Named after the late Betty Quadracci, co-founder of Quad, the
new creative agency will offer best-in-class strategy, creative,
design and content studios.
Quad/Graphics, Inc. (NYSE: QUAD) (“Quad”), a global marketing
experience company, is introducing Betty, a new creative agency
named after the late Betty Quadracci, fearless trailblazer and
co-founder of Quad. The new offering will integrate all of Quad’s
creative business lines to uniquely combine its boutique tactics,
unmatched 24/7 global production power and commitment to delivering
smart, scalable ideas, powered by an in-house network of talented
strategists, creatives, content makers, and production and
post-production experts.
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Betty’s robust solutions include:
- Brand Strategy and Design: best-in-class branding and design
fueled by company, category and customer insights to reimagine
brand potential
- Campaign Ideation: a data-driven and people-centric approach to
defining the brand problem, opportunity and unique brand
action
- Premedia, Retail and Adaptive Design: always-on post-production
powered by technology to automate and scale with ease; and
- Content Creation: more than 15 global in-studio and on-location
services with management, talent and technology to elevate content
to the next level.
All former Quad Creative, Periscope and Content Studios
leadership and staff are moving to Betty, including Cari
Bucci-Hulings, who has assumed the role of President, and Mike
Caguin, its Chief Creative Officer. Favorite Child will retain its
name as Quad’s brand design practice while remaining part of the
larger Betty agency.
“As a company, we strive to embody Betty Quadracci’s inclusive
spirit and channel her profound ability to constantly break new
ground,” said Bucci-Hulings. “There’s a brilliance and ferocity to
her legacy that we’ll carry forward, and that’s incredibly
exciting. I believe that the combination of our unique culture,
top-tier talent and extraordinary global production power will
redefine creative excellence in the months and years ahead.”
“My mother, Betty, truly believed in the power of creativity,
not only to influence us personally but to build business within
the walls of Quad,” said Quad Chairman, President & CEO, Joel
Quadracci. “She was the best of Quad and the best of creativity.
I’m touched by the enthusiasm from our team to honor and embrace
her legacy in this tremendous way. It’s more than a name, it’s our
DNA.”
Over the past 18 months, Quad has been on an intentional journey
to further define and integrate its suite of marketing solutions,
recently announcing Rise, a Quad agency, its evolved media offering
providing brand, performance and content media services, and
Household Fusion, a first-of-its-kind co-mailing option that
combines multiple pieces from different marketing or periodical
mailers to reduce escalating postage costs. All of Quad’s solutions
benefit from its proprietary stack of household data, which helps
its clients make more direct consumer connections any place they
experience media.
“Marketers today are required to do more with less to resonate
with their target audiences in an ultra-competitive landscape — and
they simply shouldn’t have to choose between quality or speed and
scale,” said Eric Ashworth, Quad’s President of Agency Solutions.
“Quad is answering the market need for integrated and flexible
marketing solutions that put quality first, no matter the
project size, scope, timeline or budget.”
Betty will serve as creative agency of record for Cacique Foods
and Raw Sugar Living, and was tapped by Desert Creek Honey,
Heckova! and Walgreens for design and packaging work from Favorite
Child.
About Quad
Quad (NYSE: QUAD) is a global marketing experience company that
helps brands make direct consumer connections, from household to
in-store to online. Supported by state-of-the-art technology and
data-driven intelligence, Quad uses its suite of media, creative
and production solutions to streamline the complexities of
marketing and remove friction from wherever it occurs in the
marketing journey. Quad tailors its uniquely flexible, scalable and
connected solutions to clients’ objectives, driving cost
efficiencies, improving speed to market, strengthening marketing
effectiveness, and delivering value on client investments.
Quad employs approximately 13,000 people in 14 countries and
serves approximately 2,700 clients including industry leading
blue-chip companies that serve both businesses and consumers in
multiple industry verticals, with a particular focus on commerce,
including retail, consumer packaged goods, and direct-to-consumer;
financial services; and health. Quad is ranked as the 14th largest
agency company in the U.S. by Ad Age (2023), and the second-largest
commercial printer in North America, according to Printing
Impressions (2023).
For more information about Quad, including its commitment to
ongoing innovation, culture and sustainable impact, visit
Quad.com.
About Betty
Betty, a Quad agency, offers the best-in-class strategy,
creative, design and content studios. Named after the late Betty
Quadracci, the trailblazing co-founder of Quad, Betty is dedicated
to building a better way for brands with inclusive, inventive ideas
that drive results for clients, backed by broad capabilities that
offer scale without sacrifice. Learn more at
www.bettyagency.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240502129336/en/
Media Contact Sarah Yu, Powell Communications for Quad
703-727-7635 quad@powellny.com Investor Relations Contact Don
Pontes, Executive Director of Investor Relations 916-532-7074
dwpontes@quad.com
Quad Graphics (NYSE:QUAD)
過去 株価チャート
から 12 2024 まで 1 2025
Quad Graphics (NYSE:QUAD)
過去 株価チャート
から 1 2024 まで 1 2025
