VANCOUVER, BC, June 24, 2021 /CNW/ - Ballard Power Systems
(NASDAQ: BLDP) (TSX: BLDP) today announced a rebranding to reflect
the next phase of the company's journey as a global provider of
zero-emission fuel cell technology. The hydrogen and fuel cell
industry has reached an important inflection point with scaled
commercialization expected over the next decade. With a leading
position in the fuel cell industry, Ballard is forecasting
significant growth and development through 2030.
![Ballard Power Systems Inc. Logo (CNW Group/Ballard Power Systems Inc.) Ballard Power Systems Inc. Logo (CNW Group/Ballard Power Systems Inc.)](https://mma.prnewswire.com/media/1551213/Ballard_Power_Systems_Inc__Ballard_Announces_Rebranding_as_Indus.jpg)
"Since the company's founding in 1979, Ballard has been
dedicated to zero-emission energy," said Randy MacEwen, President and Chief Executive
Officer. "And, now the global transition to clean energy is clearly
underway. With over 30 countries having announced hydrogen
strategies, there is a strong commitment globally that hydrogen
will play a critical role in the decarbonization of energy,
mobility and industry. We are particularly excited with the
expected volume adoption of hydrogen fuel cells to decarbonize
hard-to-abate mobility sectors, including bus, truck, train and
marine applications. As we enter a new era with a growing
opportunity set and investment, it is timely for a brand
refresh."
The rebranding includes a redesign of the company's logo,
tagline, website and communication tools. Ballard's new logo is
familiar but refreshed. The sense of forward motion reflects our
ability to advance and innovate while holding to the values that
brought us to where we are today. The new tagline, Here for
lifeTM has multiple dimensions. To society and all
our stakeholders, Here for lifeTM reflects our
vision to deliver fuel cell power for a sustainable planet. It
connotes our purpose to decarbonize mobility to mitigate the
existential threat of climate change and pass on to the next
generation a more livable planet. To customers, Here for
lifeTM also means that we support you through your
entire customer journey with Ballard. We have your back and we
stand behind our products and service. And we are designing
products and services to address the total lifecycle of your fuel
cell vehicles. For employees, Here for lifeTM
also forms part of our employee value proposition as we seek to
improve the life of each employee with a challenging, rewarding and
flexible career and a respect for diversity.
Nicolas Pocard, Vice President, Marketing and Strategic
Partnerships, added, "With this rebranding launch, we are bringing
a fresh look to who we are and everything we believe in and do. At
Ballard, we deliver field-proven fuel cell technology, and we do it
with a focus on our customers. Our customers can rely on us as a
trusted, knowledgeable partner with decades of innovation,
expertise and experience in implementing fuel cell solutions. We
are focused on innovative and valuable fuel cell technologies with
products designed to last and offer a low total lifecycle cost with
zero emissions. Ballard is Here for lifeTM."
Ballard PEM fuel cell technology provides zero-emission power to
commercial vehicles that have traveled an industry-leading total of
more than 88 million kilometers in more than 20 countries. This
includes more than 3,500 fuel cell electric buses and commercial
trucks currently in operation.
About Ballard Power Systems
Ballard Power Systems'
(NASDAQ: BLDP; TSX: BLDP) vision is to deliver fuel cell power for
a sustainable planet. Ballard zero-emission PEM fuel cells are
enabling electrification of mobility, including buses, commercial
trucks, trains, marine vessels, passenger cars and forklift trucks.
To learn more about Ballard, please visit www.ballard.com.
This release contains forward-looking statements concerning
market developments, anticipated product performance and other
characteristics. These forward-looking statements reflect Ballard's
current expectations as contemplated under section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Any such
forward-looking statements are based on Ballard's assumptions
relating to its financial forecasts and expectations regarding its
product development efforts, manufacturing capacity, and market
demand.
These statements involve risks and uncertainties that may cause
Ballard's actual results to be materially different, including
general economic and regulatory changes, detrimental reliance on
third parties, successfully achieving our business plans and
achieving and sustaining profitability. For a detailed discussion
of these and other risk factors that could affect Ballard's future
performance, please refer to Ballard's most recent Annual
Information Form. Readers should not place undue reliance on
Ballard's forward-looking statements and Ballard assumes no
obligation to update or release any revisions to these
forward-looking statements, other than as required under applicable
legislation.
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SOURCE Ballard Power Systems Inc.