SAMUEL ADAMS INVITES YOU TO HAVE A COLD SAM ADAMS...WITH A COLD SAM ADAMS
2024年10月2日 - 11:00PM
When temperatures cool, nothing gets spirits of this realm and
beyond more excited- or thirsty! - then tasty brew delights. This
spooky season, Samuel Adams invites you to share a cold Sam Adams
with a cold Sam Adams through an otherworldly, limited-edition
At-Home Séance Kit.
Designed for beer lovers and ghosts with a dash of mischief, the
Samuel Adams At-Home Séance Kit is perfect for conjuring up the
spirit of Sam Adams (hopefully!) and anyone looking to add a little
fright, fear, and a lot of flavor to their October nights.
“We conjured a realm we have dared to explore before...summoning
the spirit of our namesake,” said Lauren Price, Head of Brand,
Samuel Adams. “As frightful, mysterious, and even humor filled as
it may seem, Samuel Adams’ presence is deeply rooted in our brand
and we’re excited to help drinkers experience the season of beer in
a new, frightful way. No matter how drinkers engage with Samuel
Adams and the former founding father, we hope they enjoy a night of
séance thrills and Octoberfest chills.”
To honor a day written in stone, drinkers can head to the Sam
Adams Store to get their hands on a limited-edition séance kit for
$18.03, (while supplies last).
Summon the Spirit of Samuel Adams Each kit features all
the elements needed to conduct a séance at home including a handful
of happy haunts beer lovers will need to get in touch with the
former founding father. So, dim the lights and leave your fear at
the door to celebrate another season of the perfect Samuel Adams
Octoberfest pour!
- At-Home Séance
Kit Contents
-
- How to
Summon Sam Adams instruction card complete with your
step-by-step guide on how to have a cold Sam Adams with a cold Sam
Adams – from the pregame to raising a toast, a cheers and night cap
along with a carefully crafted incantation to summon his
spirit.
- A Sam Adams
Portrait, perfect for inviting the spirit of Samuel Adams back
to his former image
- Vial of
Boston Dirt,* from the state he called home
- Vial of
Samuel Adams Hops,* inspired by those used to
make Samuel Adams brews
- Two Sam
Séances Pint Glasses that reveals a spooky illusion when cold
beer is served
- Samuel Adams
Octoberfest Can-dle can inspired candle that will help set the
mood for your special at-home séance
Pair Your Séance with Seasonal Brews For the best séance
results, all attempts to summon Samuel Adams should be accompanied
by a hearty and smooth Samuel Adams Octoberfest. Or, if you’re
looking to channel the essence of fall, Samuel Adams has seasonal
brews for everyone (ghosts included). Drinkers nationwide can head
to their local store and pick up a pack of Samuel Adams or other
seasonal offerings in their area by visiting
samueladams.com/find-a-sam.
-
Octoberfest: This #1 fall seasonal is our take on a
century's old classic - a hearty Märzen with a toasty malt
sweetness and a light hop character that's fit for calling upon a
Boston-bred spirit. Octoberfest is smooth with a deep malt
complexity, roasty sweetness and light hop character that is
perfectly festive.
- ABV: 5.3% |
Available in: 6pk 12oz Bottles: SRP $9.99 | 12pk 12oz
Bottles: SRP $17.99 | 28-pack 12 oz bottles: SRP $29.99 | 12pk 12oz
Cans: SRP $17.99
- Beer Fest Variety
Pack: This seasonal assortment offers Octoberfest,
Jack-O, Boston Lager and Flannel Fest. Perfect for helping drinkers
enjoy Fall flavors season long.
- Jack-O: The
Ultimate Pumpkin Brew. Jack-O Pumpkin Ale is the pick of the patch,
bursting with cinnamon, nutmeg, and autumn spices. Put on your
Halloween costume, crack one open, and treat yourself before the
trick-or-treaters arrive!
- Boston Lager:
The beer that started a revolution. Boston Lager is approachable,
complex, and smooth with the perfect balance of caramel malt
sweetness and spicy hop bitterness.
- Flannel Fest:
As cozy as the fabric that inspired it, this Munich Dunkel
lager—available exclusively in our Variety Pack—delivers rich,
malty flavors with hints of caramel and roasted nuts. So crack a
few while you rock that autumn chic.
- Available in:
12pk 12oz Cans: SRP $17.99 | 24pk 12oz Cans: SRP $28.99
*Warning: The Samuel Adams Seance Kit is intended as
entertainment for adults over the age of 21. NOT SUITABLE FOR
CHILDREN. DO NOT CONSUME the contents of the Boston Dirt and
Samuel Adams Hops vials. The Samuel Adams Seance Kit comes with NO
GUARANTEES OR WARRANTIES OF ANY KIND.
ABOUT SAMUEL ADAMS: THE BEER Samuel Adams is a leading
independent, American craft brewer that helped to launch the craft
beer revolution. The brewery began in 1984 when Founder and Brewer
Jim Koch used a generations-old family recipe to brew beer in his
kitchen. Inspired and unafraid to challenge conventional thinking
about beer, Jim brought the recipe to life with hopes drinkers
would appreciate the complex, full-flavor and started sampling the
beer in Boston. He named the flagship brew Samuel Adams Boston
Lager in recognition of one of our nation's founding fathers, a
revolutionary man of independent and pioneering spirit. Today,
Samuel Adams is one of the world's most awarded breweries and
remains focused on crafting the highest quality beers through
innovation and experimentation in the relentless pursuit of better.
Samuel Adams remains dedicated to elevating and growing the
American craft beer industry overall, including providing education
and support for entrepreneurs and fellow brewers through its
philanthropic program, Brewing the American Dream, which helps
others pursue their American Dream. For more information, visit
www.SamuelAdams.com or follow @SamuelAdamsBeer.
ABOUT BOSTON BEER COMPANY The Boston Beer Company, Inc.
(NYSE: SAM) began in 1984 brewing Samuel Adams beer and the
Samuel Adams brand is currently recognized as one of the largest
and most respected craft beer brands. Our portfolio of brands also
includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider,
Dogfish Head Brewery, and Hard Mountain Dew, as well as other craft
beer brands such as Angel City Brewery and Coney Island Brewing.
For more information, please visit our investor relations website
at www.bostonbeer.com, which includes links to all of
our respective brand websites.
Devon Savage
Samuel Adams
SamAdamsPR@mullenlowe.com
Boston Beer (NYSE:SAM)
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