Rumble Joins X to Sue Advertising Cartel that Allegedly Conspired to Withhold Digital Advertising Revenue
2024年8月7日 - 12:31AM
Rumble (NASDAQ:RUM), the video-sharing platform and cloud services
provider, announced that it has joined the social media platform X
to file antitrust lawsuits alleging a conspiracy to withhold
advertising revenue from Rumble and other digital media platforms.
In its filing in the U.S. District Court for the Northern
District of Texas, Rumble named as defendants the World Federation
of Advertisers (WFA), as well as the advertising agency WPP and its
subsidiary GroupM Worldwide.
The conspiracy centers around an initiative called the Global
Alliance for Responsible Media (GARM), created by the WFA, that
established arbitrary standards for the content on digital
platforms where its members may want to advertise. GARM used those
one-size-fits-all standards to perpetrate an advertiser boycott
against Rumble and other platforms. The suit also notes that GARM
has vast reach since it counts the six largest ad agency holding
companies among its members, including defendant WPP.
“The brand safety standards set by advertisers and their ad
agencies should succeed or fail in the marketplace on their own
merits and not through the coercive exercise of market power,”
Rumble’s complaint reads. “All of this illegal conduct is done at
the expense of platforms, content creators, and their users, as
well as the agencies’ own advertiser clients who pay more for ads
as a result of their collusion.”
The unlawful conduct alleged by Rumble is also the subject of an
ongoing investigation by the U.S. House Judiciary Committee in
Congress. An interim committee staff report issued in July found
that the way GARM has operated in this regard “is likely illegal
under the antitrust laws and threatens fundamental American
freedoms.”
Rumble is seeking a declaration that the defendants’ conduct is
illegal, a permanent injunction against the continued conduct,
damages, interest, and legal fees, among other relief.
ABOUT RUMBLE
Rumble is a high-growth video platform and cloud services
provider that is creating an independent infrastructure. Rumble’s
mission is to restore the internet to its roots by making it free
and open once again. For more information, visit:
corp.rumble.com.
Contact: press@rumble.com
Rumble (NASDAQ:RUM)
過去 株価チャート
から 8 2024 まで 9 2024
Rumble (NASDAQ:RUM)
過去 株価チャート
から 9 2023 まで 9 2024