Breckenridge Distillery, one of the most-awarded craft distilleries
in the U.S., and Breckenridge Brewery, two subsidiaries
of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY),
today announced the fourth edition of
Sexy Motor
Oil, a limited release collaboration barrel-aged whiskey
alongside a new collaboration, a whiskey-barrel aged beer, of the
same name. The two iconic Colorado brands have come together to
bring the two new releases of Sexy Motor Oil to lovers of both
whiskey and beer this Valentine’s Day.
The ongoing Sexy Motor Oil collaboration between Breckenridge
Distillery and Breckenridge Brewery, which are located three miles
from one another, involves aging the brewery’s Imperial Oatmeal
Stout in the distillery’s bourbon whiskey barrels. After the beer
has been emptied from the barrels, the distillery fills the barrels
with Breckenridge Bourbon Whiskey where it ages for more than a
year to become Sexy Motor Oil whiskey.
This year’s Sexy Motor Oil whiskey is 107 proof, with delicious
cherry and caramel cream notes, perfectly balanced with a cinnamon
and oak backdrop; dry cacao envelopes the tongue after every sip.
The Sexy Motor Oil beer plays up big warming notes of rich
chocolate and robust coffee flavors.
The barrel-aged beer is an imperial oatmeal stout aged over six
months in a Breckenridge Distillery Bourbon Barrel with a 13.1%
abv. With a velvety mouthfeel, this enticing beer is a great
cold-weather sipper. The Imperial Oatmeal Stout imparts notes of
dark chocolate-covered cherries, espresso, and toffee; and its time
in the Breckenridge Distillery’s high-rye bourbon barrels imparts
hints of caramel sweetness layered with notes of vanilla. While the
bourbon barrels impart bourbon characteristics, it's the time in
the barrel that makes a smooth, complex, and sexy beer.
Starting Valentine’s Day on Feb.14, 2024, the limited-edition
Sexy Motor Oil whiskey will be available for purchase at
Breckenridge Distillery and the Breckenridge Distillery Tasting
Room on Main Street in Breckenridge, Colorado, and will retail for
$200. The limited-edition Sexy Motor Oil beer will be available in
Crowlers and single serve 16 oz cans at the Breckenridge Brewery
Brewpub for $9 and offer 10oz pours in house for $8.
“Our collaboration with Breckenridge Brewery has deepened over
the years, rooted in a mutual commitment to craftsmanship and
innovation,” said Bryan Nolt, founder and CEO of Breckenridge
Distillery. “Sexy Motor Oil represents the harmonious blend of our
expertise and the embodiment of our shared values. We invite
connoisseurs to savor a fusion of distinct flavors, meticulous
attention to detail, and a passion for creating exceptional
libations.”
“Having both Breck Distillery and the Breck Brew Pub in the same
town since the beginning has created a natural hometown
partnership--allowing us the ability to talk shop over lunch and
come up with creative collaborations like Sexy Motor Oil,” said
Jimmy Walker, Head Brewer for Breckenridge Brewery. “Moreover,
having them down the street allows us to exchange the freshest
barrels possible which maximizes the flavor impact on the barrel
aged beer, and the beer barrel aged whiskey creating something
extraordinary.”
Breckenridge Distillery and Breckenridge Brewery are no
strangers to barrel aged collaboration projects. In previous years,
the two iconic Breckenridge businesses have released Buddy Pass a
similar collaborative concept featuring an Imperial Stout Cask
Finished Whiskey and Whiskey-Barrel Aged Oatmeal Stout Beer–that is
available in select states.
Visit Breckenridge Distillery and Breckenridge Brewery
locations to pick up bottles of this year’s limited edition
Sexy Motor Oil whiskey and beer to gift on Valentine’s Day. For
more on the production behind the Sexy Motor Oil, visit
www.breckenridgedisitllery.com.
About Breckenridge Distillery
Founded in Colorado in 2008, Breckenridge
Distillery is the “World’s Highest Distillery,” and is best known
for its award-winning blended bourbon whiskey, a high-rye mash
American-style whiskey.
One of the most highly awarded distilleries in
the U.S., the Breckenridge Distillery is proudly a 3x Icons of
Whisky and 9x winner of Best American Blended winner at the World
Whiskies Awards by Whisky Magazine (2016, 2017, 2018, 2019, 2021,
2022 and 3x in 2023) and a 4x winner of Colorado Distillery of the
Year by the New York International Spirits Competition. Most
recently, their Breckenridge High Proof won World’s Best Blended
Whiskey at the World Whiskies Awards joining Breckenridge Gin named
2021 World’s Best Compound Gin at the World Gin Awards by Gin
Magazine.
The Breckenridge Distillery is more than
award-winning spirits, offering an immersive guest experience.
Named as one of the country’s Top Visitor Attractions by Whisky
Magazine, guests can dine at their award-winning restaurant, enjoy
show-stopping cocktails, learn about their highly awarded spirits
with an in-depth tasting, and get an inside look at their active
production facility. New to the distillery, guests have the
opportunity to blend their own whiskey as they learn the inner
workings of whiskey production.
To learn more about Breckenridge Distillery,
visit www.breckenridgedistillery.com. Keep up with
Breckenridge Distillery on Instagram by following @breckdistillery
and become a fan at facebook.com/BreckDistillery.
About Breckenridge BreweryBreckenridge Brewery
opened its doors in 1990 in the ski town of Breckenridge, Colorado.
What started as a small brewpub has grown into one of the largest
breweries in the U.S. The original brewery still serves its craft
beer and delicious pub fare at a high altitude. The production
brewery outside of Denver sends beer to 49 states and offers tours,
dining, and a welcoming Colorado beer garden experience. With a
focus on balanced, approachable, and interesting beer, the
brewery’s portfolio contains classics like Vanilla Porter,
Avalanche Amber Ale, Agave Wheat, Strawberry Sky, and Hop Peak IPA,
along with a variety of specialty beers that include seasonals,
barrel-aged beers, the Brewery Lane Series, and a nitrogen-charged
canned series. Visit www.breckbrew.com for more information.
Both Breckenridge Distillery and Breckenridge
Brewery are subsidiaries of Tilray Brands, Inc. (NASDAQ: TLRY and
TSX: TLRY), a leading global cannabis-lifestyle and consumer
packaged goods company inspiring and empowering the worldwide
community to live their very best life.
For more information about Tilray Brands,
visit www.tilray.com and follow @tilray on Instagram,
Twitter, Facebook, and LinkedIn.
Forward-Looking Statements
Certain statements in this communication that
are not historical facts constitute forward-looking information or
forward-looking statements (together, “forward-looking statements”)
under Canadian and U.S. securities laws and within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, that are
intended to be subject to the “safe harbor” created by those
sections and other applicable laws. Forward-looking statements can
be identified by words such as “forecast,” “future,” “should,”
“could,” “enable,” “potential,” “contemplate,” “believe,”
“anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,”
“project,” “will,” “would” and the negative of these terms or
similar expressions, although not all forward-looking statements
contain these identifying words. Certain material factors,
estimates, goals, projections, or assumptions were used in drawing
the conclusions contained in the forward-looking statements
throughout this communication. Forward-looking statements include
statements regarding our intentions, beliefs, projections, outlook,
analyses, or current expectations. Many factors could cause actual
results, performance, or achievement to be materially different
from any forward-looking statements, and other risks and
uncertainties not presently known to the Company or that the
Company deems immaterial could also cause actual results or events
to differ materially from those expressed in the forward-looking
statements contained herein. For a more detailed discussion of
these risks and other factors, see the most recently filed annual
information form of Tilray and the Annual Report on Form 10-K (and
other periodic reports filed with the SEC) of Tilray made with the
SEC and available on EDGAR. The forward-looking statements included
in this communication are made as of the date of this communication
and the Company does not undertake any obligation to publicly
update such forward-looking statements to reflect new information,
subsequent events, or otherwise unless required by applicable
securities laws.
Media Contact:Kelsey
Bardachkelsey.bardach@rygr.us970-924-0704 ext. 2105
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/f189f976-65c7-4884-bae4-05922770b505https://www.globenewswire.com/NewsRoom/AttachmentNg/e64c9e02-50e0-47c5-a954-8f871ebf8759
Tilray Brands (NASDAQ:TLRY)
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