Growing demand for women's sport expertise and
content prompting the new appointment
TORONTO, May 29, 2019 /CNW/ - GiveMeSport (GMS), a
division of Bragg Gaming (TSXV:BRAG, OTC:BRGGF), announced the
appointment of Benny Bonsu as their
new Head of Women's Sport. Bonsu will be tasked with building
GiveMeSport Women, a global editorial brand dedicated to coverage
of women's sport.
An award-winning sport broadcaster and journalist, Bonsu has
held prior roles at the London
2012 Olympics, the National Basketball Association (NBA), BBC World
Service, Sky Sports, MTG Africa, BT Sport and Matchroom Sport.
Bonsu also previously co-hosted the premier league show "Guinness
Raise Your Game", and produced some of the biggest television shows
across Africa including "The One
Show," "This Morning," "Boys Boys," "Sports Xtra," "Football 360,"
"A Day In The Life," and ViaSat 1 News." As a writer for True
Africa magazine, Bonsu focused on profiling African athletes in the
Premier League, NBA and NFL.
Bonsu is an advocate for professional and youth development in
sport, and founded the Girls in Sports Foundation, an organization
dedicated to providing opportunities for women and girls to access
sport. She is also on the board of directors for Basketball England
– the governing body of basketball in the UK, and was recently
announced as a committee member of the Sport Journalists
Association.
In her new role as Head of Women's Sport at GiveMeSport, Bonsu
will lead the development and creation of women's sport coverage
for the global sport media publisher. GMS provides global
sports news, including exclusive player and manager interviews,
breaking news and stats, and photos and videos of trending sports
topics. The new content will be fully integrated into the main
site, alongside new, standalone social channels.
"We're delighted to have Benny on board," said Rick Waterlow, Managing Director of GiveMeSport.
"Our fans world-wide are passionate about a range of women's
sports, and under Benny's leadership, GMS is not only significantly
expanding our content, but is becoming the global home for all
women's sport content, including original editorial, video, social
content, podcasts and episodic series.
"We're in the midst of a complete restructure of GMS," continued
Waterlow. "Over the past months, we've focused on enhancing and
broadening our content, resulting in significant increases in our
key metrics; including a 23 per cent increase in Facebook uniques
year to date and 124 per cent jump in video. Adding the Women's
Sport focus, and a leader of Benny's caliber, is another critical
step in realizing our vision of becoming the global leader in sport
news."
"Forty per cent of all athletes are women, yet only seven per
cent of sports coverage is dedicated to them," noted Bonsu. "We're
going to change that. GMS Women is a platform where we
champion female athletes and inspire women and girls who want to be
like their heroes through content that is original, honest and
unapologetically bold. Aspiring female athletes need to see
that."
About GiveMeSport
GiveMeSport (GMS) is a sport media outlet providing exclusive
player and manager interviews, and providing fans with up-to-date
features, match previews and match reviews. We share breaking
domestic and European sports news, results, fixtures and stats, as
well as photos and videos on trending sports topics. As the number
one Facebook Sport Publisher, GMS reaches over 30M unique visitors monthly, including
26M Facebook fans, more than ESPN
(19.2M) or SkySports (11.64M).
About Bragg Gaming
Bragg Gaming Group (TSXV:BRAG, OTC:BRGGF) is a next
generation gaming group with cutting-edge technology, leading
brands and world-class management expertise, developing into a
global gaming force. Formed by a team of gaming industry experts,
Bragg's portfolio includes ORYX Gaming, an innovative B2B gaming
technology platform and casino content aggregator, and GiveMeSport,
a top sports media outlet and with over 26M fans, the number one Facebook Sport
Publisher. Through these brands, Bragg is focused on becoming
a leader within the evolving global gaming industry. Learn more at
https://www.bragg.games.
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SOURCE Bragg Gaming Group