SIOUX FALLS, S.D., Jan. 4, 2012 /PRNewswire/ -- LodgeNet
Interactive Corporation, the leading provider of interactive media
and connectivity services to hospitality and healthcare businesses
and the consumers they serve, and REELZCHANNEL—TV About Movies®
today announced the launch of an exclusive new movie promotion
channel that replaces the LodgeNet promotional channel in more than
1 million guest rooms served by the company's interactive TV (iTV)
platforms.
(Logo:
http://photos.prnewswire.com/prnh/20080115/AQTU120LOGO)
"The Premiere Channel, powered by REELZ" is now showing at
LodgeNet served hotels across the U.S. It offers guests a breadth
and depth of "behind the scenes" content previously unseen in any
in-room promo channel, including extended-length trailers, movie
set visits, red-carpet premieres, actor interviews, movie reviews
and Hollywood news. LodgeNet is
co-producing The Premiere Channel in association with REELZ. The
linear channel – which is part of the hotel's free-to-guest lineup
– is enhanced with a "Free On Demand" feature allowing guests to
"telescope" directly from the Premiere Channel into free bonus
content. The linear channel and related Free On Demand content is
being sponsored by a select number of advertising partners,
enabling LodgeNet to deliver it at no cost to hotels.
"The Premiere Channel is a first of its kind in the hotel space
and offers unprecedented benefits for traveling cinema fans,
hoteliers, sponsoring advertisers and our movie studio partners,"
said Derek S. White, President,
Interactive & Media Networks for LodgeNet. "Hotels get
exclusive content and guests get the 'inside scoop' on the movies
and actors they love, while studios and advertisers have the
opportunity to reach a potential audience of more than 47 million
desirable consumers a month in a 'captive' and DVR-free
environment."
"With 98% of hotel guests turning on the TV and an average
in-room view time of over three hours a day, the guest room
television represents a potent platform for targeting consumers who
are extremely difficult to reach in other environments," said John
deGarmo, Senior Vice President Sales & Distribution at REELZ.
"The Premiere Channel offers studios the opportunity to promote
their latest releases to a frequent movie-going audience through a
vehicle that is fresher and more in-depth than the traditional
trailer loops. We are enthusiastic about working with LodgeNet on
this production to deliver something new and unique for in-room
entertainment."
About LodgeNet
LodgeNet Interactive Corporation is the leading provider of
interactive media and connectivity services to hospitality and
healthcare businesses and the consumers they serve. Recently named
by Advertising Age as one of the Leading 100 US Media
Companies, LodgeNet Interactive serves approximately 1.7
million hotel rooms worldwide in addition to healthcare facilities
throughout the United States. The
Company's services include: Interactive Television, Broadband,
Mobile and Advertising Media Solutions along with nationwide
technical and professional support services. LodgeNet Interactive
Corporation owns and operates businesses under the industry leading
brands: LodgeNet, The Hotel Networks and LodgeNet Healthcare.
LodgeNet Interactive is listed on NASDAQ and trades under the
symbol LNET.For more information, please visit
www.lodgenet.com.
About REELZCHANNEL
REELZCHANNEL—TV About Movies® is the only cable and satellite
network devoted to delivering entertaining and informative
programming that is all about movies, including the celebrities,
fashion, music and stories behind the stories. With shows featuring
movie and entertainment experts including Leonard Maltin,
Richard Roeper, Sam Rubin and John
Salley, fans get trusted insight into movies wherever
they're playing, whether in theaters or at home.
REELZCHANNEL reaches more than 60 million homes on DIRECTV
channel 238, Dish Network channel 299, Verizon FiOS TV channel 233,
AT&T U-verse 799/1799 HD and cable systems nationwide. Find
REELZCHANNEL in your area by entering your zip code at
www.reelz.com/watch. Owned by Hubbard Media Group, REELZCHANNEL is
headquartered in Albuquerque, NM
with an entertainment bureau in Los
Angeles.
SOURCE LodgeNet Interactive Corporation