Vision Set by New Owner & Chairman
David C. Chung will Establish an
Innovation Pipeline for The Mental Wellness Company®
NEW
YORK, Nov. 1, 2024 /PRNewswire/ -- Amare
Global The Mental Wellness Company®, today announces new
executive leadership, including Amare executive Richard Higbee who has rejoined as General
Manager of the Americas. This appointment follows a series of
strategic leadership appointments that mark a significant step
forward in Amare's mission to lead the wellness category with
innovative and efficacious products, further underscoring the
brand's commitment to fostering mental wellness on a global
scale.
"Rich is a visionary leader with an established track record of
overseeing accelerated growth in North
America while focusing on the consumer in a highly
competitive market," shares Amare Global Owner & Chairman
David C. Chung. "Rich was vital to
the founding of Amare Global, and his strong commitment to mental
wellness makes him well-suited for our next phase of growth."
Higbee will oversee a best-in-class strategy that advances
commercial operations to drive product awareness, consumer
acquisition, retention, and growth in North America while leading education, sales
programming, and customer and field sales communications.
"I am beyond humbled to rejoin Amare as General Manager of the
Americas, a company that I am so proud to have been a part of from
the very beginning," says General Manager of the Americas Richard
Higbee. "I look forward to engaging our talented team with a strong
framework that diversifies our consumer reach and prioritizes
innovative products and programs."
Chief Executive Officer Asma
Ishaq adds, "Rich and our leadership executives are uniquely
poised to execute our global vision, champion our commitment to
innovation, and promote value across operations, IT, marketing, and
all aspects of our organization. Their combined expertise in the
consumer wellness category will undoubtedly strengthen Amare's
position as a leader in the mental wellness industry, steering us
toward an even brighter and more innovative future."
Strategic Executive Leadership Appointments
Chris Beck joins as
Chief Information Officer, bringing over 25 years of global IT
leadership experience, including senior roles at global
corporations and nimble startups, such as Tapestry, Merrill Lynch
and Harry's, Inc. Beck will spearhead the scaling of Amare's
technological capabilities, advancing IT business growth
strategies, and enhancing enterprise-level systems.
Richard Higbee rejoins as
General Manager of the Americas with over 30 years of experience in
direct selling. From product concept to customer experience, Higbee
will guide Amare's business strategy and work closely with product
development to bring clinically-studied products to the market.
Felicity Sissener has
been appointed as Chief Marketing Officer, bringing more than 20
years of experience with OMNI-channel prestige retail and digital
marketing for leading fashion and beauty brands, including
David Yurman, Jurlique and Crown
Laboratories. Sissener will guide the company's digital-first
transformation and global OMNI-channel strategies while leading all
marketing and e-commerce initiatives.
James Watson joins Amare
as General Manager of the Asia-Pacific Region with more than 20
years of executive-level experience in the direct selling industry.
With experience in over 35 countries, James will bring unique
expertise in driving growth and revenue in the Asia
Pacific.
Jonee Woodard joins
Amare as Chief Operations Officer with an impressive 30-year
background in operations management and supply chain optimization.
Her expertise in global logistics, ERP system management, and
senior leadership roles within the wellness and beauty industries
will be invaluable as Amare enhances operational excellence.
"Each leader brings unique talents and a shared commitment to
drive the global mental wellness movement forward. Together, we are
raising the global standard with innovative and efficacious
products that support the gut-brain axis (GBX) and a healthy
microbiome to support a balanced lifestyle," said Chung.
About Amare Global
Amare Global® is recognized as a category leader in mental
wellness solutions, offering innovative products informed by the
powerful relationship of the gut microbiome and the gut-brain axis
(GBX). Dedicated to quality and backed by award-winning US patented
formulations, Amare Global is committed to delivering
transformative solutions that foster love—"amare" in Latin.
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SOURCE Amare Global Holdings, INC.