposits through select
mortgage brokers and securities dealers, respectively.


EQI President & CEO Paul G. Smith said, "EQI's strategic plan calls for growth
through diversification into financial services that are adjacent and
complementary to the Corporation's existing operations. This plan has just
achieved a significant step forward. By leveraging EFT's regulatory status,
trust charter, financial, and technology infrastructure, the Corporation
believes that EFT's newly-acquired DTI status has the potential to create
significant shareholder value."


Nick Kyprianou, CEO of EFT said, "The achievement of DTI status is a significant
milestone. We have worked very hard over the past year to put the infrastructure
in place to provide a solid foundation for our new business. EFT is confident
that it will be able to launch and operate a successful and profitable mortgage
and deposit operation."


About Equity Financial Holdings Inc.

Through its wholly owned subsidiaries, EQI provides transfer agent, corporate
trust, corporate secretarial and foreign exchange services to corporations in
North American capital markets. The Corporation's Consolidated Financial
Statements and Management's Discussion and Analysis for the year ended December
31, 2010 can be found in the Corporation's filings on SEDAR at www.sedar.com and
on the Corporation's website at www.equityfinancialholdings.com.


This press release and other disclosure documents of the Corporation contain
"forward-looking information" within the meaning of applicable Canadian
securities legislation, which is also referred to as "forward-looking
statements", which may not be based on historical fact. Wherever possible, words
such as "will", "plans," "expects," "estimates," "anticipates," "believes,"
"intends," "may," and similar expressions or statements that certain actions,
events or results "may," "could," "would," "might" or "will" be taken, occur or
be achieved, have been used to identify forward-looking information. These
forward-looking statements include, without limitation, the Corporation's EBITDA
and earnings expectations for EFT's mortgage and deposit business, fee income,
expense levels, general economic, political and market factors in North America
and internationally, interest and foreign exchange rates, global equity and
capital markets, business competition, technological change, changes in
government regulations, unexpected judicial or regulatory proceedings,
catastrophic events, and the Corporation's ability to complete strategic
transactions and integrate acquisitions and other factors. Such statements
reflect the Corporation's current views with respect to future events and are
subject to a number of risks and uncertainties. Actual results may differ
materially from results contemplated by the forward-looking statements.
Prospective investors and others should not place undue reliance on such
forward-looking statements, as they reflect the Corporation's current views with
respect to future events and are subject to risks and uncertainties and are
necessarily based upon a number of estimates and assumptions that, while
considered reasonable by the Corporation, are inherently subject to significant
business, economic, regulatory, competitive, political and social uncertainties
and contingencies.


Many factors could cause the Corporation's actual results, performance or
achievements to be materially different from any future results, performance, or
achievements that may be expressed or implied by such forward-looking
statements, including among others a significant downturn in capital markets or
the economy as a whole, errors or omissions by the Corporation in providing
services to its customers, significant changes in interest rates, foreign
currency exchange rates or the cost of complying with applicable regulatory
requirements, inability to raise funds through public or private financing to
execute its business plan, the failure of borrowers or counterparties to honour
their financial or contractual obligations to EFT, failure by EFT to adequately
monitor and/or adjust its mortgage portfolio management practices for changing
circumstances, failure by the Corporation to attract and to retain the necessary
employees to meet its needs, failure by EFT to secure sufficient deposits from
investment advisors or deposit brokers or a sufficient level of mortgage
origination from its mortgage broker network, a failure of the computer systems
of the Corporation or one or more of its service providers or the risks detailed
from time-to-time in the Corporation's quarterly filings, annual information
forms, annual reports and annual filings with securities regulators.
Forward-looking information will be updated as required pursuant to the
requirements of applicable securities laws.
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