Viking Celebrates a “Summer of France” with New Campaign
2024年7月23日 - 9:00PM
ビジネスワイヤ（英語）
A proud advertiser of NBC’s coverage of the
Paris Games, Viking is highlighting destinations, experiences and
cultural treasures across France
As France prepares to take center stage for the Paris Games,
Viking® (NYSE: VIK) today announced the launch of Summer of France
(Viking.com/France), aiming to provide curious travelers with all
the inspiration needed to plan a river or ocean voyage in France in
2025. Every Viking journey in France brings travelers even closer
to the country’s rich culture, history and cuisine, with unique
offerings that include an exclusive docking location for Viking
Longships on the Seine River in the heart of Paris and Privileged
Access experiences in Bordeaux and the French Riviera. The launch
of Summer of France also coincides with the start of the Paris
Games, during which viewers can see Viking’s advertising on NBC
beginning July 26.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240723501442/en/
As France prepares to take center stage
for the Paris Games, Viking today announced the launch of “Summer
of France” (Viking.com/France), aiming to provide curious travelers
with all the inspiration needed to plan a river or ocean voyage in
France in 2025. Pictured here, a Viking Longship on the Seine River
at the company’s exclusive docking located in the heart of Paris.
(Photo: Business Wire)
“France has always been a destination of keen interest to our
guests. With ancient cities, world-famous cuisine and landscapes
that have been inspiring artists for centuries, France is a
phenomenal country well-suited for exploring with Viking,” said
Torstein Hagen, Chairman and CEO of Viking. "As the world turns its
attention to France for the Paris Games, we are pleased to
highlight the many ways to experience France and look forward to
introducing even more curious travelers to the country in future
years.”
Viking’s Summer of France
Viking’s Summer of France (Viking.com/France) page is a new,
dedicated resource for travel inspiration, featuring enrichment
videos and articles highlighting the top experiences throughout the
country, recipes to recreate French cuisine at home, a curated list
of itineraries featuring France and more. Additionally, the Summer
of France page spotlights a new sweepstakes for North American
residents, offering a chance to win a 15-day voyage for two on the
company’s France’s Finest itinerary in 2025.
Viking’s river and ocean voyages call on a variety of ports
throughout France, including Paris, Avignon, Marseille, Lyon,
Strasbourg and many more. Optional Pre and Post land extensions
offer opportunities to explore additional destinations in France.
Highlights of the company’s offerings include:
River Voyages:
- Paris & the Heart of Normandy (8 days; Paris
roundtrip) – Dock in the heart of Paris, admiring views of the
Eiffel Tower and a replica of the Statue of Liberty from your ship.
Experience history firsthand at the Normandy beaches and delight in
Rouen’s Gothic architecture. Explore Giverny and the charming house
and gardens where Claude Monet lived and worked, the setting
inspiring many of his masterpieces. This voyage celebrates history,
art, food and customs in France’s most alluring urban and pastoral
settings.
- Châteaux, Rivers & Wine (8 days; Bordeaux
roundtrip) – Discover the ports, vineyards, farms and forests
of Aquitaine, once Europe’s richest kingdom. See Bordeaux’s
fountains and cellars. Hunt for truffles in Périgord, and create
your own personal blend of Cognac at the Camus distillery. Savor
France’s finest oysters fresh from the bay at Arcachon. Sip
Saint-Émilion, Médoc and Sauternes in their own “terroir” on an
8-day cruise through Bordeaux—a region synonymous with fine wine
and finer living.
- Lyon & Provence (8 days; Lyon—Avignon) – Tap
into your inner van Gogh at an Arles painting class. Discover Roman
Provence at Les Arènes d’Arles and the Pont du Gard. Explore the
world’s largest Gothic palace at Avignon’s grand Palace of the
Popes. Excite your palate in Lyon, capital of French gastronomy.
Savor local wines, hunt for truffles and see how chèvre cheese is
made. Come witness the beauty that inspired artists like Cézanne
and Chagall on this eight-day voyage along the Rhône.
- Rhine Getaway (8 days; Basel – Amsterdam) –
Explore one of Europe’s best-loved rivers. Discover the turreted
fortresses, grand cathedrals, historic cities, medieval towns and
stunning scenery of the Middle Rhine—a UNESCO World Heritage Site.
Taste the region’s renowned white wines, the roots of its terraced
vineyards reaching back to Roman times. Savor the various culinary
traditions of Alsace. With calls in Amsterdam, Cologne and Basel,
this journey reveals a rich landscape of beauty and culture.
- Paris to the Swiss Alps (12 days; Paris – Zurich)
– Pay your respects at the Luxembourg American Cemetery. Discover
Roman Trier. Taste Moselle Rieslings and visit the wine town of
Bernkastel-Kues. Enjoy scenic cruising past the town of Sankt Goar,
home of the Lorelei Rock, and through the Rhine Gorge, a UNESCO
Site. Visit fascinating Worms and the university town of
Heidelberg. Vineyard-flanked slopes and historic cities, along with
hotel stays in Paris and Zürich, make this 12-day cruisetour
irresistible.
- France’s Finest (15 days; Paris – Avignon) –
Explore Avignon’s Palace of the Popes and savor Lyon’s culinary
heritage. Toast centuries-old vineyards and luxuriate in Paris’s
sophistication. Walk in Joan of Arc’s footsteps at Rouen. Pay your
respects at Normandy’s World War II beaches. Art, cuisine, style,
joie de vivre—if you love everything français, this is for you: a
15-day journey that combines Viking’s Lyon & Provence and Paris
& the Heart of Normandy cruises into one tour de force.
Ocean Voyages:
- NEW! Malta, Morocco & the Mediterranean (16 days;
roundtrip Barcelona, with ports of call in Corsica and Marseille,
France) – Trace the routes of centuries-old mariners as you set
sail on a roundtrip journey from Barcelona. Visit scenic Marseille
and elegant Corsica, birthplace of Napoleon Bonaparte, France’s
great emperor. See the UNESCO city of Valletta and delve into the
ancient North African cities of Algiers, Tunis and Casablanca.
Wander amid Andalucian treasures in Seville, famed for its rhythmic
flamenco, and admire the mighty Alhambra palace of Granada.
- Iconic Western Mediterranean (8 days; Barcelona to
Rome with ports of call in Sète and Marseille, France) –
France’s famed southern coast and Italy’s Renaissance treasures
take center stage on this eight-day Mediterranean sojourn. Immerse
yourself in Catalonian and Tuscan art, architecture and history
during overnights in Barcelona and Tuscany. In the South of France,
call on historic Montpellier and picturesque Marseille, and visit
Monte Carlo, Monaco’s glamorous city by the sea.
- Mediterranean Antiquities (15 days; Athens to
Barcelona with ports of call in Sète and Marseille, France) –
Combine Journey to Antiquities and Iconic Western Mediterranean for
a magnificent 15-day cruise framed by Athens and Barcelona. Explore
the storied sites of ancient Greece and Rome, the glamour of Monte
Carlo and the rich history of Marseille, uncovering classical
treasures and vibrant cultures at every turn. Overnights in Athens,
Florence and Barcelona give you ample time to immerse yourself in
the culture, allowing for the most enriching discoveries.
- Trade Routes of the Middle Ages (15 days; Bergen to
Barcelona with a port of call in Le Havre, France) – Trace
medieval routes of commerce during a fascinating 15-day cruise
bookended by enriching overnight stays in Bergen and Barcelona.
Explore three of Europe’s most picturesque cities: Amsterdam,
Bruges and Paris. Call on England from the historic ports of
Portsmouth and Falmouth and admire the neoclassical gems of the
wine-making city of Porto. Explore Málaga, gateway to Granada’s
stunning Alhambra palace, and view the splendid Roman ruins of
Cartagena.
Pre & Post Land Extensions:
- Aix-En-Provence – Discover romantic Provence, its
picturesque landscapes long an attraction for artists such as Van
Gogh and Cézanne. Explore Aix-en-Provence and engage in its charms,
admiring its beauty and history while immersing yourself in the
celebrated gastronomy and wine culture of this renowned
region.
- Burgundy’s Vineyards – Explore the grandeur of Dijon and
discover the world-renowned wine country of Burgundy, a UNESCO
World Heritage Site, with visits to the impressive Ducal Palace,
the local market designed by Gustave Eiffel and the beautiful Côte
de Nuits and Côte de Beaune.
- Loire Valley – Enjoy three additional days in France,
exploring the châteaux of the Loire Valley with guided tours of the
region’s most spectacular cities, estates and cathedrals including
Orléans and Chartres Cathedral, both UNESCO World Heritage
Sites.
- Paris – Indulge with three additional nights in Paris
and discover more of the city with a stroll through Montmartre,
shop along the Champs-Élysées, ride up to the top of the Eiffel
Tower and sample some of the famous French cuisine.
Booking Details
From now through July 31, 2024, Viking is offering North
American travelers up to FREE international airfare and special
fares—with a $25 deposit—on all-inclusive river and ocean voyages,
including itineraries featuring France. For more information on
Viking’s Summer of France, visit Viking.com/France, call Viking
toll free at 1-855-8-VIKING (1-855-884-5464) or contact a travel
advisor for details.
Media Assets
For more information about Viking, or for images and b-roll,
please contact vikingpr@edelman.com.
About Viking
Viking (NYSE: VIK) was founded in 1997 and provides
destination-focused journeys on rivers, oceans and lakes around the
world. Designed for curious travelers with interests in science,
history, culture and cuisine, Chairman Torstein Hagen often says
Viking offers experiences for The Thinking Person™. Viking has more
than 450 awards to its name, including being rated #1 for Rivers,
#1 for Oceans and #1 for Expeditions by Condé Nast Traveler in the
2023 Readers’ Choice Awards. Viking is also rated a “World’s Best”
for rivers, oceans and expeditions by Travel + Leisure. No other
travel company has simultaneously received the same honors by both
publications. For additional information, contact Viking at
1-800-2-VIKING (1-800-284-5464) or visit www.viking.com. For
Viking’s award-winning enrichment channel, visit www.viking.tv.
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version on businesswire.com: https://www.businesswire.com/news/home/20240723501442/en/
Email: vikingpr@edelman.com
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