BFB Brown-Forman Corporation (Class B)

Finlandia Vodka is launching its redesigned website, Finlandia.com, today in an effort to deepen interaction and relationships between consumers and the brand through an interactive experience. The unique graphic design and easy navigation of the site take consumers to a "place and moment of purity" - to the world from which Finlandia Vodka is born. "Finlandia Vodka is perfect for those moments when quality counts the most - either at home or in a bar or club with good friends. Its versatility and mixability help consumers make the perfect cocktail when entertaining," said Tomas Manasek, Director Global Marketing. "The new design reflects Finlandia's natural and authentic personality and the pure character of its ingredients, but also reflects the essence of Finnish design heritage - simplicity and cleanliness." The website was designed by Dallas-based Slingshot, LLC. The primary content areas and goals of Finlandia.com include: -- Brand Stories: Unique imagery and engaging stories brought to the consumer in a highly interactive way. The stories portray the unique personality and character of Finlandia through simple voice and sounds. -- Product Information: Essential information on Finlandia vodka and its family of flavors, allowing the consumer to learn about the uniqueness of Finlandia -- Drinks and recipes: Classic and unique recipes based on Finlandia classic as well as flavor Fusions for any pure moment or occasion. -- Consumer Interaction: Invitation to interact with the brand and find information about what is happening around the world -- Responsibility message: Keep your judgment pure. Drink responsibly. "Finlandia's brand stories section provides consumers a chance to get to know Finlandia and the authentic stories that create the brand including the six-row barley, pure glacial spring water, and Midnight Sun," said Manasek. "It also allows them to a take a moment and experience the brand's world and be moved by each story." Finlandia Vodka is a product with great heritage, unparalleled quality, and a global reputation. Finlandia's pure clean taste can be attributed to only the finest ingredients: pure glacial spring water, six-row barley grown under the nurturing glow of the Midnight Sun and the continuous distillation process. Unlike other vodkas, Finlandia's water which comes from Rajamaki, requires no treatment due to its natural purity thanks to its naturally pure source in a glacial moraine created during the last ice age 10,000 year ago. For more information about Finlandia Vodka, please visit www.Finlandia.com. Keep Your Judgment Pure. Drink Responsibly. Finlandia Vodka, is one of the fine spirits imported by Brown-Forman Corporation (NYSE:BFB), a diversified producer and marketer of fine quality consumer products, including Jack Daniel's, Canadian Mist, Southern Comfort, Finlandia Vodka, Fetzer and Bolla Wines, Korbel California Champagnes, and Hartmann Luggage.