LPGA Star to Exclusively Play the Maxfli Golf
Ball During the 2024 Season
PITTSBURGH, Jan. 24,
2024 /PRNewswire/ -- Today, Maxfli®, a distinguished
golf brand with a century-long legacy in performance and quality,
announced its exclusive golf ball endorsement agreement with
professional golfer Lexi Thompson.
This partnership signifies a major milestone as Thompson commits to
playing and endorsing the Maxfli Tour Series golf ball throughout
the 2024 season, while also acting as an ambassador and
spokesperson for the brand.
Thompson, entering her 13th year on the LPGA Tour, will begin
playing the Maxfli Tour ball at the LPGA Drive On Championship this
week in Bradenton, Florida. The
Maxfli Tour ball is part of the Maxfli Tour Series, which is sold
exclusively at DICK'S Sporting Goods and Golf Galaxy. Throughout
her career, Thompson has recorded 11 LPGA Tour victories, including
a major championship at the 2014 Kraft Nabisco Championship and the
2018 CME Group Tour Championship.
"I've been testing the Maxfli Tour Series for a few months now,
and the Maxfli Tour ball exceeded my expectations," said Thompson.
"The ball fits my game extremely well, increasing my ball speed
without sacrificing control. I'm excited to be joining forces with
a brand that has such a longstanding, proven reputation for
high-quality and performance.
Beyond the course, Thompson will amplify her partnership by
becoming the face of Maxfli in various marketing campaigns.
Leveraging her influence, she aims to inspire golfers of all skill
levels to choose the best Maxfli ball for their unique playing
styles through marketing activations and her social platform. The
partnership also will involve Thompson's participation in product
innovation and testing sessions for Maxfli's new Tour Series ball,
launching in 2025.
"Lexi is a remarkable golfer, and I can't think of a better
player to have join the Maxfli family as an exclusive partner for
the Maxfli golf balls," said Aimee
Watters, VP Vertical Brand Marketing, DICK'S Sporting Goods.
"Becoming only the seventh woman to compete in a PGA event is so
impressive, and we know there is more to come! We feel honored to
have Maxfli be a part of her journey and are confident that she
will continue to break records, while using our Tour series ball on
the course."
The Maxfli Tour Series offers a redesigned core for faster ball
speeds across all shots, increasing overall distance. The
innovative mantle design produces low spin off the driver to
maximize distance, while optimizing iron and wedge spin for
superior stopping power and enhanced control. Priced at
$39.99 per dozen, the Maxfli Tour
Series is an ideal choice for golf enthusiasts seeking tour-level
performance without the premium price tag.
Along with the Maxfli Tour ball that Lexi will be using during
the 2024 season, the Tour Series includes the Maxfli Tour-X and
Maxfli Tour-S.
About Maxfli
For over 100 years, the Maxfli brand
has had a prominent presence in golf's culture, designing and
producing tour quality equipment that delivers performance to the
golf enthusiast. Played by top professionals, Maxfli is widely
recognized as a golf brand resonating with players who are
passionate about technology, performance and improving their game.
Additional information about Maxfli can be found on dicks.com
and golfgalaxy.com.
About DICK'S Sporting Goods
DICK'S Sporting Goods
(NYSE: DKS) creates confidence and excitement by inspiring,
supporting and personally equipping all athletes to achieve their
dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer
serves athletes and outdoor enthusiasts in more than 850 DICK'S
Sporting Goods, Golf Galaxy, Public Lands, Moosejaw, Going Going
Gone! and Warehouse Sale stores, online, and through the DICK'S
mobile app. DICK'S also owns and operates DICK'S House of Sport and
Golf Galaxy Performance Center, as well as GameChanger, a youth
sports mobile app for scheduling, communications, live scorekeeping
and video streaming.
Driven by its belief that sports have the power to change lives,
DICK'S has been a longtime champion for youth sports and, together
with its Foundation, has donated millions of dollars to support
under-resourced teams and athletes through the Sports Matter
program and other community-based initiatives. Additional
information about DICK'S business, corporate giving, sustainability
efforts and employment opportunities can be found on dicks.com,
investors.dicks.com, sportsmatter.org, and dickssportinggoods.jobs,
as well as Facebook, Twitter, Threads, and Instagram.
Contact
DICK'S Sporting Goods
724-273-5552
press@dcsg.com
Category: Company
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