Townsquare Forms Strategic Alliance With SummitMedia
2024年10月7日 - 7:00PM
Townsquare Media, Inc. (NYSE: TSQ) (“Townsquare” or the “Company”),
a leader in digital advertising and marketing solutions focused on
markets outside of the Top 50 in the United States, announced today
a strategic digital advertising partnership with SummitMedia, LLC,
a prominent media company with a market-leading presence in nine
U.S. cities (including Birmingham, AL; Greenville, SC; Honolulu,
HI; Knoxville, TN; Louisville, KY; Omaha, NE; Richmond, VA;
Springfield, MO; and Wichita, KS) that do not overlap with
Townsquare’s market footprint.
Townsquare’s Ignite division’s market leading,
in-house digital advertising solutions have a proven track record
of success across the Company’s 74 markets, where they specialize
in helping businesses of all sizes connect with their target
audiences through data-driven strategies. The Company’s success in
digital advertising has also meaningfully contributed to
Townsquare’s overall growth, with digital now comprising over 50%
of Townsquare’s total revenue and profit.
Through Townsquare’s Ignite Media Partnerships
division, formed earlier this year, they provide a white-label
service that equips other local media companies with the digital
advertising solutions that have driven Townsquare’s success. This
alliance with SummitMedia marks a significant expansion of
Townsquare’s Media Partnerships division. Through this partnership,
Townsquare will share its expertise and resources with SummitMedia,
focusing on customized, data-driven strategies that meet the unique
needs of local, regional and national businesses, helping
SummitMedia grow its digital business alongside its respected
broadcast presence.
“We are thrilled to partner with SummitMedia to
provide market leading digital advertising and marketing
opportunities to their substantial customer base, which
importantly, does not overlap with our markets,” said Todd Lawley,
President of Townsquare Ignite, the Company’s Digital Advertising
division. “Our success has been built on a deep understanding of
how to leverage our proprietary in-house digital programmatic
advertising platform and data-driven insights to create significant
value for our clients. By sharing our proven strategies and robust
business model, we can empower SummitMedia to enhance their digital
offerings, driving growth and success for their clients.”
SummitMedia shares this excitement, recognizing
the transformative value that Townsquare’s digital capabilities
bring to their existing media offerings. “We are very excited to
partner with Townsquare and launch our new digital solutions arm,
Summit Interactive,” said Carl Parmer, CEO of SummitMedia. “After
exhaustive research, we concluded Townsquare is absolutely
best-in-class and fully committed to digital. They have a truly
outstanding team and we couldn’t be happier about the prospects of
our partnership.”
About Townsquare Media, Inc.
Townsquare is a community-focused digital media
and digital marketing solutions company with market leading local
radio stations, principally focused outside the top 50 markets in
the U.S. Our assets include a subscription digital marketing
services business, Townsquare Interactive,
providing website design, creation and hosting, search engine
optimization, social media and online reputation management as well
as other digital monthly services for approximately 23,575 SMBs; a
robust digital advertising division, Townsquare
Ignite, a powerful combination of a) an owned and operated
portfolio of more than 400 local news and entertainment websites
and mobile apps along with a network of leading national music and
entertainment brands, collecting valuable first party data, and b)
a proprietary digital programmatic advertising technology stack
with an in-house demand and data management platform; and a
portfolio of 349 local terrestrial radio stations in 74 U.S.
markets strategically situated outside the Top 50 markets in the
United States. Our portfolio includes local media brands such as
WYRK.com, WJON.com and NJ101.5.com, and premier national music
brands such as XXLmag.com, TasteofCountry.com,
UltimateClassicRock.com, and Loudwire.com. For more information,
please visit www.townsquaremedia.com,
www.townsquareinteractive.com, and www.townsquareignite.com.
About SummitMedia SummitMedia
is an integrated broadcasting, digital media, direct marketing and
events company with a strong presence in key markets across the
United States. SummitMedia provides targeted, customizable
advertising campaigns that connect brands with diverse audiences
through a mix of traditional and modern media platforms. For more
information, visit www.summitmediacorp.com.
Townsquare ContactClaire
Yenicay(203) 900-5555investors@townsquaremedia.com
SummitMedia ContactRandy
Chase916-751-0566randy.chase@summitmediacorp.com
Townsquare Media (NYSE:TSQ)
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