Finlandia Vodka's New Website: Images and Moments from a Naturally Pure World
2006年9月7日 - 9:00PM
ビジネスワイヤ(英語)
Finlandia Vodka is launching its redesigned website, Finlandia.com,
today in an effort to deepen interaction and relationships between
consumers and the brand through an interactive experience. The
unique graphic design and easy navigation of the site take
consumers to a "place and moment of purity" - to the world from
which Finlandia Vodka is born. "Finlandia Vodka is perfect for
those moments when quality counts the most - either at home or in a
bar or club with good friends. Its versatility and mixability help
consumers make the perfect cocktail when entertaining," said Tomas
Manasek, Director Global Marketing. "The new design reflects
Finlandia's natural and authentic personality and the pure
character of its ingredients, but also reflects the essence of
Finnish design heritage - simplicity and cleanliness." The website
was designed by Dallas-based Slingshot, LLC. The primary content
areas and goals of Finlandia.com include: -- Brand Stories: Unique
imagery and engaging stories brought to the consumer in a highly
interactive way. The stories portray the unique personality and
character of Finlandia through simple voice and sounds. -- Product
Information: Essential information on Finlandia vodka and its
family of flavors, allowing the consumer to learn about the
uniqueness of Finlandia -- Drinks and recipes: Classic and unique
recipes based on Finlandia classic as well as flavor Fusions for
any pure moment or occasion. -- Consumer Interaction: Invitation to
interact with the brand and find information about what is
happening around the world -- Responsibility message: Keep your
judgment pure. Drink responsibly. "Finlandia's brand stories
section provides consumers a chance to get to know Finlandia and
the authentic stories that create the brand including the six-row
barley, pure glacial spring water, and Midnight Sun," said Manasek.
"It also allows them to a take a moment and experience the brand's
world and be moved by each story." Finlandia Vodka is a product
with great heritage, unparalleled quality, and a global reputation.
Finlandia's pure clean taste can be attributed to only the finest
ingredients: pure glacial spring water, six-row barley grown under
the nurturing glow of the Midnight Sun and the continuous
distillation process. Unlike other vodkas, Finlandia's water which
comes from Rajamaki, requires no treatment due to its natural
purity thanks to its naturally pure source in a glacial moraine
created during the last ice age 10,000 year ago. For more
information about Finlandia Vodka, please visit www.Finlandia.com.
Keep Your Judgment Pure. Drink Responsibly. Finlandia Vodka, is one
of the fine spirits imported by Brown-Forman Corporation
(NYSE:BFB), a diversified producer and marketer of fine quality
consumer products, including Jack Daniel's, Canadian Mist, Southern
Comfort, Finlandia Vodka, Fetzer and Bolla Wines, Korbel California
Champagnes, and Hartmann Luggage.
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