RUE Rue21, Inc. (MM)

rue21, inc. (Nasdaq:rue) today announced that the Company will be holding a conference call to review its first quarter fiscal 2012 financial results on Thursday, May 24, 2012 at 4:30 p.m. EST. The broadcast will be available by clicking on the 'Investor Relations' section of the Company's website at www.rue21.com. An online archive of the webcast will be available within two hours of the conclusion of the call and will remain available on the website for 90 days.

About rue21, inc.

rue21 is a leading specialty apparel retailer offering exclusive branded merchandise and the newest trends at a great value. rue21 currently operates 802 stores in 46 states. Learn more at www.rue21.com.

CONTACT: Joseph Teklits / Jill Gaul
         ICR, Inc
         203-682-8200
         jteklits@icrinc.com