Flooring at Your Fingertips With New iPhone(R) Application
2010年1月15日 - 12:37AM
PRニュース・ワイアー (英語)
Flooring retailer Lumber Liquidators announces new iPhone
application to help find the perfect floor TOANO, Va., Jan. 14
/PRNewswire/ -- Lumber Liquidators (NYSE:LL)
(http://www.lumberliquidators.com/), has announced the release of
the "Floor Finder," a new iPhone® application that makes the
flooring search both convenient and user friendly. The free app
allows users access to nearly 200 digital samples right from their
phone and brings the expertise of Lumber Liquidators, the largest
specialty retailer of hardwood flooring in the U.S., into the hands
of iPhone and iPod touch® users everywhere. To view the multimedia
assets associated with this release, please click:
http://multivu.prnewswire.com/mnr/lumberliquidators/42006/ (Photo:
http://www.newscom.com/cgi-bin/prnh/20100114/MM37792LOGO ) The
highly functional app allows users to view flooring samples right
on their handheld screen. This puts a wide variety of species,
colors and styles at the users' fingertips without the need for
bulky samples that end up being thrown away. Lumber Liquidators
also gives app users flooring specs such as hardness, species and
installation info. Additionally, the iPhone version has a "click to
call" option to find the lowest price. Need to calculate flooring
needs? The user can enter room dimensions into the "Materials
Calculator," and the app will determine how much product is needed,
including a waste factor. "We wanted to help people find the
perfect floor for their needs," says Tom Sullivan, founder of
Lumber Liquidators. "With this new Floor Finder app, users can
really compare a lot of options anywhere they carry their iPhone."
While selecting a floor can be overwhelming with so many options to
choose from, the app saves the users' favorite flooring to a
special section. So, even if a flooring project isn't in the plans
for the near future, users can access some of their favorites
whenever they are ready to move forward. Ideas and Inspiration
Sometimes inspiration comes from seeing real customer makeovers.
Users can check out the Customer Brag section within the app where
Lumber Liquidators' customers can submit their before-and-after
photos. If a user's photos are selected to be featured in the Brag
area, that user will receive a free Bellawood Floor Care Kit from
Lumber Liquidators. Lumber Liquidators offers plenty of flooring
varieties to choose from, including hardwood, bamboo, cork and
laminate from premier brands such as Bellawood (featuring a 50-year
warranty), Dream Home laminate, Schon engineered, Morning Star
bamboo and Virginia Mill Works handscraped. The company keeps its
costs down so that it can offer high-quality, name-brand flooring
at the lowest prices possible. Many of Lumber Liquidators' brands
come with a 25- to 50-year warranty, setting it apart from the
competition. Once the perfect flooring is selected, the Floor
Finder app directs users to the store locator to find the nearest
Lumber Liquidators store. In addition to store locations, detailed
directions, store hours and contact information are offered.
Flooring can also be purchased online at the company's Web site,
http://www.lumberliquidators.com/. People who don't have access to
the iPhone app can find product information, DIY tips and order
samples online, via phone or in their local Lumber Liquidators
store. Lumber Liquidators is well known for offering the best
hardwood and laminate flooring at the lowest prices, but with the
new Floor Finder, getting a new floor just got a lot easier-and
very fun. For more information on the free Lumber Liquidators'
Floor Finder app, visit the Apple® iTunes store at
http://itunes.apple.com/us/app/floor-finder/id347639613?mt=8&uo=6.
The Floor Finder app was developed in conjunction with marketing
and development firms Mullen and Aurnhammer. About Lumber
Liquidators Lumber Liquidators is the largest specialty retailer of
hardwood flooring in the United States. With more than 180 stores
and 150 varieties of flooring, including solid and engineered
hardwood, bamboo, cork and laminate, and featuring premier brands
such as Bellawood (which features a 50-year warranty), Dream Home,
Schon, Tranquility, Virginia Mill Works and Morning Star, Lumber
Liquidators has one of the most extensive selections of prefinished
and unfinished hardwood flooring in the industry. While keeping
costs down is part of the company's philosophy, Lumber Liquidators
is also committed to offering high-quality, name-brand products
that it stands behind with confidence. All of its products --
unless specified otherwise -- are high-quality, graded to industry
specifications and standard flooring lengths. For additional
information, visit http://www.lumberliquidators.com/ or call
1.800.HARDWOOD. Apple, the Apple logo, iPod touch and iPhone are
trademarks of Apple.
http://www.newscom.com/cgi-bin/prnh/20100114/MM37792LOGO
http://multivu.prnewswire.com/mnr/lumberliquidators/42006DATASOURCE:
Lumber Liquidators CONTACT: Marco Pescara, Lumber Liquidators,
+1-757-259-4294, ; or Anne Viljaste, OLSON, +1-612-215-3527, , for
Lumber Liquidators Web Site: http://www.lumberliquidators.com/
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