DALLAS, Nov. 29,
2023 /PRNewswire/ --Credera, a global boutique
consulting firm focused on strategy, transformation, data,
artificial intelligence, and technology, today announced that
it has achieved the Amazon Web Services (AWS) Advertising and
Marketing Technology Competency in the category of Digital Customer
Experience. Achieving the AWS Advertising and Marketing Technology
Competency recognizes Credera for its expertise in providing
customers with professional services that empower advertisers and
marketers to reinvent workloads with services as an AWS Premier
Tier Services Partner that has showcased technical expertise and
validated customer achievements by assisting clients with their
digital customer experience. Credera is part of Omnicom Precision
Marketing Group (OPMG), which aligns digital, data, and customer
relationship management capabilities to deliver precisely targeted
and meaningful customer experiences at scale leveraging the global
reach of Omnicom Group Inc. (NYSE: OMC).
Credera has earned recognition for driving
real results with AWS technology and helping clients achieve their
goals.
As advertisers and marketers look to leverage the cloud to
innovate and achieve digital transformation, they are increasingly
in need of partners with services and solutions that are
purpose-built to meet their needs. AWS Advertising and Marketing
Technology Competency Partners provide these customers—including
advertising agencies, marketers, publishers, advertising and
marketing technology providers, and analytics service
providers—with AWS-validated solutions and services, helping to
accelerate their transformation.
Credera's marketing technology team has advanced skills to
operate at the forefront of modern marketing tools and strategies.
This encompasses utilizing customer relationship management (CRM)
systems, marketing automation platforms, web analytics, social
media monitoring, content management systems, email marketing
platforms, and data integration techniques. Credera displays a
distinctive blend of six essential AWS capabilities, showcasing our
team's aptitude for providing end-to-end solutions for next-gen
products that cater to our clients' needs throughout every phase.
Headquartered in Dallas, Credera
has a team of more than 4,000 consultants around the globe. It
has been honored by Fortune as a "Best
Place to Work" in consulting and professional services, by
Forbes as one of the "World's Best Management
Consulting Firms," and by The Financial Times
as one of the "UK's Leading Management Consultants."
Achieving the AWS Advertising and Marketing
Technology Competency differentiates Credera in the
AWS Partner Network (APN) with demonstrated technical proficiency
and proven customer success in running cloud solutions on AWS for
the advertising and marketing industry.
To receive the AWS Advertising and Marketing Technology
Competency, AWS Partners must undergo a rigorous technical
validation by AWS solution architects and have verified customer
references.
"Credera has deep experience helping advertising and
marketing executives accelerate digital transformation with
emerging technology," said Jeff
Townes, Credera's Partner of Cloud Solutions and Alliances.
"This competency recognizes how our teams meet evolving customer
needs for real-time personalization and digital customer engagement
with AWS." Phil Lockhart, Credera
Chief Digital Officer, added, "We're excited to add this new
competency to Credera's AWS Center of Excellence within the Omnicom
network of agencies. The marketing and advertising technology
landscape is evolving at a rapid rate, and as a part of the AWS
Competency program, Credera has earned recognition for our work to
drive real results with AWS technology and help clients achieve
their goals."
AWS is enabling scalable, flexible, and cost-effective
solutions from startups to global enterprises. To support the
seamless integration and deployment of these solutions, the
AWS Competency Program helps customers identify
validated AWS Partner solutions and services for specific industry
use cases. Explore the AWS Partner solutions and/or services
offered in AWS Data Exchange, AWS Marketplace, or APN Partners,
including Credera.
About Credera
Credera is a global, boutique consulting firm that connects
marketing and technology to accelerate business transformation and
build valuable customer experiences. Credera works with the best
companies in the world, from strategy through execution, to serve
clients globally. Credera's deep business acumen and technical
expertise, combined with a true dedication to building trusted
relationships, unlocks remarkable performance for our clients. Our
mission is to make an extraordinary impact on our clients, our
people, and our communities. Visit us at www.credera.com.
About Omnicom Precision Marketing Group
Omnicom Precision Marketing Group aligns Omnicom's global
digital, data, and CRM capabilities to deliver precisely targeted
and meaningful customer experiences at scale. Using its universal
framework of connected data, connected intelligence, and connected
experiences, OPMG provides services that include data-driven
product/service design, technology strategy and implementation,
CRM/loyalty strategy and activation, econometric and attribution
modeling, technical and business consulting and digital experience
design and development. At the core of delivering these services is
Omni, an advanced technology platform that combines a powerful
cultural insights engine with massively scaled data insights from
first-, second- and third-party sources, including several
proprietary Omnicom data partnerships. Omnicom Precision Marketing
is a part of the DAS Group of Companies, a division of Omnicom
Group Inc. (NYSE: OMC) that includes more than 200 companies in a
wide range of marketing disciplines including advertising, public
relations, healthcare, customer relationship management, events,
promotional marketing, branding and research.
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SOURCE Credera