TiVo Appoints Ira Bahr CMO
2014年3月10日 - 9:24PM
Marketwired
TiVo Appoints Ira Bahr CMO
SAN JOSE, CA--(Marketwired - Mar 10, 2014) - TiVo Inc. (NASDAQ:
TIVO), a leader in the advanced television market, today announced
it has appointed Ira Bahr as Chief Marketing Officer. Bahr will
oversee the company's strategic marketing efforts in support of
TiVo's business around the world. Bahr will assume this new role
immediately, based in TiVo's San Jose corporate headquarters and
report directly to Tom Rogers, President and CEO of TiVo.
Bahr brings to TiVo more than 25 years of sales, marketing and
business development experience with many high profile consumer,
technology and media brands, most notably as CMO of DISH Network,
where he was responsible for customer acquisition, customer
loyalty, customer technology, corporate communications and Latino
marketing activities. During his tenure, Bahr oversaw product
planning and marketing for the "Hopper," DISH's whole-home DVR as
well as DISH's first mobile applications on iOS and Android.
Previously, Bahr led strategic marketing for Sirius Satellite
Radio. As that company's 12th employee, he oversaw many facets of
business development, marketing, programming and operations and,
most notably, was responsible for the creation of the Sirius name
and corporate identity.
"Ira brings with him tremendous insight and deep strategic
experience from his work with some of the largest media,
entertainment and consumer brands in the world," said Rogers. "His
successful track-record underscores a unique ability to communicate
and market sometimes complex messages to consumers and he will play
an important role as we continue to deliver the best TV experience
to viewers around the world. We are extremely pleased to have Ira
on board."
"TiVo is one of the most famous trademarks in America and its
products are some of the most loved consumer electronics ever
developed. There is a clear opportunity for TiVo to help shape the
future of video consumption and I am elated to be a part of it,"
said Bahr.
Bahr began his career at BBDO, where he held various positions
of increasing responsibility throughout a 13-year tenure, working
with high-profile clients including FedEx, Pepsi and GE. Most
recently he served as the Chief Marketing Officer for Inspirato, a
luxury destination club.
Bahr holds a B.A. from Columbia University in New York City.
About TiVo Inc. Founded in 1997, TiVo Inc. (NASDAQ: TIVO)
developed the first commercially available digital video recorder
(DVR). Today TiVo is a global leader in advanced television service
for virtually any platform or device. TiVo offers its service
directly to consumers, and also distributes its technology and
services through solutions tailored for cable, satellite and
broadcasting companies. Since its founding, TiVo has evolved into
the ultimate single-solution media center by combining its patented
DVR technologies and universal cable box capabilities with the
ability to aggregate, search and deliver millions of pieces of
broadband, cable and broadcast content directly to the television.
TiVo also continues to weave itself into the fabric of the media
industry by providing interactive advertising solutions and
audience research and measurement ratings services to the
television industry. www.tivo.com.
TiVo and the TiVo Logo are trademarks or registered trademarks
of TiVo Inc. or its subsidiaries worldwide. © 2014 TiVo Inc. All
rights reserved. All other trademarks are the property of their
respective owners.
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