Global sports teams unite to run fan-driven
sustainability campaign
WESTMINSTER, Colo., Nov. 11,
2024 /PRNewswire/ -- Today four of the biggest
teams in global sports – Arsenal, Los Angeles Rams, Denver Nuggets,
and Colorado Avalanche – join forces to launch the "Green Action
League," the largest fan-driven campaign on sustainability ever
seen in sports. This collaborative tournament invites European
football, American football, basketball, and ice hockey supporters
to compete against one another to help their team secure the title
of the 'greenest fans'.
The tournament, powered by Ball Corporation and hosted on the
Planet League platform, runs from November
11 to December 1, 2024 to inspire sports supporters across
the world to adopt greener habits. Participants score 'green
points' for sustainable activities.
"The Green Action League is all about how small, simple actions
can add up to a massive impact," said Tom
Gribbin, Founder, Planet League. "Fans don't need to
overhaul their lives; just recycling an aluminum can, opting for a
meatless meal, or picking up litter can score points and help their
team lead the way in sustainability. We're proud to partner with
these incredible sports teams, who are showing the world that,
together, we can tackle climate in a fun and accessible way."
This sustainability competition is the first-of-its-kind global
partnership between Ball Corporation (NYSE: BALL) and Kroenke
Sports & Entertainment (KSE), which includes four marquee teams
across three markets: Denver,
Los Angeles and London. The partnership was founded on a
shared vision to advance sustainability in sports and entertainment
by strengthening in-venue aluminum recycling, providing fans with a
more environmentally friendly fan experience and showcasing
aluminum as a sustainable beverage packaging choice.
"We are excited to partner with KSE, one of the world's leading
sports ownership groups, and Planet League to encourage sports fans
around the globe to make more sustainable choices through everyday
actions," said Mike Kelley, Director
of Strategic Partnership at Ball Corporation. "To build on this
program with Arsenal, and expand it with the Nuggets, Avalanche and
Rams is a testament to our values-driven partnership with KSE.
Together, we are helping to advance a world free from waste."
All team supporters from Arsenal, Los Angeles Rams, Denver
Nuggets, and Colorado Avalanche can compete individually to earn
the title of the 'greenest fan' for their respective team.
Additionally, the four teams' supporters will face off to see which
fanbase can score the most 'green points' over the three-week
period.
Team supporters sign up on their team's own platform and can
score by taking simple green actions including recycling aluminum
cans, switching to plant-based meals, and engaging in community
litter picks. Each activity earns points and top performers from
each team will win exclusive prizes such as game tickets,
meet-and-greets with players, and signed merchandise.
The focus on aluminum packaging is key, as it remains one of the
most sustainable materials: fully circular, with 75% of all
aluminum ever produced still in use today. Aluminum beverage cans
go from the recycling bin to store shelves in as little as 60 days,
making it the most recycled beverage packaging solution
available.
Each team's sign-up site can be found here:
- Arsenal: GreenGooners.com
- Los Angeles:
RecyclingRams.com
- Denver Nuggets: NetZeroNuggets.com
- Colorado Avalanche: AluminumAvs.com
Arsenal Chief Commercial Officer, Juliet
Slot, said, "We're delighted to be part of the Green Action
League in collaboration with our partner Ball Corporation and our
wider KSE family. This will bring our award-winning campaign, the
Green Gooners Cup, back for our supporters. When this was first
launched earlier this year, we connected with Gooners in 164
countries, who between them took almost 60,000 sustainable actions
in three weeks. We want to build on this, deepen those connections,
and continue to drive sustainability together."
"This is more than just a competition; it's a movement where our
diverse fanbases come together to champion sustainability,
partnering with a purpose," said Jennifer
Prince, Chief Commercial Officer, Los Angeles Rams.
"Together, we can show the world that sports can lead the charge
for a greener future. Let's compete, collaborate, and make a real
impact—because every fan can be a hero in the fight for our
planet."
"The Nuggets and Avalanche are proud to work with Ball, Planet
League, the Rams and Arsenal on this strategic and innovative
campaign," said Michael Ceilley,
Senior Vice President & General Manager, Partnership Marketing
& Media Sales at Kroenke Sports & Entertainment. "When we
partnered with Ball, we had a vision to be leaders in
sustainability in Sports and Entertainment. This campaign allows us
to engage the fans with our championship sports teams in a new and
fun way. We're excited to provide our fans in Colorado the opportunity to complete green
actions in-arena or at home to make every day more sustainable.
We're all in this together."
For more information please contact:
Tom Gribbin, Founder, Planet
League: tom@planetleague.co.uk, +44 (0)7788 598100
Emma Wood, Communications Manager
at Ball: Emma.Wood@Ball.com
About Planet League
Planet League uses the power of sport to mobilize supporters to
take climate action. Planet League has partnerships with over 80
professional clubs in the UK. Its unique technology includes a
virtual assistant referee (VAR) system to verify green actions
taken by supporters.
To date, over 300,000 verified actions have been taken by
supporters on the platform across a wide range of environmental
themes including energy efficiency, switching to plant-based food,
food waste, travel, waste reduction and recycling.
www.planetleague.co.uk
https://twitter.com/PlanetLge
About Ball Corporation
Ball Corporation supplies innovative, sustainable aluminum
packaging solutions for beverage, personal care and household
products customers. Ball Corporation employs 16,000 people
worldwide and reported 2023 net sales of $12.06 billion, which excluded the divested
aerospace business. For more information, visit www.Ball.com,
or connect with us on Facebook or X.
About Kroenke Sports & Entertainment
Denver-based Kroenke Sports &
Entertainment (KSE) is one of the world's leading ownership,
entertainment and management groups. KSE's portfolio of
professional sports teams and venues include: Arsenal F.C. (EPL),
the Los Angeles Rams (NFL), Denver Nuggets (NBA), Colorado
Avalanche (NHL), Colorado Rapids (MLS), Colorado Mammoth (NLL),
SoFi Stadium, Emirates Stadium, Ball Arena, Dick's Sports Goods
Park and the Historic Paramount Theatre. Additional properties
under KSE's umbrella include Altitude Sports & Entertainment, a
24-hour regional television network, its direct-to-consumer
streaming service, Altitude+, and KSE Radio which includes Altitude
Sports Radio 92.5FM, MIX 100, KOOL and Altitude Sports Radio
950AM.
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SOURCE Ball Corporation
