BAUER HOCKEY IS ONCE AGAIN TOP BRAND AT FINALS
2012年6月6日 - 9:00PM
ビジネスワイヤ(英語)
Bauer Hockey was once again the brand of choice by the game’s
best players this season and as Los Angeles and New Jersey battle
it out for this year’s title, BAUER is once again the dominant
choice in the Finals.
In the five major player equipment categories of sticks, skates,
gloves, helmets and pants, Bauer Hockey is the overwhelming brand
of choice. In total, 35 of the 37 skaters that have played in the
Finals use at least one piece of Bauer equipment, including all 19
of the Kings who have suited up for at least one game.
An impressive 86 percent of all skaters (32 of 37) in the Finals
wear BAUER skates, while the next closest brand has just three
players in its skates (8%). BAUER is also once again the top stick
used in the Finals as nearly half (46%) of all players use BAUER.
BAUER is also the top helmet (51%), glove (46%) and pant (57%) used
in the Finals.
“For the past several years, we have been the dominant brand
choice during the regular season and even more so when it’s all on
the line during the postseason,” said Kevin Davis, President and
CEO of Bauer Performance Sports, the parent company of Bauer
Hockey. “The fact that so many of the game’s best players choose
BAUER during the most important time of the year is a testament to
our never-ending commitment to innovation and developing the
highest-performing products in the marketplace. This time of year
is always exciting and it’s even more exciting for us as a company
to see us once again chosen as the top brand in hockey.”
Top Brands in the Finals - By Equipment Category
SKATES
STICKS
HELMETS GLOVES
PANTS
1. BAUER – 86%
1. BAUER – 46%
1. BAUER – 51% 1. BAUER – 46% 1. BAUER – 57%
2. Reebok – 8% 2. Easton – 32% 2. CCM – 16% 2. Warrior – 16% 2.
Reebok – 13% 3. CCM – 3% 3. Warrior – 16% 3. Reebok – 16% 3. Easton
– 16% 3. CCM – 11% 4. Easton – 3 % 4. Reebok – 6% 4. Easton – 9% 4.
Reebok – 8% 4. Warrior – 11% 5. Cascade – 5% 5. CCM – 8% 5. Easton
– 8% 6. Warrior – 3% 6. Eagle – 3% 7. TPS – 3%
About Bauer Hockey
Bauer Hockey is the world's most recognized designer, marketer
and manufacturer of hockey equipment. Founded in Kitchener, Ontario
in 1927, Bauer developed the first skate with a blade attached to a
boot, forever changing the game of hockey. Since then, Bauer has
continued to develop the most sought after products in the
industry, including the widely successful Supreme ® and Vapor ®
lines of products. Bauer Hockey, Maverik Lacrosse and Mission
Roller Hockey are brands under Bauer Performance Sports, a
publically traded company on the Toronto Stock Exchange (BAU). For
more information, visit www.bauer.com and
www.bauerperformancesports.com
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