Verizon, Live Nation Form Multi-Year Partnership
2022年3月22日 - 1:47AM
Dow Jones News
By Denny Jacob
Verizon Communications Inc. and Live Nation Entertainment Inc.
said the two companies formed a multi-year partnership based on 5G
technology and presale ticket access.
Verizon said it launched a new "First Access" ticket presale
program exclusively for Verizon Up members. Tours include The
Weeknd, Imagine Dragons and Dierks Bentley, with additional artist
tours to be announced at a later date.
The New York-based cellphone carrier said it will continue to
deploy 5G in Live Nation venues across the country.
Verizon and Live Nation said the companies are also working to
provide exclusive access to select artists' streaming concerts
through Veeps streaming platform as part of +play, a new platform
exclusive to Verizon customers launching later this year.
"This partnership with Live Nation opens the door for artists to
enhance fan engagement and participation, and shape the future of
live events," Verizon Marketing Chief Diego Scotti said in prepared
remarks.
Write to Denny Jacob at denny.jacob@wsj.com
(END) Dow Jones Newswires
March 21, 2022 12:32 ET (16:32 GMT)
Copyright (c) 2022 Dow Jones & Company, Inc.
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