Annette Fonte
joins as SVP, Business & Brand Leadership and Veronica Padilla as VP, Head of Design
MINNEAPOLIS, Jan. 30,
2023 /PRNewswire/ -- Award-winning, full-service
advertising agency Periscope has inked two new leadership
appointments that help underscore the company's renewed focus on
elevating design excellence, increasing operational efficiencies
and advancing client relationships. Annette
Fonte has been named Senior Vice President, Business &
Brand Leadership, while Veronica
Padilla joins as Vice President, Head of Design. Both hires
come on the heels of Periscope's updated mission to "See beyond the
expected to build brands and impact communities in inventive
ways."
"Annette and Veronica are both strong leaders and great people
with the talent and experience to continue developing our product,
driving growth, and helping us show up in the marketplace in a way
that reflects our true scale as part of Quad," said Periscope
President Cari Bucci-Hulings.
At Periscope, Fonte will focus on advancing the agency's client
partnerships, overseeing integrated marketing and cross-cultural
engagement for a broad portfolio of brands including
UnitedHealthcare, Bellisio, Minnesota Lottery, PEMCO and more. At
its core, Fonte's role will be to dig deep to understand the
agency's client business, uncover opportunities to build brands and
deliver excellent service support.
"I was taken in by Periscope's amazing team and mission to
partner with clients and deliver beautiful work that drives brand
growth," said Fonte. "Many promise this, but I truly believe
Periscope is geared up to deliver, and it's why I joined. For
mid-sized brands in particular that are seeking to break out and
are challenged by the number of agencies on their rosters,
Periscope has an unmatched toolkit from brand identity and
strategic insights to integrated brand engagement that truly
surrounds consumers from digital to retail. Toss in an unmatched
media offering that enables clients to see how their dollars are
performing live at any time — it blew me away."
Having held roles at Leo Burnett and FCB Chicago, Fonte has
worked on several programs with Coca-Cola Company, including the
Olympics; created interactive and AR programs for Molson Coors; and launched new brands for
Purina. Her past agency work has been recognized by the Effies,
Clios, D&AD, The One Show, and Cannes Lions. Most recently
serving as EVP, Managing Director at VMLY&R for the past six
years, Fonte is an admired leader in innovative thinking across
traditional CPG, beverage, shopper marketing, integrated
communication, and multicultural marketing.
Padilla's appointment as Vice President, Head of Design is a new
role for the agency and underpins the continued evolution of
Periscope's standing design practice, Favorite Child, which
launched in July 2022. As the agency
continues to refine its design offering, Padilla has been tasked
with expanding the creative output and work to make Favorite Child
a category "favorite" in design circles.
"I was hooked by the name 'Favorite Child,' then drawn in by the
Reverse RFP because I love work with a higher purpose. As soon as I
met the people, I was sold –– genuine, kind and excited to do great
work with a bend toward social good. My greatest area of expertise
is in designing to evoke feelings. And since I'm a people person,
I'm most excited to build warm relationships that foster community
so we can create meaningful, memorable work that sparks joy from
the inside out," said Padilla.
Bringing a wealth of design expertise from renowned shops like
Havas Chicago, Droga5, Mekanism, Mullen, and Crispin Porter +
Bogusky, Padilla's work has been recognized by awards programs like
D&AD, Cannes Lions, One Show, Andys and Clios. Her previous
clients include a wide range of household names, from Google and
Starbucks to the White House and Yellowstone National Park, among
others.
ABOUT PERISCOPE
Periscope is an award-winning agency and part of Quad dedicated
to creating a better way for clients through data-driven,
integrated marketing that reduces complexity, increases efficiency
and drives growth. Periscope provides a full spectrum of integrated
marketing services for a wide range of acclaimed brands. Learn more
at periscope.com.
ABOUT QUAD
Quad (NYSE: QUAD) is a global marketing experience company that
helps brands reimagine their marketing to be more streamlined,
impactful, flexible, and frictionless. Quad's strategic priorities
are powered by three key competitive advantages that include
integrated marketing platform excellence, innovation, and culture
and social purpose. The company's integrated marketing platform is
powered by a set of core specialties including business strategy,
insights and analytics, technology solutions, managed services,
agency and studio solutions, media, print, in-store, and packaging.
Serving over 4,600 clients, Quad has more than 15,000 people
working in 14 countries around the world. Please visit quad.com for
more information.
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SOURCE Periscope