Sybase, Inc. (NYSE:SY), an industry leader in enterprise and mobile software, today announced that Marty Beard, president of its mobile services business, has been elected to the Board of Directors of CTIA-The Wireless Association®.

“I am pleased to welcome Marty and look forward to working with him and the rest of the board of directors as we continue to advocate on behalf of the wireless industry and our consumers,” said Steve Largent, CTIA-The Wireless Association president and CEO.

Beard has served as president of Sybase 365, a subsidiary of Sybase, since November 2006. Under his leadership, Sybase 365 has become the global leader in mobile messaging and mobile commerce services for mobile operators, financial institutions and enterprises.

“I am privileged to serve as a member of the CTIA Board of Directors,” said Beard. “As a long-time innovator and key player in the mobile industry, both in the United States and globally, Sybase will continue to help drive initiatives that promote and grow the mobility ecosystem, develop standards policy, and ensure consumer protection.”

Prior to his current role at Sybase, Marty served as senior vice president, Corporate Development and Marketing from February 2003 to November 2006, and as vice president, Corporate Development from August 2000. He helped drive Sybase's Unwired Enterprise strategy and developed several industry-leading partnerships that helped Sybase expand its footprint into mobility and reinvent its position in the technology marketplace.

Marty Beard has been elected to serve as the “Other Supplier” representative and his term is effective immediately and until December 31, 2010.

To learn more about Sybase 365, visit us at:

CTIA WIRELESS® 2010, Las Vegas Convention Centre, March 23-25, Booth 3715.

About CTIA-The Wireless Association

CTIA-The Wireless Association® (www.ctia.org) is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry’s voluntary best practices and initiatives, and sponsors the industry’s leading wireless tradeshows. CTIA was founded in 1984 and is based in Washington, DC.

About Sybase

Sybase is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world’s most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit http://www.sybase.com. Read Sybase blogs: http://blogs.sybase.com.

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in enabling mobile information services for mobile operators, financial institutions and enterprises. We provide our customers with the widest offering in SMS, MMS and GRX interoperability, end-to-end mobile commerce solutions, innovative text messaging, mobile marketing and content delivery services. Sybase 365 processes more than 1.4 billion messages per day, reaching 850 operators and 4 billion subscribers around the world. For more information, visit: www.sybase.com/365. Read our blogs: http://blogs.sybase.com

Sybase and Sybase 365 are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. ® indicates registration in the United States.

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