- U.S. traffic data indicates that Black Friday will again see
higher in-store traffic than any other day during the holiday
rush
Sensormatic Solutions, the leading global retail solutions
portfolio of Johnson Controls (NYSE: JCI), today released its
predictions for the top busiest shopping days of the 2024 holiday
season in the United States as well as around the world. The
predicted top spots for the United States will be Black Friday
(Nov. 29), Super Saturday (Dec. 21) and the Monday before Christmas
(Dec. 23). Each year, Sensormatic Solutions retail traffic
consulting and analytics group forecasts the global top busiest
shopping days, leveraging historical holiday traffic data from its
ShopperTrak Analytics solution.
“The period from Black Friday through the New Year is critical
for retailers, and each year presents unique opportunities to
optimize strategies and delight in-store shoppers," said Tony
D’Onofrio, president at Sensormatic Solutions. “When the season
wraps, ‘success’ is not just about increased sales; it’s about
building brand loyalty, attracting new customers and setting the
tone for the coming year. Our traffic predictions provide a
valuable roadmap for the season, and the ability to adapt and
respond to holiday shopping trends can be the difference between a
good year and a great one for retailers.”
In the United States, the top 10 busiest shopping days account
for approximately 30 to 40% of all holiday retail traffic.
Sensormatic Solutions predicts U.S. in-store traffic will be
relatively flat, down no more than -3% year-over-year. To date,
traffic has been down -2.6% on average compared to 2023.
“Reviewing historical traffic insights data is crucial for
retailers to best strategize staffing, stock and promotions during
peak days of the 2024 holiday season,” said Grant Gustafson, head
of retail consulting and analytics at Sensormatic Solutions, whose
team predicts the season’s top busiest days. “Physical stores will
play a critical role once again this holiday season, providing
inspiration and convenience. While we don’t see signs of
significant risk to the anticipated flat traffic, we expect the
compressed holiday season to have an impact on total shopping
visits, as consumers will have fewer opportunities to shop. By
leveraging traffic data, retailers can tailor their offerings and
create memorable experiences that meet their shoppers'
expectations, such as personalized promotions and optimized store
layouts.”
Based on Sensormatic Solutions traffic data, the organization
predicts that the 10 busiest shopping days in the U.S. will
be:
- Friday, Nov. 29 – Black Friday
- Saturday, Dec. 21 – Super Saturday
- Monday, Dec. 23 – Monday Before Christmas
- Sunday, Dec. 22 – Sunday before Christmas
- Saturday, Dec. 14 – Second Saturday before Christmas
- Saturday, Nov. 30 – Saturday after Black Friday
- Thursday, Dec. 26 – Boxing Day
- Saturday, Dec. 7 – Third Saturday before Christmas
- Saturday, Dec. 28 – Saturday after Christmas
- Friday, Dec. 20 – Friday before Christmas
The predicted top busiest shopping days globally
include:
Australia
1. Thursday, Dec. 26 – Boxing Day
2. Monday, Dec. 23 – Monday before
Christmas
3. Saturday, Dec. 21 – Super Saturday
4. Sunday, Dec. 22 – Sunday before
Christmas
5. Friday, Dec. 27 – Friday after
Christmas
Brazil
1. Friday, Nov. 29 – Black Friday
2. Monday, Dec. 23 – Monday before
Christmas
3. Saturday, Nov. 30 – Saturday after
Black Friday
4. Sunday, Dec. 22 – Sunday before
Christmas
5. Saturday, Dec. 14 – Second Saturday
before Christmas
Canada
1. Thursday, Dec. 26 – Boxing Day
2. Friday, Nov. 29 – Black Friday
3. Saturday, Nov. 30 – Saturday after
Black Friday
4. Saturday, Dec. 21 – Super Saturday
5. Monday, Dec. 23 – Monday before
Christmas
China
1. Wednesday, Jan. 1 – New Year’s Day
2. Saturday, Nov. 9 – Early November
Saturday
3. Sunday, Nov. 10 – Early November
Sunday
4. Saturday, Jan. 25 – Late January
Saturday
5. Sunday, January 19 – Mid-January
Sunday
Colombia
1. Sunday, Dec. 22 – Sunday before
Christmas
2. Monday, Dec. 23 – Monday before
Christmas
3. Saturday, Dec. 21 – Super Saturday
4. Friday, Nov. 29 – Black Friday
5. Saturday, Dec. 14 – Second Saturday
before Christmas
Costa Rica
1. Friday, Nov. 29 – Black Friday
2. Sunday, Dec. 22 – Sunday before
Christmas
3. Monday, Dec. 23 – Monday before
Christmas
4. Saturday, Dec. 21 – Super Saturday
5. Saturday, Dec. 14 – Second Saturday
before Christmas
France
1. Saturday, Jan. 11 – First Saturday of
les soldes d'hiver
2. Saturday, Nov. 30 – Saturday after
Black Friday
3. Saturday, Dec. 21 – Super Saturday
4. Saturday, Dec. 14 – Second Saturday
before Christmas
5. Saturday, Jan. 18 – Second Saturday of
les soldes d'hiver
Germany
1. Saturday, Dec. 21 – Super Saturday
2. Saturday, Dec. 14 – Second Saturday
before Christmas
3. Monday, Dec. 23 – Monday before
Christmas
4. Saturday, Dec. 7 – Third Saturday
before Christmas
5. Saturday, Nov. 30 – Saturday after
Black Friday
Hong Kong
1. Saturday, Dec. 21 – Super Saturday
2. Sunday, Dec. 22 – Sunday before
Christmas
3. Saturday, Dec. 14 – Second Saturday
before Christmas
4. Saturday, Dec. 7 – Third Saturday
before Christmas
5. Sunday, Dec. 15 – Second Sunday before
Christmas
Italy
1. Sunday, Jan. 5 – Sunday before
Epiphany
2. Saturday, Jan. 4 – Saturday before
Epiphany
3. Monday, Jan. 6 – Epiphany
4. Sunday, Jan. 12 – Sunday after
Epiphany
5. Sunday, Dec. 1 – Sunday after Black
Friday
Mexico
1. Sunday, Nov. 17 – Sunday of Buen
Fin
2. Saturday, Nov. 16 – Saturday of Buen
Fin
3. Saturday, Dec. 21 – Super Saturday
4. Monday, Nov. 18 – Monday of Buen
Fin
5. Monday, Dec. 23 – Monday before
Christmas
New Zealand
1. Thursday, Dec. 26 – Boxing Day
2. Monday, Dec. 23 – Monday before
Christmas
3. Saturday, Dec. 21 – Super Saturday
4. Saturday, Nov. 30 – Saturday after
Black Friday
5. Sunday, Dec. 22 – Sunday before
Christmas
Singapore
1. Wednesday, Dec. 25 – Christmas Day
2. Saturday, Nov. 30 – Saturday after
Black Friday
3. Saturday, Dec. 21 – Super Saturday
4. Saturday, Dec. 28 – Saturday after
Christmas
5. Saturday, Jan. 18 – Late January
Saturday
South Africa
1. Friday, Nov. 29 – Black Friday
2. Saturday, Nov. 30 – Saturday after
Black Friday
3. Saturday, Dec. 21 – Super Saturday
4. Monday, Dec. 23 – Monday before
Christmas
5. Saturday, Dec. 14 – Second Saturday
before Christmas
South Korea
1. Wednesday, Dec. 25 – Christmas Day
2. Sunday, Nov. 3 – Early November
Sunday
3. Saturday, Nov. 2 – Early November
Saturday
4. Sunday, Dec. 22 – Sunday before
Christmas
5. Sunday, Dec. 8 – Third Sunday before
Christmas
Spain
1. Saturday, Jan. 4 – Saturday before
Epiphany
2. Friday, Jan. 3 – Friday before
Epiphany
3. Thursday, Jan. 2 – Thursday before
Epiphany
4. Saturday, Dec. 21 – Super Saturday
5. Saturday, Nov. 30 – Saturday after
Black Friday
United Kingdom/Ireland
1. Saturday, Dec. 21 – Super Saturday
2. Monday, Dec. 23 – Monday before
Christmas
3. Saturday, Dec. 14 – Second Saturday
before Christmas
4. Saturday, Dec. 7 – Third Saturday
before Christmas
5. Saturday, Nov. 30 – Saturday after
Black Friday
To learn about what shoppers are looking for this holiday season
and how Sensormatic Solutions can support retailers’ needs, read
“Predictions and Preparations: Getting Ready for Holiday 2024’s
Busiest Days.” For more Sensormatic Solutions holiday insights, use
#SensormaticHolidays to follow along on LinkedIn and X.
About Johnson Controls:
At Johnson Controls (NYSE:JCI), we transform the environments
where people live, work, learn and play. As the global leader in
smart, healthy and sustainable buildings, our mission is to
reimagine the performance of buildings to serve people, places and
the planet.
Building on a proud history of nearly 140 years of innovation,
we deliver the blueprint of the future for industries such as
healthcare, schools, data centers, airports, stadiums,
manufacturing and beyond through OpenBlue, our comprehensive
digital offering.
Today, with a global team of 100,000 experts in more than 150
countries, Johnson Controls offers the world's largest portfolio of
building technology and software as well as service solutions from
some of the most trusted names in the industry.
Visit www.johnsoncontrols.com for more information and follow
@Johnson Controls on social platforms.
About Sensormatic Solutions:
Sensormatic Solutions is the leading global retail solutions
portfolio of Johnson Controls powering operational excellence at
scale and enabling smart and connected shopper engagement. Our
intelligent digital operating platform – Sensormatic IQ – combines
the full Sensormatic Solutions portfolio, including third-party
data to deliver unmatched insights into shopper experience,
inventory intelligence, loss prevention and operational
effectiveness with advanced technologies, like AI and Machine
Learning. This enables retailers to act on prescriptive and
predictive data-driven outcomes to confidently move into the
future. Please visit Sensormatic Solutions or follow us on
LinkedIn, X and our YouTube channel.
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version on businesswire.com: https://www.businesswire.com/news/home/20240917439183/en/
Media: Jaclyn Messina Sensormatic Solutions by
Johnson Controls Work: +1 561-235-6458 jaclyn.messina@jci.com
Madison Southall Sensormatic Solutions by Johnson Controls
Work: +1 215-869-6452 madison.southall@jci.com
Grace Torrance Matter on behalf of Sensormatic Solutions
Work: +1-978-518-4504 jciretail@matternow.com
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