Company's Connected Platform on Full Display
in Booth 1426 at the 2025 NADA Show This Month
CHICAGO, Jan. 22,
2025 /PRNewswire/ -- Cars.com Inc. (NYSE: CARS)
(d/b/a "Cars Commerce"), an audience-driven technology company
empowering automotive, shares new data about the value of its
connected platform. Dealer customers taking advantage of more than
one of the platform's four core capabilities (Marketplace, Digital
Experience, Trade & Appraisal and Media Network) on average
receive up to 2x more leads and connections from consumers and sell
inventory at least 10% faster than those using only one of the
platform's capabilities.¹
"We've built an interoperable platform that helps our customers
sell cars — plain and simple. Considering the most pressing
challenges retailers are facing this year center around used-car
acquisition strategies to drive more profit, audience targeting and
competitive differentiation, I'm confident the Cars Commerce
platform is the solution to drive sales, operational efficiency and
profitability for our customers," said Alex
Vetter, CEO of Cars Commerce.
According to a recent Cars Commerce survey, the top concerns of
auto retailers in 2025 mimic challenges faced in 2024 — only their
concern of acquiring more used cars more profitably grew 20 ppts
year over year.² The top three 2025 dealer paint points are:
- Acquiring more used vehicles, more profitability
- Targeting higher quality in-market shoppers
- Differentiating our dealership from competitors
The Cars Commerce platform offers technology and solutions to
advertise inventory and unique dealership brands, target and reach
in-market shoppers, manage reputation, efficiently acquire used
inventory directly from consumers, promote and differentiate
dealerships across marketplace and websites, and, ultimately,
operate more efficiently with a single provider.
The Cars Commerce platform four core capabilities include:
- Marketplace: As the No. 1 most recognized
automotive marketplace and largest automotive review platform³,
Cars.com customers have the opportunity to showcase the full value
of their inventory and consumer experience — beyond just price — to
approximately 25 million unique, ready-to-buy shoppers each month.
Generating the most website referrals per dealer compared to
its closest competitors⁴, Cars.com confidently refers shoppers
directly to the retail environment, where sales and service is best
left to the pros.
- Digital Experience: Cars Commerce offers a
next-generation digital experience through its industry-leading
brand Dealer Inspire, with a recently upgraded website platform
offering. Importantly, retailers who leverage a Dealer Inspire
website and add a Cars.com marketplace package can sell their
inventory, on average, four days faster than those leveraging only
a Dealer Inspire website, gaining an approximately 10% lift in
inventory turn time and seeing 40% more key events
(forms, chat, click to call) to their website compared to dealers
with only a Dealer Inspire website.⁵ Retailers attending NADA can
access a new Website Health Report in the Cars Commerce
booth to review performance and identify areas for
optimization.
- Trade & Appraisal: With AccuTrade, retailers
can gain a scalable appraisal profit engine. In 2024, retailers
completed more than 2.5 million appraisals through AccuTrade with
45% more used-car acquisitions year over year.⁶ These
dealers also unlocked new, profitable growth for their business by
acquiring inventory directly from their service drives. Pairing
AccuTrade's trade and appraisal technology with the Cars.com
marketplace delivers a 90% lift in total leads, and those
leads convert to double-digit higher sales.⁷ For retailers
attending NADA, a new personalized Marketplace Inventory Score
Report uses data science to determine whether a dealer's
inventory could be at risk based on pedigree of the vehicle, supply
and demand, and the dealership's ability to sell specific kinds of
vehicles. For deeper insights to provide optimal exit / pricing
strategies and the technology needed to manage poor or performing
inventory, Cars Commerce will offer a sneak peek of their new
inventory management system, AccuTrade Inventory Intelligence
Platform, at the booth.
- Cars Commerce Media Network: In a new, simplified
dealer product suite debuting at NADA 2025, the Cars Commerce Media
Network offers four performance and brand media solutions powered
by Cars.com's powerful audience. The offering aims to deliver on
outcomes most important to retailers, including Awareness,
Consideration, VDP Traffic and Turn Rate. According to a recent
case study of 25 Cars Commerce media customers, it was found that
Cars.com shoppers convert 5x higher than Google's audiences
and Cars.com's cost-per-click is 32% lower than dealer first-party
data.⁸ In addition, marketplace and/or website customers who add a
media package consistently see double-digit improvements in
connections.⁹
To follow Cars Commerce platform updates, visit here. To witness
the Cars Commerce platform in action, visit booth No. 1426 at the
2025 NADA Show, the largest U.S. automotive event of the year, held
at the New Orleans Ernest N. Morial Convention Center Jan. 23-26.
¹ Based on an internal analysis of Cars Commerce ~18,000
customer base, October 2024
² Cars.com Internal Data, 309 survey responses from dealers and
dealership personnel, November
2024
³ Cars.com Brand Tracker, Q4 2024
⁴ Cars Commerce Internal Data, Dealer Inspire plus Marketplace
referral data, Q2 2023
⁵ Internal Cars Commerce data and analysis looking at key events
from 2,189 Dealer Inspire customers and 1,527 Dealer Inspire plus
Cars.com marketplace customers, October
2024
⁶ Cars Commerce Internal data, Total Appraisals and Total
Appraisals Won, January-December
2024
⁷ Cars Commerce internal data, January
2024
⁸ Cars Commerce Case Study with 25 Dealer Inspire plus Cars.com
marketplace customers, October-December
2024
⁹ Cars Commerce internal data and analysis of Marketplace and
Website customers plus addition of Media, January 2024
ABOUT CARS COMMERCE
Cars Commerce is an audience-driven technology company
empowering automotive that simplifies everything about buying and
selling cars. The Cars Commerce platform includes the flagship
automotive marketplace and dealer reputation site Cars.com,
innovative digital marketing technology and services from Dealer
Inspire, industry-leading trade-in and appraisal technology from
AccuTrade, an exclusive in-market media network, and powerful and
predictive AI technologies that enable more efficient and
profitable retail operations. Cars Commerce is the essential
partner to stay one step ahead in automotive. Learn more at
www.carscommerce.inc.
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SOURCE Cars Commerce