Visa to Acquire TrialPay
2015年2月28日 - 2:00AM
ビジネスワイヤ(英語)
TrialPay’s Innovative Offers Platform
Extends Visa’s Suite of Merchant Solutions
Visa Inc. (NYSE:V), announced an agreement to acquire TrialPay,
a privately held company with an offers platform that connects
merchants with millions of consumers through targeted promotions.
As a payments technology partner to merchants globally, Visa will
integrate TrialPay into its product portfolio as a simple,
cost-effective way to help merchants acquire customers, drive
traffic, and increase sales by reaching Visa cardholders with
targeted offers.
Visa is focused on building deeper merchant relationships,
providing them with solutions that can serve their complex and
varied needs. This includes products and services that can help
merchants grow sales, reduce risk, streamline operations, and drive
loyalty. TrialPay’s technology will strengthen Visa’s merchant
offers capabilities and accelerate its ability to drive commerce
opportunities through highly customized, real-time offers to
cardholders. Additionally, by integrating TrialPay’s technology
with existing Visa network assets, merchants will be able to
receive more timely and valuable customer insights through Visa’s
data and analytics capabilities.
“This acquisition aligns with Visa’s strategy to work more
closely with merchants, developing solutions that help them to grow
their businesses and build stronger customer relationships,” said
Ramon Martin, senior vice president, merchant sales and solutions,
Visa Inc. “TrialPay will strengthen our loyalty and offers
platform, which we expect to become a strategic and competitive
differentiator that can help merchants build customer loyalty and
increase sales in both the digital and physical retail
environments.”
Visa’s current suite of merchant solutions and services focuses
on helping merchants:
- Grow Sales and Loyalty: A full
set of product offerings that enhance customer engagement and
loyalty via highly-targeted marketing solutions, offers, and
rewards programs. Visa’s analytics and consulting services also
provide merchants with timely market insights and campaign
measurement capabilities.
- Build Omni-Channel Commerce
Experiences: A diverse set of tools, ranging from Visa Checkout
to Visa payWave, that help merchants offer seamless, streamlined
payment experiences across commerce channels including mobile,
eCommerce, and brick-and-mortar.
- Reduce Risk: A suite of
capabilities that help minimize risk through enhanced customer
authorization, risk monitoring and fraud analytics, and with the
ability to provide for a secure experience across different form
factors.
TrialPay has approximately 60 employees and is headquartered in
Mountain View, California. The acquisition is expected to be
completed in Visa's fiscal third quarter 2015, pending satisfaction
of customary closing conditions including regulatory approvals. The
financial terms of the acquisition are not being disclosed.
About Visa Inc.
Visa Inc. (NYSE: V) is a global payments technology company
that connects consumers, businesses,
financial institutions, and governments in more than 200
countries and territories to fast, secure and reliable
electronic payments. We operate one of the world's most
advanced processing networks — VisaNet — that is capable
of handling more than 56,000 transaction messages
a second, with fraud protection for consumers and
assured payment for merchants. Visa is not a bank and
does not issue cards, extend credit or set rates and fees
for consumers. Visa's innovations, however, enable its
financial institution customers to offer consumers more
choices: pay now with debit, pay ahead of time with
prepaid or pay later with credit products. For more information,
visit usa.visa.com/about-visa, visacorporate.tumblr.com and
@VisaNews.
Press OnlyVisa Inc.Kryssa Guntrum, +1
415-805-4488kguntrum@visa.comorVisa
Inc.Jake Standish, +1 415-770-3027
(mobile)jstandis@visa.comglobalmedia@visa.com
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