Valens will manufacture and distribute CBD oil
for Fire & Flower's wellness focused CBD private label brand,
Revity CBD™
KELOWNA, BC, Sept. 9, 2021 /PRNewswire/ - The Valens Company
Inc. (TSX: VLNS) (OTCQX: VLNCF) (the "Company" or "The Valens
Company"), a leading manufacturer of cannabis products, today
announced a white label partnership with Fire & Flower Holdings
Corp. ("Fire & Flower") (TSX: FAF) (OTCQX: FFLWF), a leading,
technology-powered, cannabis retailer with over 90 corporate-owned
stores in Alberta, British Columbia, Manitoba, Ontario, Saskatchewan, and Yukon Territory. Under the terms of the
agreement, Valens will manufacture Fire & Flower's Revity CBD
oil for distribution in Ontario,
Manitoba, and Saskatchewan with the potential to expand into
additional provincial and territorial markets where permitted and
agreed.
Tyler Robson, Chief Executive
Officer, Co-Founder and Chair of The Valens Company, said, "Fire
& Flower is one of the leading cannabis retailers in
Canada with a wide reach in this
rapidly growing market. We admire their focus on consumer education
and best-in-class retailing and are proud to partner with them for
the first time to get high-quality wellness-focused products in the
hands of Canadian consumers. This strategic relationship allows us
to strengthen and expand our wellness-focused manufacturing
portfolio and provides the opportunity to further our partnership
with one of the largest cannabis retailers in the country."
Revity CBD oil will be formulated with Valens' proprietary
processing methods to remove impurities and bring distinct
cannabinoids to the forefront of the consumer experience. Each
product includes an integrated dispenser to ensure consistency with
each use. The product focus of the Revity CBD line has been derived
from key consumer insights in product formulation, target consumer
segments, price and format in the Hifyre™ Digital Retail and
Analytics Platform.
Trevor Fencott, Chief Executive
Officer and President of Fire & Flower, added, "We are proud to
introduce our Revity CBD Oil in partnership with Valens and are
confident that they will meet the experience and quality
expectations of Canadian consumers. Valens' proven manufacturing
excellence and experience producing high-quality wellness products
made them a clear choice to help us continue to supply the evolving
CBD market in Canada."
At Valens, it's Personal.
About The Valens Company
The Valens Company is a leading manufacturer of cannabis
products with a mission to bring the benefits of cannabis to the
world. The Company provides proprietary cannabis processing
services, in addition to best-in-class product development,
manufacturing, and commercialization of cannabis consumer packaged
goods. The Valens Company's high-quality products are formulated
for the medical, health and wellness, and recreational consumer
segments, and are offered across all cannabis product categories
with a focus on quality and innovation. The Company also
manufactures, distributes, and sells a wide range of CBD products
in the United States through its
subsidiary Green Roads, and distributes medicinal cannabis products
to Australia through its
subsidiary Valens Australia. In partnership with brand houses,
consumer packaged goods companies and licensed cannabis producers
around the globe, the Company continues to grow its diverse product
portfolio in alignment with evolving cannabis consumer preferences
in key markets. Through Valens Labs,
the Company is setting the standard in cannabis testing and
research and development with Canada's only ISO17025 accredited analytical
services lab, named The Centre of Excellence in Plant-Based Science
by partner and scientific world leader Thermo Fisher Scientific.
Discover more on The Valens Company at
http://www.thevalenscompany.com.
Notice regarding Forward Looking Statements
All information included in this press release, including any
information as to the future financial or operating performance and
other statements of The Valens Company that express management's
expectations or estimates of future performance, other than
statements of historical fact, constitute forward-looking
information or forward-looking statements within the meaning of
applicable securities laws and are based on expectations, estimates
and projections as of the date hereof. Forward-looking statements
are included for the purpose of providing information about
management's current expectations and plans relating to the future.
Wherever possible, words such as "plans", "expects", "scheduled",
"trends", "forecasts", "future", "indications", "potential",
"estimates", "predicts", "anticipate", "to establish", "believe",
"intend", "ability to", or statements that certain actions, events
or results "may", "should", "could", "would", "might", "will", or
are "likely" to be taken, occur or be achieved, or the negative of
these words or other variations thereof, have been used to identify
such forward-looking information. Specific forward-looking
statements include, without limitation, all disclosure regarding
future results of operations, future outcomes of transactions,
economic conditions, and anticipated courses of action. Investors
and other parties are advised that there is not necessarily any
correlation between the number of SKUs manufactured and shipped and
revenue and profit, and undue reliance should not be placed on such
information.
The risks and uncertainties that may affect forward-looking
statements include, among others, Canadian regulatory risk,
Australian regulatory risk, U.S. regulatory risk, U.S. border
crossing and travel bans, the uncertainties, effects of and
responses to the COVID-19 pandemic, reliance on licenses, expansion
of facilities, competition, dependence on supply of cannabis and
reliance on other key inputs, dependence on senior management and
key personnel, general business risk and liability, regulation of
the cannabis industry, change in laws, regulations and guidelines,
compliance with laws, limited operating history, vulnerability to
rising energy costs, unfavourable publicity or consumer perception,
product liability, risks related to intellectual property, product
recalls, difficulties with forecasts, management of growth and
litigation, many of which are beyond the control of The Valens
Company. For a more comprehensive discussion of the risks faced by
The Valens Company, and which may cause the actual financial
results, performance or achievements of The Valens Company to be
materially different from estimated future results, performance or
achievements expressed or implied by forward-looking information or
forward-looking statements, please refer to The Valens Company's
latest Annual Information Form filed with Canadian securities
regulatory authorities at www.sedar.com or on The Valens Company's
website at www.thevalenscompany.com. The risks described in such
Annual Information Form are hereby incorporated by reference
herein. Although the forward-looking statements contained herein
reflect management's current beliefs and reasonable assumptions
based upon information available to management as of the date
hereof, The Valens Company cannot be certain that actual results
will be consistent with such forward-looking information. The
Valens Company cautions you not to place undue reliance upon any
such forward-looking statements. The Valens Company disclaims any
intention or obligation to update or revise any forward-looking
statements whether as a result of new information, future events or
otherwise, except as required by applicable law. Nothing herein
should be construed as either an offer to sell or a solicitation to
buy or sell securities of The Valens Company.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/the-valens-company-enters-white-label-partnership-with-fire--flower-leading-canadian-cannabis-retailer-301372313.html
SOURCE The Valens Company Inc.