NEW
YORK, March 28, 2024 /PRNewswire/ -- On
March 23rd, global
lifestyle brand MINISO opened a vibrant new pop-up in Times Square,
New York, the brand's second
location in the iconic shopping district. Located next to the
Disney Store at 1540 Broadway, New
York, the new pop-up is a cuddly and cozy IP-paradise that
will be open for a year, bringing MINISO's design-led, affordable
and adorable products to long-time fans and first-time
shoppers.
In May 2023, MINISO opened its
first Times Square global flagship store with huge success, quickly
establishing itself as a favorite for locals and tourists alike.
The new pop-up stands out as a plushie and IP-heaven, filled with
lovable plushies, toys and lifestyle products, with IP
collaboration ranges such as Sanrio, Snoopy, Winnie the Pooh, and
Minions. With an eye-catching storefront featuring Disney's Lilo
& Stitch-favorite Angel, and a perfect pink plush train
carriage interior, the store creates a soft and warm atmosphere
that oozes the brand's joyful outlook.
"We're thrilled to be opening this new pop-up in Times Square,"
said Tyrone Li, MINISO US General
Manager. "Our flagship store here has been a massive hit, breaking
numerous brand records and proving a popular addition for MINISO
joy-seekers. This new pop-up is a playful and innovative
reimagining of our 'Joy Philosophy' that highlights our outstanding
range of IP products and is sure to add even more energy to this
buzzing location."
Despite only being open for 3 weeks, the pop-up already recorded
significant sales figures during its initial soft opening period in
early March, achieving a highest sales per square-foot record among
all the US stores, with sales performance ranking in the TOP 3.
In line with its ongoing strategy to become a global lifestyle
super brand, MINISO is continuing to pursue rapid expansion, in the
US and around the world. In December
2023, MINISO achieved its milestone 100th store
opening in the US, with stores nationwide now totaling 120 across
more than 20 states. Targeting more prime and strategic locations,
the brand hopes to bring its "Joy Philosophy" to consumers in even
more US cities.
About MINISO
MINISO Group is a global lifestyle brand offering a variety of
design-led lifestyle products. The Company serves consumers
primarily through its large network of MINISO stores, and promotes
a relaxing, treasure-hunting and engaging shopping experience full
of delightful surprises that appeals to all demographics.
Aesthetically pleasing design, quality and affordability are at the
core of every product in MINISO's wide product portfolio, and the
Company continually and frequently rolls out products with these
qualities. Since the opening of its first store
in China in 2013, the Company has built its flagship
brand "MINISO" as a globally recognized retail brand and
established a massive store network worldwide.
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SOURCE Miniso Group